Audigent

Audigent

Audigent, a part of Experian
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About

Audigent is a leading platform for data activation, curation, and identity solutions. Its innovative technology harnesses privacy-compliant first-party data to enhance media addressability and monetization at scale, all without relying on cookies. As one of the first data curation platforms powered by its proprietary identity solution, Hadron ID™, Audigent is reshaping the programmatic advertising landscape. Its cutting-edge products, SmartPMP™ and ContextualPMP™, leverage artificial intelligence and machine learning to deliver consumer-safe data packaged with premium inventory at scale. Trusted by the world’s largest brands and global media agencies, Audigent supports over 100,000 campaigns monthly. Its verified, opt-in data solutions drive revenue for leading publishers and partners such as Condé Nast, TransUnion, Warner Music Group, Penske, a360 Media, Fandom, and more.

About

Everything we do centers on making data safe and easy for businesses to use. Our Safe Haven platform powers customer intelligence, engages customers at scale, and creates breakthrough opportunities for business growth. Our platform offers the modern enterprise full control of how data can be accessed and used with industry leading software solutions for identity, activation, and data collaboration. Build access to data, develop valuable business insights and drive revenue while maintaining full control over access and use of data at all times. Accurately address your specific audiences at scale across any channel, platform, publisher or network and safely translate data between identity spaces to improve results. Protect your customer data with leading privacy-preserving technologies and advanced techniques to minimize data movement while still enabling insight generation.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Advertisers and publishers

Audience

Companies in need of a data enablement platform

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Supported
Online Not Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

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Reviews/Ratings

Overall 4.0 / 5
ease 4.0 / 5
features 5.0 / 5
design 5.0 / 5
support 4.0 / 5

Pros & Cons from Real Users

Pros

  • Unifies customer identifies across disparate offline & online data. Pre-built connectors expedite onboarding first-party data.

Cons

  • Very complex platform requiring expert resources. Lengthy implementation timeline. Expensive, especially for smaller brands & teams.

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Company Information

Audigent, a part of Experian
Founded: 2016
United States
audigent.com

Company Information

LiveRamp
Founded: 2014
United States
liveramp.com

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Categories

Categories

Data Management Features

Customer Data Supported
Data Analysis Supported
Data Capture Supported
Data Integration Supported
Data Migration Supported
Data Quality Control Supported
Data Security Supported
Information Governance Supported
Master Data Management Supported
Match & Merge Supported

Identity Management Features

Access Certification Not Supported
Compliance Management Supported
Multifactor Authentication Supported
Password Management Not Supported
Privileged Account Management Supported
Self-Service Access Request Not Supported
Single Sign On Not Supported
User Activity Monitoring Not Supported
User Provisioning Supported

Integrations

Acxiom InfoBase Not Supported
Acxiom Real Identity Not Supported
Amazon Marketing Cloud Not Supported
BDEX Not Supported
Criteo Commerce Growth Not Supported
Databricks Not Supported
Lexer Not Supported
Lytics Not Supported
Monetate Not Supported
PlaceIQ Not Supported
Proximic by Comscore Not Supported
ShareThis Not Supported
Skypoint AI Platform Not Supported
TrueTargeting Not Supported
Windfall Not Supported
X (Twitter) Not Supported
tvScientific Not Supported

Integrations

Acxiom InfoBase Supported
Acxiom Real Identity Supported
Amazon Marketing Cloud Supported
BDEX Supported
Criteo Commerce Growth Supported
Databricks Supported
Lexer Supported
Lytics Supported
Monetate Supported
PlaceIQ Supported
Proximic by Comscore Supported
ShareThis Supported
Skypoint AI Platform Supported
TrueTargeting Supported
Windfall Supported
X (Twitter) Supported
tvScientific Supported
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