Amazon Omnichannel MetricsAmazon
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Related Products
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About
CMO insights can help advertisers adjust budget allocation, optimize campaign tactics, and maximize media return on investment (ROI). CMOs create a unified view of your campaigns, offering a holistic sales funnel marketing strategy. Advertisers can measure the impact of top, middle, and bottom funnel strategies and tactics. Online article-level reports in CMO show the relationship between audiences, locations, and ad creatives in terms of results. CMOs provide agility to optimize and drive campaign effectiveness. Omnichannel Statistics (OCM) is one way that advertisers can measure the aggregate and total impact of their advertising tactics on shopping activities on Amazon and off Amazon while campaigns are still in the middle of the advertising period. CMOs include insights from all channels on Amazon and off Amazon, as well as online and offline shopping activities. All Amazon Ads products offer privacy and security, and all reports are aggregated and anonymized.
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About
Through partnerships with top banks, we have a complete view of consumer spend— including purchases they make at competitors. This purchase intelligence is the foundation of everything we do. Develop strategies to effectively gain market share with both new and existing customers. Connect in our brand-safe, fraud-free platform with ads that actually give back to customers. Pinpoint the true, incremental sales impact of campaigns both in-store and online. Close the loop with real transaction data. We measure campaign performance, reporting online and in-store sales down to the penny.
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Audience
Businesses in need of a tool to measure the aggregate and total impact of their advertising tactics
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Audience
Companies in need of a Marketing Analytics solution
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Support
Phone Support
Supported
24/7 Live Support
Supported
Online
Supported
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Support
Phone Support
Not Supported
24/7 Live Support
Not Supported
Online
Supported
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API
Offers API
Supported
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API
Offers API
Not Supported
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Not Supported
Free Trial
Not Supported
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Pricing
No information available.
Free Version
Not Supported
Free Trial
Not Supported
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Reviews/
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Reviews/
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Training
Documentation
Supported
Webinars
Supported
Live Online
Not Supported
In Person
Supported
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Not Supported
In Person
Not Supported
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Company InformationAmazon
Founded: 1994
United States
advertising.amazon.com/measurement-analytics/omnichannel-metrics
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Company InformationCardlytics
Founded: 2008
United States
www.cardlytics.com
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Categories |
Categories |
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Integrations
Amazon
Supported
Amazon Ads
Supported
Amazon Brand Lift
Supported
Amazon DSP
Supported
Amazon Fresh
Not Supported
Amazon Marketing Cloud
Supported
DoorDash
Not Supported
Instacart
Not Supported
Uber Eats
Not Supported
Walmart
Not Supported
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Integrations
Amazon
Not Supported
Amazon Ads
Not Supported
Amazon Brand Lift
Not Supported
Amazon DSP
Not Supported
Amazon Fresh
Supported
Amazon Marketing Cloud
Not Supported
DoorDash
Supported
Instacart
Supported
Uber Eats
Supported
Walmart
Supported
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