Air vs. Orange Logic Comparison


Air Air.inc	Orange Logic	+	+
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About Air gives your team's work a memory. Every asset, version, and approval is tracked in one place, and that context powers everything that happens next: finding what's approved in seconds, adapting it for any channel, and scaling it everywhere without breaking brand. Air connects the creative team that makes the work to the marketing team that multiplies it, with a shared system of record keeping everyone aligned.		About Orange Logic is an enterprise digital asset management and media asset management platform that delivers agentic content orchestration. Purpose-built for enterprises where content is mission-critical to revenue, compliance, and customer experience, Orange Logic unifies digital assets, rights, workflows and governance into a single governed content layer. Demanding content teams, from film studios and publishers to healthcare organizations and global consumer brands, use it to keep tens of millions of assets findable and ready to use. Instead of stitching separate tools together, they manage everything from raw footage to published brand sites on one platform, and their admins configure it without code as needs change. Orange Logic is a Leader in both the Forrester Wave: Digital Asset Management, Q1 2026, and the 2025 Gartner Magic Quadrant for DAM Platforms.
Platforms Supported Windows Not Supported Mac Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported		Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Companies and teams seeking a storage solution to centralize their content in an organized and versioned workspace		Audience Enterprise to Mid Market. For those who need DAM and MAM systems that deliver agentic content orchestration
Support Phone Support Not Supported 24/7 Live Support Supported Online Supported		Support Phone Support Supported 24/7 Live Support Supported Online Supported
API Offers API Supported		API Offers API Supported
Screenshots and Videos View more images or videos		Screenshots and Videos View more images or videos
Pricing $25 per month We offer four plans, Free, Starter, Business, and Enterprise. Free Version Supported Free Trial Not Supported		Pricing Please contact Orange Logic directly for pricing information. Free Version Not Supported Free Trial Not Supported
Reviews/Ratings Read all reviews		Reviews/Ratings Overall 4.6 / 5 ease 4.8 / 5 features 4.7 / 5 design 4.5 / 5 support 4.8 / 5 Read all reviews
		Pros & Cons from Real Users Pros Orange Logic is the only Digital Asset Management Platform (DAM) worth using. They are the only few DAMs that offer: • Asset AI Meta Tagging for Video and Image • Best for enterprise companies, small & large, don't get charge by the user seat. • White Glove service, every business is unique and they were the only solution that offered what we needed and how we wanted it to be customized for our company. • Easy to use platform and it does the work itself, I spend 1 hour a week managing everything. • Custom Integrations with our Software and Online Tools. It is very intuitive to use - both front and back-end. It is easy to configure and adaptable. The support team is responsive. Cortex makes it easy to upload, share, and download media files. It integrates with the Adobe suite and allows for our creative team to work remotely off proxy files. It's a flexible platform, and our integration team has been a joy to work with. The ease of creating multiple metadata mappings and the ability to batch edit on every field are considerable upsides to Cortex. These features work with relative ease compared to other products I've used over the years. My favorite feature of Orange Logic \| Cortex is their ticketing system, Link, where I can raise a defect, ask a question or request an enhancement. I can assign priorities ranging from critical to normal or even long-term. At any time I can log onto Link to see their status. Answered tickets are archived, so I have a complete picture of our evolving digital asset management system. Cons The only thing I was unhappy with was the time it took them to create our DAM system, but after the time it took to get it up and going, I can proudly say it was worth the wait for the setup. The system itself is excellent, but I think we all know it's the most low-cost system, which does cause some friction internally. I'm getting really nit-picky here, but I'd love for Cortex to support additional S3 storage tiers to save money on our cloud storage bill. It's on their roadmap though You can tell that Cortex was built to accommodate a wide variety of use cases. While that may play well for Orange Logic in attracting customers, it can be an overbearing product for end users. It took me several months to wade through the sea of Cortex functionality and hone in on what worked for my needs. Once you get through that, the product does well, but it feels like Cortex tries to be too many things at once. Orange Logic \| Cortex is a very granular, robust product. I know that I'm missing out on some features, but as the only power user, I simply don't have time to delve into all of them.
Training Documentation Supported Webinars Not Supported Live Online Supported In Person Supported		Training Documentation Supported Webinars Not Supported Live Online Supported In Person Not Supported
Company Information Air.inc Founded: 2017 United States air.inc/		Company Information Orange Logic Founded: 1998 United States www.orangelogic.com
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Acquia DAM (Widen) Acquia		Playbook Playbook.com
BrandLife		SCC MediaServer Software Construction Company
CELUM		Square 9
Filecamp View All		Jira Atlassian View All
Categories Brand Asset Management (BAM) Supported Content Collaboration Supported Content Creation Supported Content Distribution Supported Content Experience Supported Content Management Supported Creative Management Supported Digital Asset Management Supported Digital Rights Management Supported File Sharing Supported Online Proofing Supported Video Review & Collaboration Supported		Categories Brand Asset Management (BAM) Supported Business Process Automation Supported Content Management Supported Digital Asset Management Supported Enterprise Content Management (ECM) Supported Workflow Automation Supported Workflow Management Supported
Content Management Features Audio Content Not Supported Customizable Templates Not Supported Document Indexing Not Supported E-forms Not Supported Full Text Search Supported Image Editor Supported SEO Management Not Supported Text Editor Not Supported Version Control Supported Video Content Not Supported Website Management Not Supported Digital Asset Management Features Asset Categorization Supported Asset Library Supported Asset Sharing Supported Brand Control Not Supported Customizable Branding Not Supported File Conversion Supported Metadata Management Not Supported Mobile App Not Supported Reporting/Analytics Supported Search Within Document Supported Search/Filter Supported Version Control Supported Watermarking Not Supported Workflow Management Supported Show More Features Content Collaboration Features Client Portal Not Supported Cloud Storage Supported Digital Asset Management Supported Document Creation / Editing Supported Document Management Supported Electronic Signature Not Supported Feedback Management Supported File Sharing Supported Messaging / Discussion Not Supported Real-Time / Interactive Editing Supported Roles / Permissions Supported Search Supported Version Control Supported Video / Image Editing Supported Workflow / Approval Process Supported Content Creation Features Advertising Content Creation Supported Case Study Creation Not Supported Collaboration Tools Supported Content Calendar Not Supported Content Creator Marketplace Not Supported Content Curation Not Supported Content Planning Supported Content Topic Research Not Supported Create Reports Not Supported Marketing Content Creation Not Supported Quiz Creation Not Supported Sales Content Creation Supported Template Creation Not Supported User-Generated Content Supported Video Content Creation Not Supported Visual Content Creation Not Supported Written Content Creation Not Supported Creative Management Features Billing & Invoicing Not Supported Client Management Not Supported Collaboration Supported File Sharing Supported Project Management Supported Task Management Not Supported Time Tracking Not Supported Digital Rights Management Features Access Revocation Supported Audio / Video Protection Not Supported Distribution Management Supported Expiration Management Supported Image Protection Not Supported License Management Not Supported Location Control Not Supported PDF Protection Supported Software Application Protection Not Supported Subscription Management Not Supported Usage Tracking / Analytics Supported Watermarking Not Supported File Sharing Features Audit Trail Supported Chat / Messaging Supported Collaboration Supported Document Management Not Supported Drag & Drop Supported Electronic Signature Not Supported Encryption Not Supported File Synchronization Not Supported Search Supported User Management Supported Version Control Supported Workflow Management Supported Online Proofing Features Audit Trail Supported Due Date Tracking Not Supported File Sharing Supported Markup Tools Supported Role-Based Permissions Supported Status Tracking Supported Version Control Supported Video Review & Collaboration Features Activity Notifications Supported Annotations Supported Client Portal Not Supported Communication Tools Supported Customizable Branding / White Label Not Supported For Agencies Supported One-Click Approvals Not Supported Roles / Permissions / Groups Supported Side-to-Side Comparisons Not Supported Stages Not Supported Threaded Comments Not Supported Version Control Supported Video Editing Not Supported Workflow Management Supported		Content Management Features Audio Content Supported Customizable Templates Supported Document Indexing Supported E-forms Supported Full Text Search Supported Image Editor Supported SEO Management Supported Text Editor Supported Version Control Supported Video Content Supported Website Management Supported Digital Asset Management Features Asset Categorization Supported Asset Library Supported Asset Sharing Supported Brand Control Supported Customizable Branding Supported File Conversion Supported Metadata Management Supported Mobile App Not Supported Reporting/Analytics Supported Search Within Document Supported Search/Filter Supported Version Control Supported Watermarking Supported Workflow Management Supported Show More Features Enterprise Content Management (ECM) Features Archiving & Retention Supported Collaboration Tools Supported Content Lifecycle Management Supported Digital Asset Management Supported Document Management Supported Electronic Signature Not Supported Information Governance Supported Mobile Access Supported Search Supported Version Control Supported Workflow Management Supported Workflow Management Features Access Controls/Permissions Supported Approval Process Control Supported Business Process Automation Supported Calendar Management Supported Compliance Tracking Supported Configurable Workflow Supported Customizable Dashboard Supported Document Management Supported Forms Management Supported Graphical Workflow Editor Supported Mobile Access Supported No-Code Supported Task Management Supported Third Party Integrations Supported Workflow Configuration Supported
Integrations Adobe Premiere Pro Supported Canva Supported Figma Supported Slack Supported Adobe Acrobat Not Supported Adobe Lightroom Not Supported Amazon CloudFront Not Supported Amazon Rekognition Not Supported Amazon S3 Not Supported Azure AI Services Not Supported Contentful Not Supported Facebook Not Supported Getty Images Not Supported Google Cloud Vision AI Not Supported Grip Not Supported Imatag Not Supported Inriver PIM Not Supported Salesforce Not Supported Sprinklr Not Supported YouTube Not Supported Show More Integrations View All 5 Integrations		Integrations Adobe Premiere Pro Supported Canva Supported Figma Supported Slack Supported Adobe Acrobat Supported Adobe Lightroom Supported Amazon CloudFront Supported Amazon Rekognition Supported Amazon S3 Supported Azure AI Services Supported Contentful Supported Facebook Supported Getty Images Supported Google Cloud Vision AI Supported Grip Supported Imatag Supported Inriver PIM Supported Salesforce Supported Sprinklr Supported YouTube Supported Show More Integrations View All 56 Integrations
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