Autotrader vs. CDK Global Comparison Chart

Autotrader B2B is a suite of digital marketing, retailing, advertising, and analytics solutions for automotive dealerships designed to help dealers connect their inventory with in-market car buyers, capture high-quality leads, and close more sales on Autotrader and partner sites like Kelley Blue Book. It offers tailored Franchise and Independent dealer solutions, including listings packages that put new, used, and specialty vehicles in front of motivated shoppers with flexible exposure options, enhanced merchandising tools, and real-time performance analytics so dealers can optimize which vehicles draw the most interest. Its digital retailing tools enable shoppers to start the buying process online by estimating payments, valuing trade-ins, and applying for financing from any device, helping dealers move deals forward before in-store visits. Distance retailing features allow dealers to reach buyers beyond their local market by highlighting delivery and virtual selling options.