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About

Unveil marketing’s true impact with an AI that curates billions of rows of data in real time to drive more revenue. Understand the impact to revenue of key events between multiple media data sources, looking far ahead instead of using marketing mix models that lag months behind. Guide your decisions to adjust media spending with competitive landscape changes. Achieve understanding and reduce media waste at the same time. Optimize across brands and sub-segments of the most sophisticated organizations. Gather complementary data to optimize media spending on platforms. Leverage the entire brand portfolio to target specific audiences with whichever brands resonate. All while expanding visibility to 3rd party, earned, owned, and paid media in relation to the performance of revenue and key metrics. Get revenue-enabling, comprehensive, and near-real-time reads from strategies and media investment. Show the CFO or sponsors the ROI, halo effect, and dollar value of channels.

About

​Commspoint Influence is a media planning solution that assists brands and their agencies in identifying the optimal communication channel mix for their products by analyzing how different types of media work together to deliver messaging. Commspoint Influence offers a user-friendly experience, enabling new users to become operational after only a few hours of training. It is fully customizable, allowing reflection of an agency or brand’s planning approach for individual markets or regions. Commspoint Influence transforms survey data into actionable reach and effectiveness curves that predict outcomes based on budget allocations. Additionally, it facilitates easy data export and presentation creation to share findings with colleagues and stakeholders.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Enterprise marketing teams in need of a tool to manage their marketing activities and improve revenue outcomes

Audience

Media planners looking for a tool to optimize their communication strategies by identifying the most effective media channels to reach and engage their target audiences

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Alembic
United States
getalembic.com

Company Information

Nielsen
Founded: 1923
United States
www.nielsen.com/solutions/media-planning/commspoint-influence/

Alternatives

Alternatives

Quaeris

Quaeris

Quaeris, Inc.

Categories

Categories

Integrations

Adobe Analytics
App Store
Facebook
Google Analytics
Google Play
Instagram
LinkedIn
OAuth
X (Twitter)
YouTube

Integrations

Adobe Analytics
App Store
Facebook
Google Analytics
Google Play
Instagram
LinkedIn
OAuth
X (Twitter)
YouTube
Claim Alembic and update features and information
Claim Alembic and update features and information
Claim Commspoint Influence and update features and information
Claim Commspoint Influence and update features and information