Copilot CheckoutMicrosoft
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Related Products
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About
Rufus is Amazon's AI-powered shopping assistant integrated into the Amazon Shopping app and on Amazon.com, designed to assist customers in making informed purchase decisions by answering a variety of shopping-related questions. By tapping the Rufus icon or button, users can inquire about product details, receive comparisons, and obtain personalized recommendations, enhancing their overall shopping experience. Trained on Amazon's extensive product catalog, customer reviews, community Q&As, and information from across the web, Rufus delivers comprehensive and up-to-date responses to user queries. Additionally, Rufus offers features like price history tracking, allowing users to view product price trends over time, and aiding in identifying genuine deals during sales events. Rufus aims to provide a conversational shopping experience that saves time and helps users make more informed purchasing decisions.
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About
Microsoft’s Copilot Checkout and Brand Agents are new AI-driven commerce capabilities designed to shorten the path from browsing to buying by letting customers discover, compare, and complete purchases without leaving an AI conversation while keeping merchants in control of the transaction and customer relationship. Copilot Checkout embeds a fully conversational shopping and payment flow into Microsoft’s Copilot AI experience, so shoppers can ask about products, get recommendations, compare options, and check out right inside the chat interface with no redirects or friction, and merchants stay the merchant of record while orders are processed through partners like PayPal, Shopify, and Stripe. Brand Agents are AI-powered shopping assistants that merchants deploy on their own sites (initially via Shopify and Microsoft Clarity) to provide brand-specific conversational guidance, answer customer questions in the brand’s voice, and help visitors explore inventory, handle objections, etc.
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Audience
Tech-savvy shoppers seeking a solution to enhance their online purchasing decisions
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Audience
Merchants, ecommerce teams, and retail marketers who want to integrate AI-powered conversational shopping and checkout directly into AI assistants and their own websites to boost conversions and guide customers from discovery to purchase
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Support
Phone Support
Supported
24/7 Live Support
Not Supported
Online
Supported
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Support
Phone Support
Supported
24/7 Live Support
Not Supported
Online
Supported
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API
Offers API
Not Supported
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API
Offers API
Not Supported
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Not Supported
Free Trial
Not Supported
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Pricing
No information available.
Free Version
Not Supported
Free Trial
Not Supported
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Reviews/
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Reviews/
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Training
Documentation
Supported
Webinars
Supported
Live Online
Supported
In Person
Supported
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Training
Documentation
Supported
Webinars
Supported
Live Online
Supported
In Person
Not Supported
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Company InformationAmazon Rufus
Founded: 1994
United States
www.amazon.com/Rufus/
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Company InformationMicrosoft
Founded: 1975
United States
about.ads.microsoft.com/en/blog/post/january-2026/conversations-that-convert-copilot-checkout-and-brand-agents
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Categories |
Categories |
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Integrations
Amazon
Supported
Amazon Business
Supported
AthenaHQ
Supported
Azoma
Supported
Microsoft Clarity
Not Supported
Microsoft Copilot
Not Supported
PayPal
Not Supported
Profound
Supported
Shopify
Not Supported
Stripe
Not Supported
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Integrations
Amazon
Not Supported
Amazon Business
Not Supported
AthenaHQ
Not Supported
Azoma
Not Supported
Microsoft Clarity
Supported
Microsoft Copilot
Supported
PayPal
Supported
Profound
Not Supported
Shopify
Supported
Stripe
Supported
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