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About

ArcSpan is an innovative new platform focused on the needs of the world’s finest publishers. Unlock the most value from your audiences while providing advertisers the targeting performance they need. Built from the ground up for publishers and data owners, we’ve integrated the key levers to achieving revenue operations success and monetization insights in a first-party data world. ArcSpan’s data software solution complements your existing technology partners and exists specifically to maximize addressable audience revenue, eCPM, fill-rate, yield and brand safety. We bring a unique understanding of the challenges and opportunities that publisher revenue management teams face in an evolving marketplace. Deep adtech expertise - bringing together recognized leaders from both the sell-side and buy-side to solve hard problems.

About

Harness the power of first-party data to understand what your customers really want with Lytics, the customer data platform built for marketers. Lytics decision engine uses machine learning to interpret your customers' needs and help marketers deliver timely, relevant communications across multiple channels. Define your goals and let Lytics’ AI identify the levers you can pull to accelerate results and deliver ROI. Engage new and current customers with personalized messages and precision targeted campaigns. Maximize your impact with predictive marketing strategies shaped by your customers’ actions, not your assumptions.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Anyone looking for a Professional Services Automation solution

Audience

Marketers that want to harness the power of first-party data

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version Not Supported
Free Trial Supported

Pricing

Flexible packages to meet your business needs with tier levels for Starter, Professional, Enterprise plus monthly and annual billing options.
Free Version Not Supported
Free Trial Supported

Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 4.0 / 5
design 5.0 / 5
support 5.0 / 5

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Pros & Cons from Real Users

Pros

  • Very easy to implement and use. Quick onboarding times, and a very holistic solution including contextual and some good insights.

Cons

  • Nothing major. They did not have as many data partnerships as I liked at the beginning, but they worked on integrating our vendor of choice.

Training

Documentation Not Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Company Information

ArcSpan
Founded: 2020
United States
www.arcspan.com

Company Information

Lytics
Founded: 2012
United States
www.lytics.com

Alternatives

Alternatives

1plusX

1plusX

1plusX GmbH
ONEcount

ONEcount

GCN Publishing, Inc.
Audigent

Audigent

Audigent, a part of Experian
UniSignIn

UniSignIn

Transfon

Categories

Categories

Customer Data Platforms (CDP) Features

Behavioral Analytics Supported
Campaign Management Supported
Customer Profiles Supported
Customer Segmentation Supported
Data Integration Not Supported
Data Matching Not Supported
GDPR Compliance Not Supported
Personalization Supported
Predictive Modeling Supported

Integrations

Adobe Marketo Engage Not Supported
Amazon Ads Not Supported
Amplitude Not Supported
Blueshift Not Supported
Google Tag Manager Not Supported
Mapp Marketing Cloud Not Supported
MediaMath Not Supported
Microsoft Azure Not Supported
Mixpanel Not Supported
Omeda Not Supported
Pushly Not Supported
RudderStack Not Supported
SAP CRM Not Supported
Salesforce Agentforce Marketing Not Supported
Salesforce Marketing Cloud Account Engagement Not Supported
Shopify Not Supported
Tealium Customer Data Hub Not Supported
The Trade Desk Not Supported
Zapier Not Supported

Integrations

Adobe Marketo Engage Supported
Amazon Ads Supported
Amplitude Supported
Blueshift Supported
Google Tag Manager Supported
Mapp Marketing Cloud Supported
MediaMath Supported
Microsoft Azure Supported
Mixpanel Supported
Omeda Supported
Pushly Supported
RudderStack Supported
SAP CRM Supported
Salesforce Agentforce Marketing Supported
Salesforce Marketing Cloud Account Engagement Supported
Shopify Supported
Tealium Customer Data Hub Supported
The Trade Desk Supported
Zapier Supported
Claim ArcSpan and update features and information
Claim ArcSpan and update features and information
Claim Lytics and update features and information
Claim Lytics and update features and information