Amazon vs. Rakuten Comparison


Amazon	Rakuten	+	+
Learn More Update Features	Learn More Update Features	Add To Compare	Add To Compare


		Related Products Descartes Sellercloud Descartes Sellercloud is a robust ecommerce growth platform that empowers businesses to control their catalog, inventory, orders, purchasing, fulfillment, and shipping all from one centralized system. It offers seamless integrations with over 350 partners, including marketplaces like Amazon, Shopify, and Wayfair, helping merchants expand their reach and increase sales. The platform supports automation of routine tasks, boosting efficiency and allowing businesses to ship faster and sell more. Sellercloud caters to a wide range of ecommerce operations with customizable solutions for wholesalers, retailers, 3PLs, and FBA sellers. Numerous customers praise Sellercloud for its ability to streamline workflows, eliminate inventory discrepancies, and drive significant revenue growth. Backed by a dedicated product expert team, Sellercloud ensures smooth implementation and continuous support. 105 Ratings Visit Website Ecwid Ecwid by Lightspeed is the easiest way to add an online store to any webpage or social media profile. Used by hundreds of thousands of merchants in 175 countries, Ecwid has everything you need to reach your customers wherever they are: in-person, through your website, Instagram, Facebook, Amazon, or Google Shopping. And with Ecwid’s point-of-sale integrations, email marketing integrations, and dedicated mobile app, you can manage your marketing, merchandising, and sales - any time, anywhere. 1,030 Ratings Visit Website sellerboard sellerboard is THE accurate profit analytics service for Amazon sellers with additional tools: follow-up mail campaigns, inventory management, reimbursements for lost & damaged stock and other FBA errors, and listing change alerts. All this starts at $15 a month with a free trial. 308 Ratings Visit Website Retool Retool is the AI-native enterprise app development platform where teams build and ship production-ready apps — at AI speed, with enterprise governance built in. Describe what you need and get a working app, import React-based apps from Lovable, Replit, or Claude Code, or connect your AI agent via MCP. However your team builds, every app lands in Retool with RBAC, SSO, audit logging, and your existing permissions already in place. Retool connects to databases, APIs, LLMs, and external tools out of the box. Teams can build AI agents, dashboards, workflows, and full-stack apps — with a visual editor for speed and direct code access for precision. Trusted by over 10,000 organizations including Amazon, Stripe, DoorDash, and OpenAI to get AI-built apps safely to production. 598 Ratings Visit Website Logiwa IO A warehouse and inventory management software that scales with your business. Logiwa is a leader in cloud-native fulfillment technology, revolutionizing high-volume fulfillment for third-party logistics (3PLs), B2B and B2C fulfillment networks, and direct-to-consumer brands. Our flagship product, Logiwa IO, is an advanced Fulfillment Management System (FMS) designed to scale operations in the digital era. Logiwa elevates digital warehousing to new heights, ensuring dynamic and efficient fulfillment processes. Our commitment to AI-driven technology, combined with a focus on customer-centricity, equips businesses to adeptly navigate and excel in rapidly changing market landscapes. Discover the future of smart fulfillment and how you can fulfill brilliantly with Logiwa IO. 44 Ratings Visit Website Elevate EDI Elevate is a fully managed, cloud-based EDI software platform built to serve small growing and mid-sized companies that need reliable electronic document interchange without excessive cost or complexity. Designed for users whether they’re just starting EDI or migrating away from providers like SPS Commerce or TrueCommerce, Elevate offers end-to-end EDI setup, mapping, certification, onboarding, support for connection to 200 + trading partners (including Amazon, Walmart, Chewy). It emphasizes transparent pricing and no contracts, allowing companies to start with just one trading partner and scale when ready. The platform supports key EDI flows including purchase orders, acknowledgements, advance shipping notices, invoices and other ANSI X12 documents, and enables integration with ERP, WMS or accounting systems including Acumatica, NetSuite etc. Full end-to-end support and training included in pricing. No surprise fees. 12 Ratings Visit Website SaaSify SaaSify is an agentic Cloud GTM platform for ISVs and software companies selling through AWS, Azure, and GCP marketplaces. It automates the entire marketplace motion: listings, private offers, co-sell, funding requests, and revenue reconciliation. While hyperscaler experts guide your team through FTR approvals, partner benefits, and certifications, AI agents draft and file listings in about 90 minutes, send private offers directly from your CRM, find and file co-sell opportunities to partner portals, and automate funding request tracking so committed cloud funds do not go unclaimed. SaaSify also gives real-time visibility into revenue, subscriptions, and margin across all three clouds. Over 500 ISVs use SaaSify to manage more than $5B in marketplace revenue, with listings live in as little as 14 days. Rated 4.9 out of 5 on G2 122 Ratings Visit Website Clazar Clazar is the leading Enterprise Cloud GTM Platform that helps software companies build, operate, and scale their business across AWS, Azure, and Google cloud marketplaces. From listing to co-selling to revenue reconciliation and recognition, our platform helps companies streamline and automate their entire cloud sales journey from a single, unified platform—with zero operational overhead. Clazar is designed for organizations where cloud marketplaces are a strategic go-to-market channel with executive ownership, revenue targets, and cross-functional accountability. It is built for the controls that enterprise organizations require, with RBAC (role-based access control), SSO (single sign-on), multi-factor authentication, audit logging, zero-trust network security, and robust governance tools that give you complete transparency and control. Our platform integrates seamlessly with leading CRMs like Salesforce and HubSpot and complies fully with industry-leading privacy and security standards such as GDPR, SOC 2, ISO 27017, ISO 27018, and ISO 27701. Teams of any size or skill level can hit the ground running with our intuitive UI, smart automation and built-in guardrails. Our transparent pricing scales with you, with no hidden fees or revenue sharing. Over 300 top companies like Supabase, Zapier, Replit, and Perplexity trust Clazar to power their success on cloud marketplaces. 102 Ratings Visit Website Comet Backup Start running backups and restores in less than 15 minutes! Fast, secure backup software for businesses and IT providers. Comet is a flexible, all-in-one backup platform available in 13 languages. You choose your backup destination, server location, configuration and setup. Backup to your own storage/location, SFTP, FTP or cloud storage provider (Wasabi, Amazon AWS, Google Cloud Storage, Microsoft Azure, Backblaze B2, or other S3-compatible cloud providers). Comet’s modern ‘chunking’ technology powers client-side deduplication with no full re-uploads after the first backup. Backups are incremental forever—your oldest backup can restore just as fast as your most recent. No need for differentials or delta-merging. Data is compressed and encrypted during backup, transit and rest. Test drive Comet Backup with a 30-day FREE trial! 219 Ratings Visit Website MindCloud MindCloud is an enterprise-ready integration platform that connects your tools and automates the workflows between them. Build reliable integrations across CRM, ERP, ecommerce, accounting, marketing, operations, and thousands of other applications—without the traditional engineering overhead. MindCloud gives teams the flexibility to automate simple tasks or orchestrate complex, production-critical business processes. Synchronize data in real time, transform information between systems, eliminate manual entry, and keep operations moving as your business scales. For teams that want expert guidance, MindCloud also provides a dedicated delivery team that can scope, build, launch, and support production workflows. Our solutions engineers turn real business requirements into dependable integrations without requiring customers to dedicate internal engineering resources. MindCloud supports thousands of applications, including Salesforce, HubSpot, NetSuite, QuickBooks, BigCommerce, Shopify, monday.com, ServiceTitan, Acumatica, Amazon, eBay, Airtable, Google Sheets, and many more. Connect to anything. Automate everything. 83 Ratings Visit Website
About Fresh new startups and Fortune 500s. B2B and B2C. Brand owners and resellers. They all sell on Amazon for a reason: 300 million customers shop our stores worldwide. Leave the shipping, returns, and customer service to us with Fulfillment by Amazon (FBA). Want to take care of shipping yourself? You can do that too. Choose from flexible selling plans, product categories, and fulfillment options that fit your business needs. Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s most customer-centric company, Earth’s best employer, and Earth’s safest place to work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge.	About Rakuten Ichiba is one of Japan's largest online shopping malls, offering a vast selection of products from over 50,000 merchants. It provides a shop-centric, consumer-focused experience, allowing individual retailers to customize their virtual storefronts and foster human connectedness. Shoppers can find a variety of products sold in Japan, with the added benefit of a robust customer loyalty program called Rakuten Points, where users earn approximately 1% of the purchase price in points that can be redeemed on future purchases. Rakuten Ichiba also integrates AI features to assist merchants, such as the "Create Text" feature that generates product descriptions based on product information, and the "Process Image" feature that creatively edits product image backgrounds to match required scenarios. For international shoppers, Rakuten Global Express offers a proxy shopping service, providing access to all stores on Rakuten Ichiba, even those that do not offer overseas shipping.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Supported iPad Supported Android Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Businesses and anyone looking for a marketplace to buy or sell products	Audience International consumers seeking a solution providing access to a diverse range of Japanese products through a personalized and engaging online shopping experience
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Not Supported 24/7 Live Support Not Supported Online Supported
API Offers API Not Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Not Supported Free Trial Not Supported	Pricing No information available. Free Version Not Supported Free Trial Not Supported
Reviews/Ratings Overall 4.6 / 5 ease 4.8 / 5 features 4.8 / 5 design 4.4 / 5 support 4.7 / 5 Read all reviews	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Pros & Cons from Real Users Pros Quality of goods and products are top notch... There is rarely any product which lacks in quality. 1. The user interface shows all the important features and description about the products listed. 2. The application feels smooth to use on all the platforms. 3. Amazon Pay can be directly used for making every purchase on the platform. 4. It has millions of products across thousand of categories on the platform. The two day shipping is one of the best features of Amazon. There are some items that you can order and sent to you even within 24 hours. But, I personally think the best part of Amazon is their customer service. Whenever I have a question or concern with my orders and/or products Amazon's customer service is able to help immediately. They treat me well and gets things fixed quickly. In terms of my graduate studies and freeware project, my main usage of Amazon in this regard is for procurement. Both of the aforementioned activities require research and Amazon has an excellent selection of books. In terms of software purchasing, I find it a bit lacking in comparison as most software we need is not available on Amazon. Other Amazon services, such as pictures, music and streaming are all very solid and easily some of the better-quality streaming platforms. - It provides same-day delivery, which comes very handy when you want the products urgently. - The user interface of the application is easy to use and displays all the features in an accessible way. - It has a wide range of catalogs and categories for millions of products. - The prices of the products are quite competitive with additional discounts. Cons Price of products compared to other online shopping apps are high. The application sometimes throws error while cancelling a particular item from an ordered list of products. Just like everything the prime yearly costs are going up. I still think it is worth it for the frees shipping, but I wonder if it will get to a point that it is too much. I find the fees for Amazon Prime to be worth their cost so my main issue with Amazon is with its technical support. When I had some technical issues in the past it took a bit longer than I would have appreciated for them to understand my issue and fix it accordingly. - The prices of the products tends to fluctuate a lot from seller to seller and makes the selection of products to buy a bit harder.
Training Documentation Supported Webinars Not Supported Live Online Supported In Person Supported	Training Documentation Supported Webinars Not Supported Live Online Not Supported In Person Not Supported
Company Information Amazon Founded: 1994 United States amazon.com	Company Information Rakuten Founded: 1997 Japan www.rakuten.co.jp/
Alternatives Amazon Web Services (AWS) Amazon	Alternatives Ibotta Performance Network
AuctionSoftware.com	Rakuten Intelligence Rakuten
AJIO	Rakuten Advertising
Amazon Music Amazon	ViSenze
EarthScan Mitiga Solutions View All	Rakuten LinkShare Rakuten Advertising View All
Categories B2C Marketplaces Supported eCommerce Supported Marketplace Supported	Categories B2C Marketplaces Supported

Integrations Flowspace Supported JiFeng WMS Supported ReturnPro Supported feedoptimise Supported magnalister Supported 5X Supported Ad Badger Supported BrowserCopilot AI Supported FeedbackOutlook Supported Fidelity Fulfilment Supported Highbeam Supported Intentwise Supported OneTimePIM Supported OpeninApp Supported Sellerdesk.ai Supported StockAgile Supported Synticore Supported Tailor Supported Zentail Supported ZonGuru Supported Show More Integrations View All 1135 Integrations	Integrations Flowspace Supported JiFeng WMS Supported ReturnPro Supported feedoptimise Supported magnalister Supported 5X Not Supported Ad Badger Not Supported BrowserCopilot AI Not Supported FeedbackOutlook Not Supported Fidelity Fulfilment Not Supported Highbeam Not Supported Intentwise Not Supported OneTimePIM Not Supported OpeninApp Not Supported Sellerdesk.ai Not Supported StockAgile Not Supported Synticore Not Supported Tailor Not Supported Zentail Not Supported ZonGuru Not Supported Show More Integrations View All 8 Integrations
Claim Amazon and update features and information Claim Amazon and update features and information	Claim Rakuten and update features and information Claim Rakuten and update features and information