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About

Centralize all your assets in one place, orchestrate the entire content lifecycle from creation to distribution, and get to market on time and on brand. Get a single view into strategy, planning, execution, review, and delivery workflows across all teams and locations in real-time to eliminate the work about work. Support all your marketing planning, workflows, financials, and project management needs through one unified view across the entire organization. Aprimo leads with strong AI and workflow capabilities, underpinned by content atomization to support the full content lifecycle - from creative effort all the way through the downstream performance. Aprimo AI streamlines collaboration and optimizes assets so you can create richer brand experiences faster, generates smart tags and descriptions to find content quickly and easily, and suggests existing content to repurpose before a request is made to maximize asset reuse.

About

Say goodbye to marketing chaos, isolated decisions, misaligned work, missed deadlines and burnt out teams. Say hello to Opal, the platform for marketing collaboration. Break down silos to provide visibility to campaigns and content across your organization. Remove barriers to tell an aligned story throughout the entire customer journey. Replace spreadsheets, decks and email threads with a unified workspace to increase team efficiency. Discover the marketing platform that redefines how you plan, create, and calendar content. Opal enables brand builders to anchor all of their channels and campaigns in one place. Teams that trust Opal experience tight alignment, high levels of efficiency, and the ability to see their work through the eyes of their customers. Empower your team to strategize together using Opal’s free-from-planning space.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Companies looking for an advanced content operations platform

Audience

Enterprise marketing departments seeking a solution to manage their operations

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Aprimo
Founded: 1998
United States
www.aprimo.com

Company Information

Opal
United States
www.workwithopal.com

Alternatives

Alternatives

MARMIND

MARMIND

Marmind

Categories

Categories

Marketing Planning Features

Budgeting & Forecasting
Collaboration
Flowchart
Goal Setting / Tracking
Marketing Calendar
Media Planning
Predictive Analytics
Presentation Tools
Project Tracking
Spend Management

Digital Asset Management Features

Asset Categorization
Asset Library
Asset Sharing
Brand Control
Customizable Branding
File Conversion
Metadata Management
Mobile App
Reporting/Analytics
Search Within Document
Search/Filter
Version Control
Watermarking
Workflow Management

MRM Features

Activity Planning
Analytics / ROI Tracking
Approval Workflow
Brand Management
Budgeting & Forecasting
Content Management
Digital Asset Management
Expense Management
Marketing Calendar
Strategic Planning

Marketing Planning Features

Budgeting & Forecasting
Collaboration
Flowchart
Goal Setting / Tracking
Marketing Calendar
Media Planning
Predictive Analytics
Presentation Tools
Project Tracking
Spend Management

Integrations

Akeneo PIM
Brevo
Contentful
Eloqua
FADEL ARC
Keynote
Mailchimp
NetSuite
ON24
Optimizely One
Salesforce Marketing Cloud
Showell
Shutterstock
Slack
Sprinklr
Templafy
Umbraco
Uptempo
Vimeo

Integrations

Akeneo PIM
Brevo
Contentful
Eloqua
FADEL ARC
Keynote
Mailchimp
NetSuite
ON24
Optimizely One
Salesforce Marketing Cloud
Showell
Shutterstock
Slack
Sprinklr
Templafy
Umbraco
Uptempo
Vimeo
Claim Aprimo and update features and information
Claim Aprimo and update features and information
Claim Opal and update features and information
Claim Opal and update features and information