Baited

Baited

Baited SA
INKY

INKY

INKY Technology
+
+

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About

How convincing would a phishing attack be if it knew your suppliers, your tools, and your people? Baited helps you find out, before a real attacker does. Built by ethical hackers, Baited turns your organization’s public footprint into realistic phishing and social engineering simulations. AI and open-source intelligence (OSINT) shape each scenario around the details that make a malicious request believable. • Test your team across email, Slack, Teams, LinkedIn, SMS, and voice. • Build scenarios using relevant suppliers, familiar names, and workplace context. • Deliver immediate coaching when someone misses a warning sign. • Track risk by person, team, and attack technique. • Protect sensitive data with encryption, pseudonymised targets, and dedicated Swiss infrastructure. Could you spot the bait? Visit baited.io and take the 10-second phishing challenge.

About

INKY is an award-winning cloud-based email protection software. It blocks spam, malware, and most importantly — it protects businesses from phishing attacks like no other email security solution can. INKY uses domain-specific machine learning and computer vision to identify and block zero-day phishing emails that get through legacy email systems. Warning banners directly in the email offer guidance for suspicious emails. Integrates into Office 365 organization-wide within minutes. Safe/Unusual/Malicious warnings let users know how to treat the email. Our advanced dashboard gives you complete visibility and tracking into the threats being blocked. INKY’s email protection software places user-friendly warnings directly into the email, offering specific guidance to both protect and educate your users. Safe/Unusual/Malicious warnings with details guide the user to take a closer look or proceed cautiously. One of our clients’ favorite features is the ability to Report an Email with a click.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Supported
Mac Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Supported
iPad Supported
Android Supported
Chromebook Not Supported

Audience

Banking & Financial Services, FinTech & Payment Services, Insurance, Healthcare & Medical Services, Pharmaceuticals & Biotechnology, IT Services & Consulting, Managed Service Providers (MSPs & MSSPs), Software & SaaS Companies, Manufacturing & Industrial Companies, Logistics, Transportation & Supply Chain, Legal, Accounting & Professional Services, Retail & E-commerce, Energy & Utilities, Government & Public Administration, Education & Research, Real Estate & Property Management

Audience

Companies that want an advanced email security and protection system

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

$6/month/user
Chose your plan: Starter, Standard, Enterprise or request a tailored solution - either End Users and MSSPs
Free Version Not Supported
Free Trial Supported

Pricing

No information available.
Free Version Supported
Free Trial Supported

Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 4.0 / 5
design 4.0 / 5
support 5.0 / 5

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Pros & Cons from Real Users

Pros

  • Baited stands out because the phishing simulations feel much closer to real social engineering than standard template-based awareness tools. The AI and OSINT-driven approach makes campaigns contextual, relevant and much more believable for employees. I also liked that the platform connects simulation with interactive awareness, so the learning moment happens immediately after the scenario instead of feeling like a separate training module. For security teams, the value is clear: it helps expose how public company information, roles and trust patterns can become attack material.

Cons

  • Baited is still a young platform, so buyers expecting a huge legacy ecosystem, endless third-party integrations or a massive review base may need some reassurance during evaluation. Some advanced reporting and benchmark features could also become stronger over time as more campaign data is collected across customers. That said, the core concept is already very sharp and different from traditional phishing simulation tools.

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Company Information

Baited SA
Founded: 2024
Switzerland
baited.io

Company Information

INKY Technology
United States
inky.com

Alternatives

Baits

Baits

MokN

Alternatives

Area 1 Horizon

Area 1 Horizon

Area 1 Security
Egress Intelligent Email Security

Egress Intelligent Email Security

Egress Software Technologies
PhishTitan

PhishTitan

TitanHQ
Vade

Vade

Vade Secure

Categories

Anti-Phishing Supported
OSINT Supported

Categories

Anti-Phishing Supported
Anti-Spam Supported
Email Security Supported

Integrations

Gmail Not Supported
Google Workspace Not Supported
Microsoft 365 Not Supported
Microsoft Exchange Not Supported

Integrations

Gmail Supported
Google Workspace Supported
Microsoft 365 Supported
Microsoft Exchange Supported
Claim Baited and update features and information
Claim Baited and update features and information
Claim INKY and update features and information
Claim INKY and update features and information