Commspoint InfluenceNielsen
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Related Products
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About
Unveil marketing’s true impact with an AI that curates billions of rows of data in real time to drive more revenue. Understand the impact to revenue of key events between multiple media data sources, looking far ahead instead of using marketing mix models that lag months behind. Guide your decisions to adjust media spending with competitive landscape changes. Achieve understanding and reduce media waste at the same time. Optimize across brands and sub-segments of the most sophisticated organizations. Gather complementary data to optimize media spending on platforms. Leverage the entire brand portfolio to target specific audiences with whichever brands resonate. All while expanding visibility to 3rd party, earned, owned, and paid media in relation to the performance of revenue and key metrics. Get revenue-enabling, comprehensive, and near-real-time reads from strategies and media investment. Show the CFO or sponsors the ROI, halo effect, and dollar value of channels.
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About
Commspoint Influence is a media planning solution that assists brands and their agencies in identifying the optimal communication channel mix for their products by analyzing how different types of media work together to deliver messaging. Commspoint Influence offers a user-friendly experience, enabling new users to become operational after only a few hours of training. It is fully customizable, allowing reflection of an agency or brand’s planning approach for individual markets or regions. Commspoint Influence transforms survey data into actionable reach and effectiveness curves that predict outcomes based on budget allocations. Additionally, it facilitates easy data export and presentation creation to share findings with colleagues and stakeholders.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Enterprise marketing teams in need of a tool to manage their marketing activities and improve revenue outcomes
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Audience
Media planners looking for a tool to optimize their communication strategies by identifying the most effective media channels to reach and engage their target audiences
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationAlembic
United States
getalembic.com
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Company InformationNielsen
Founded: 1923
United States
www.nielsen.com/solutions/media-planning/commspoint-influence/
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Categories |
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Integrations
Adobe Analytics
App Store
Facebook
Google Analytics
Google Play
Instagram
LinkedIn
OAuth
X (Twitter)
YouTube
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Integrations
Adobe Analytics
App Store
Facebook
Google Analytics
Google Play
Instagram
LinkedIn
OAuth
X (Twitter)
YouTube
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