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About

CMO insights can help advertisers adjust budget allocation, optimize campaign tactics, and maximize media return on investment (ROI). CMOs create a unified view of your campaigns, offering a holistic sales funnel marketing strategy. Advertisers can measure the impact of top, middle, and bottom funnel strategies and tactics. Online article-level reports in CMO show the relationship between audiences, locations, and ad creatives in terms of results. CMOs provide agility to optimize and drive campaign effectiveness. Omnichannel Statistics (OCM) is one way that advertisers can measure the aggregate and total impact of their advertising tactics on shopping activities on Amazon and off Amazon while campaigns are still in the middle of the advertising period. CMOs include insights from all channels on Amazon and off Amazon, as well as online and offline shopping activities. All Amazon Ads products offer privacy and security, and all reports are aggregated and anonymized.

About

Through partnerships with top banks, we have a complete view of consumer spend— including purchases they make at competitors. This purchase intelligence is the foundation of everything we do. Develop strategies to effectively gain market share with both new and existing customers. Connect in our brand-safe, fraud-free platform with ads that actually give back to customers. Pinpoint the true, incremental sales impact of campaigns both in-store and online. Close the loop with real transaction data. We measure campaign performance, reporting online and in-store sales down to the penny.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Businesses in need of a tool to measure the aggregate and total impact of their advertising tactics

Audience

Companies in need of a Marketing Analytics solution

Support

Phone Support Supported
24/7 Live Support Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Supported
Live Online Not Supported
In Person Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Company Information

Amazon
Founded: 1994
United States
advertising.amazon.com/measurement-analytics/omnichannel-metrics

Company Information

Cardlytics
Founded: 2008
United States
www.cardlytics.com

Alternatives

Alternatives

Perpetua

Perpetua

Perpetua Labs

Categories

Ad Optimization Supported

Categories

Integrations

Amazon Supported
Amazon Ads Supported
Amazon Brand Lift Supported
Amazon DSP Supported
Amazon Fresh Not Supported
Amazon Marketing Cloud Supported
DoorDash Not Supported
Instacart Not Supported
Uber Eats Not Supported
Walmart Not Supported

Integrations

Amazon Not Supported
Amazon Ads Not Supported
Amazon Brand Lift Not Supported
Amazon DSP Not Supported
Amazon Fresh Supported
Amazon Marketing Cloud Not Supported
DoorDash Supported
Instacart Supported
Uber Eats Supported
Walmart Supported
Claim Amazon Omnichannel Metrics and update features and information
Claim Amazon Omnichannel Metrics and update features and information
Claim Cardlytics and update features and information
Claim Cardlytics and update features and information