Amazon API Gateway vs. SmartBip Comparison Chart

SmartBip is the name of our platform: it works as a Middleware / API Gateway between the internal systems of the retailer and the App and Web frontends, providing services that optimize and secure dialogue between the parties. RetAPPs was founded in 2012 by Alessandro Tiretta, who still today provides the company with his expertise in the retail industry. He saw that traditional brick-and-mortar retailers could benefit from innovative tools as they tried to compete with online boutiques, both in terms of customer engagement and loyalty, and in order to respond to the new needs of manufacturers. And indeed, today the data confirm just that. RetAPPs is the ideal partner for traditional retailers because it’s a fully-digital solution provider, able to support retailers throughout the entire digitisation process, resulting in their success: to do so, we came up with SmartBip, proprietary technology that turns any point of sale into a multi-channel e-commerce platform.