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About

Centralize all your assets in one place, orchestrate the entire content lifecycle from creation to distribution, and get to market on time and on brand. Get a single view into strategy, planning, execution, review, and delivery workflows across all teams and locations in real-time to eliminate the work about work. Support all your marketing planning, workflows, financials, and project management needs through one unified view across the entire organization. Aprimo leads with strong AI and workflow capabilities, underpinned by content atomization to support the full content lifecycle - from creative effort all the way through the downstream performance. Aprimo AI streamlines collaboration and optimizes assets so you can create richer brand experiences faster, generates smart tags and descriptions to find content quickly and easily, and suggests existing content to repurpose before a request is made to maximize asset reuse.

About

With CELUM, large and product-centric organisations can make their products stand out and brands understood and thrive. Establish a true Content Supply Chain: Create and Approve, build a single source of truth and deliver any content anywhere to win on the digital shelf and tell your brands' story - at scale. 25 years of experience put to work in the most demanding scenarios in retail, manufacturing and multi-brands. CELUM’s Product Content Management and Brand management software as a Service enables large Marketing-, Brand- and Product teams to build engaging experiences by creating, approving, managing, and using content in every channel and understand its impact - at scale. Our platform offers: 1. The only Product Content Management for most DEMANDING SCENARIOS in retail and manufacturing 2. The only Brand Management specifically built for MULTIBRANDS and manufacturing

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Companies looking for an advanced content operations platform

Audience

Large and product-centric organisations

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Contact us for your personalized quote.
Free Version
Free Trial

Pricing

No information available.
ENTERPRISE: For organizations searching for a powerful digital asset management solution including content collaboration tools, third party integrations and premium support. To receive accurate pricing, contact CELUM directly.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Aprimo
Founded: 1998
United States
www.aprimo.com

Company Information

CELUM
Founded: 1999
Austria
celum.com

Alternatives

Alternatives

4ALLPORTAL

4ALLPORTAL

4ALLPORTAL GmbH
advastamedia®/O

advastamedia®/O

Kittelberger media solutions
Air

Air

Air.inc
Dash

Dash

Bright Interactive

Categories

Categories

Digital Asset Management Features

Asset Categorization
Asset Library
Asset Sharing
Brand Control
Customizable Branding
File Conversion
Metadata Management
Mobile App
Reporting/Analytics
Search Within Document
Search/Filter
Version Control
Watermarking
Workflow Management

MRM Features

Activity Planning
Analytics / ROI Tracking
Approval Workflow
Brand Management
Budgeting & Forecasting
Content Management
Digital Asset Management
Expense Management
Marketing Calendar
Strategic Planning

Marketing Planning Features

Budgeting & Forecasting
Collaboration
Flowchart
Goal Setting / Tracking
Marketing Calendar
Media Planning
Predictive Analytics
Presentation Tools
Project Tracking
Spend Management

Digital Asset Management Features

Asset Categorization
Asset Library
Asset Sharing
Brand Control
Customizable Branding
File Conversion
Metadata Management
Mobile App
Reporting/Analytics
Search Within Document
Search/Filter
Version Control
Watermarking
Workflow Management

Content Collaboration Features

Client Portal
Cloud Storage
Digital Asset Management
Document Creation / Editing
Document Management
Electronic Signature
Feedback Management
File Sharing
Messaging / Discussion
Real-Time / Interactive Editing
Roles / Permissions
Search
Version Control
Video / Image Editing
Workflow / Approval Process

Content Marketing Features

Audience Targeting
Brand Management
Campaign Management
Categorization / Grouping
Conversion Tracking
Distribution Management
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling
SEO Management
Social Media Management
Video Management

Online Proofing Features

Audit Trail
Due Date Tracking
File Sharing
Markup Tools
Role-Based Permissions
Status Tracking
Version Control

Project Management Features

Agile Methodologies
Budget Management
Client Portal
Collaboration Tools
Cost-to-Completion Tracking
Customizable Templates
Gantt Charts
Idea Management
Kanban Board
Milestone Tracking
Portfolio Management
Resource Management
Time & Expense Tracking
Traditional Methodologies

Task Management Features

Collaboration
Create Subtasks
Gamification
Gantt Charts
Mobile Access
Percent-Complete Tracking
Progress Tracking
Recurring Tasks
Reporting/Analytics
Spreadsheet View
Task Board View
Task Planning
Task Scheduling
Task Tracking
Time Tracking
To-Do List View

Workflow Management Features

Access Controls/Permissions
Approval Process Control
Business Process Automation
Calendar Management
Compliance Tracking
Configurable Workflow
Customizable Dashboard
Document Management
Forms Management
Graphical Workflow Editor
Mobile Access
No-Code
Task Management
Third Party Integrations
Workflow Configuration

Integrations

Akeneo PIM
Drupal
Hootsuite
Inriver PIM
Puntt AI
SAP Marketing Cloud
Salesforce
Showpad Coach
Sitecore
Smint.io
Sprinklr
Vimeo
Adobe Commerce
Float
Ion
Mailchimp
NetSuite
SAP Commerce Cloud
Salesforce Agentforce Service
WordPress VIP

Integrations

Akeneo PIM
Drupal
Hootsuite
Inriver PIM
Puntt AI
SAP Marketing Cloud
Salesforce
Showpad Coach
Sitecore
Smint.io
Sprinklr
Vimeo
Adobe Commerce
Float
Ion
Mailchimp
NetSuite
SAP Commerce Cloud
Salesforce Agentforce Service
WordPress VIP
Claim Aprimo and update features and information
Claim Aprimo and update features and information
Claim CELUM and update features and information
Claim CELUM and update features and information