Agent360 vs. Lofty Comparison


Agent360	Lofty	+	+
Learn More Update Features	Learn More Update Features	Add To Compare	Add To Compare


		Related Products BoldTrail BoldTrail, the #1 rated real estate platform, is built to power your entire brokerage with next-generation technology your agents will use and love. Showcase your unique brand with customizable websites for your company, offices, and every agent. Maximize lead capture with a modern, portal-like consumer search experience and intelligent behavior tracking. Hyper-local area pages, home valuation pages and options for rich lifestyle data keep customers searching with your brokerage as the local experts. The most robust lead gen tools on the market help your brokerage, teams & agents effectively drive new business - no matter their budget. Empower your agents to generate free leads instantly with our simple to use landing pages & IDX squeeze pages. Drive more leads with higher quality and lower cost through in-house tools built within the platform. Diversify lead sources with our automated social media posting, integrated Google and Facebook advertising, custom text codes and more. 2,126 Ratings Visit Website Act! Act! Advantage is a full front-office CRM solution with all-new functionality that unites sales, marketing, and customer management in one intuitive, affordable platform to help you stay organized, attract new customers, and turn relationships into results. Act! Advantage includes Interactive Quotes and Payments, Website Chat, Accounting Integration, Appointment Scheduling, Project Management, Web Forms, Online Surveys, and more, broadening Act!'s footprint across your entire front office, and reducing your need for costly, third-party tools. Additionally, you can select the perfect fit, cost-effective tier to meet your current needs with peace of mind knowing that Act! will grow with you. For 39 years, Act! has partnered with small and midsize businesses - listening, learning, and building alongside them and Act! Advantage is the culmination of nearly four decades of their feedback. Every feature is designed to reflect how today’s SMBs run their businesses. 555 Ratings Visit Website Shape Software Shape is purpose-built sales and marketing automation software that comes with pre-built features that can be configured for any business. The easy-to-use interface empowers your teams and consolidates all aspects of your business in one AI platform. Shape provides a collaborative space for your teams to stay aligned and efficient in everything they do, whether it's streamlining your sales pipeline, engaging more prospects with marketing sequences and digital ads, nurturing customer relationships, communicating seamlessly, or tracking projects. Start growing your revenue with Shape's suite of services today. 136 Ratings Visit Website Pipedrive Pipedrive is a web-based sales CRM (customer relationship management) software that lets sales teams track pipelines, optimize leads, manage deals and automate their entire sales process to focus on selling. Pipedrive’s simple interface empowers salespeople to streamline workflows and unite sales tasks in one workspace. Unlock instant sales insights with Pipedrive’s visual sales pipeline and fine-tune your strategy with robust reporting features and a personalized AI Sales Assistant. Reach the right contacts at the right time with intelligent lead segmenting and activity reminders that tell you when to take action. When it’s time to seal the deal, compose instant, irresistible sales emails in just one click. With Pipedrive, winning has never been easier. 12,537 Ratings Visit Website Creatio Creatio is an AI CRM and workflow platform where people and AI agents work together — with no limits on users, agents, workflows, or scale. Built for midsize and large organizations, it combines best-in-class CRM across sales, marketing, and service with an AI-native, no-code engine that lets business teams automate workflows, deploy AI agents, and adapt processes without developer dependency. The platform includes Creatio Business Studio for building applications and AI agents using natural language and visual designers, and Creatio AI Studio — a dedicated environment for managing the full enterprise agent lifecycle, from building and deploying to governing and optimizing agents at scale. The AI CRM suite covers Marketing, Sales, and Service, each with embedded AI agents that handle routine tasks autonomously so teams can focus on higher-value work. Creatio's Unlimited Enterprise model removes per-seat, per-agent, and per-workflow pricing constraints entirely — the more your people and AI agents do together, the more value you get, without the cost scaling with it. The platform supports industry-specific deployments across 20+ verticals including financial services, manufacturing, high-tech, and public sector, backed by 700+ marketplace add-ons and a global network of 500+ partners. Recognized as a Leader and Strong Performer across multiple Gartner and Forrester reports, Creatio serves thousands of customers in 100+ countries. 589 Ratings Visit Website Bridgit Bridgit is the leading AI workforce planning software built exclusively for construction. Trusted by over 40% of the ENR 400, Bridgit gives general contractors and specialty contractors a single source of truth to align business development and operations, forecast demand, and build high-performing teams with confidence. Bridgit replaces disconnected spreadsheets and siloed systems with one clear view of projects, roles, and people — so you can plan ahead, staff smarter, and keep work moving. Bridgit AI delivers intelligent workforce recommendations, 5-year forecasting, and experience-based staffing powered by your own data. 80 Ratings Visit Website STACK Bid Faster, Win More, and Build Smarter with STACK Takeoff & Estimate and STACK Build & Operate. From office to field, STACK speeds up your processes so you can stay competitive and eliminate uncertainty. Save time with STACK's powerful, time-saving AI features. Accelerated by AI. Driven by You. Features: - Fast, Accurate Takeoffs Powered by AI and Your Expertise - Regional Cost Data & Detailed Estimates - Streamlined Workflows & Document Control Create a free account or schedule a demo today! 1,496 Ratings Visit Website Knak Knak is the no-code platform that empowers self-sufficient marketing teams to create beautiful, on-brand emails and landing pages — without relying on developers or agencies. Built for speed and collaboration, Knak streamlines campaign production with modular templates, real-time editing, simple collaboration, and seamless integrations with leading MAPs like Adobe Marketo Engage, Salesforce Marketing Cloud, Oracle Eloqua, and more. Whether you're supporting global teams or launching fast-turn campaigns, Knak helps you go from brief to build in minutes—not weeks. Say goodbye to bottlenecks and hello to marketing agility. 169 Ratings Visit Website Rent Manager Rent Manager is award-winning property management software built for residential, commercial, and short-term-stay portfolios of any size. The program’s fully customizable features include a double-entry accounting system, maintenance management capabilities, marketing integration, mobile applications, more than 450 insightful reports, and an API that integrates with the best PropTech providers on the market. Powerful enough to support large portfolios, yet flexible enough to be customized to each individual unit, Rent Manager is for companies—global enterprises and mom-and-pops—that manage all varieties of properties. Users can access their data anywhere—in the field, on an emergency maintenance call, in the office, or at home. Rent Manager offers flexible platform options including Rent Manager Online and Rent Manager Express, as well as intuitive mobile tools like rmAppSuite Pro and rmResident. Rent Manager is the one software you need to continue to grow your operation. 1,058 Ratings Visit Website B2i We are B2i Technologies, the IR website partner public companies trust most. We deliver custom corporate and investor relations websites, real-time data widgets, and digital IR services, all designed to work together seamlessly and affordably. No iFrames. No subdomains. Your data loads directly on your page, clean, fast, and fully integrated. It looks and feels like your site because it is. Because there are no iFrames or separate IR subdomains needed, your financial data and investor content are delivered directly on your website, creating a cleaner user experience while supporting your broader SEO and AI search visibility efforts. Backed by the same team that has supported hundreds of public company websites for more than 25 years, B2i combines flexibility, reliability, and responsive support to help you deliver a better experience for investors and stakeholders alike. Modern IR starts here. Let's build something great together. 2 Ratings Visit Website
About Feature Rich Website with options like unlimited customizable pages, landing pages, IDX/VOW/DDF integration, pre-construction data, google analytics and many more. A custom SEO campaign with Agent360 targets on-page and off-page SEO, which includes things like keyword research and content implementation, to help your most valuable audience find you online. Create and manage leads, manage your documents, manage events, follow up leads and email campaign. We have designed hundreds of website templates to suit your real estate business. Want a seller-oriented website or a buyer-oriented website? Customize, change and adapt your digital marketing plan smoothly and easily with our real estate digital marketing tools, such as Search Engine Optimization (SEO) & Social Media Marketing (SMO). Having a website and IDX listing is just half the story. We will help you even beyond that. With years of experience in real estate digital marketing, we know how to get you a qualified lead.	About Featuring an AI-powered CRM, stunning IDX websites, and fan favorite tools like our Dynamic CMA and automated social media marketing (Social Studio), Lofty (formerly Chime) is an all-in-one platform known for its ease of use. Designed from the ground up for real estate professionals to drive more leads to close, our intuitive system ensures no matter how many years your agents have been in the business or their level of technical skill, they can easily step in and start using Lofty to generate results. Want an AI assistant that engages with leads 24/7 and learns as it interacts? We’ve got that. Want a geo-farming solution that helps you identify those hard-to-find seller leads in a specific neighborhood? We’ve got that too (it’s built-in). Want award-winning technology that understands how teams work and how to help you stand out from the competition? We’ve got all that and more. Want to close MORE deals FASTER? It's time for Lofty!
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Supported iPad Supported Android Supported Chromebook Not Supported
Audience Real estate agents searching for a solution to increase their exposure and generate more sales	Audience Residential real estate agents, teams and brokerages
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Supported 24/7 Live Support Not Supported Online Supported
API Offers API Not Supported	API Offers API Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $28.99 per month Free Version Not Supported Free Trial Not Supported	Pricing Please contact us to request a quote. Free Version Not Supported Free Trial Not Supported
Reviews/Ratings Overall 1.0 / 5 features 1.0 / 5 design 1.0 / 5 support 1.0 / 5 Read all reviews	Reviews/Ratings Overall 4.9 / 5 ease 4.6 / 5 features 4.8 / 5 design 4.7 / 5 support 4.4 / 5 Read all reviews
Pros & Cons from Real Users Pros That is all, just a bogus site. Good job selling the product, tried numerous times to reach out to the "support" team, zero response. However they were most prompt in taking my funds!! Cons No calls from "support" or emails. See previous remarks. Could not get an answer at their support center, no response to emails.	Pros & Cons from Real Users Pros Lofty allows me to keep in regular contact with more prospects and clients than would ever be possible on my own. It's like having an Assistant who never lets a ball drop! Lofty also offers other valuable functions that I'd have to purchase elsewhere, such as Social Studio, which helps me keep on top of my social media presence, and Transaction Management, which keeps my business running smoothly! My favorite features are the one-click reports. (CMA, Home Value, Market Snapshot, Market Reports etc) Automations with listing alerts and the AI bot are very useful and time saving as well. This saves a lot of time to have the following integrated into one platform: -Calling/Texting from a web browser - AI assistant -IDX site with automated listing alerts - Calendar/scheduling - Task management - Transaction management - Mass marketing - Individual Marketing - Reporting - Contact database - Social media management - Website And more. It handles and generates a lot of things. It can integrate every platform that I have used as well. I love that the combination of the website and the CRM creates a lead-generating machine. It's very good at integrating website lead forms and organizing leads, and the smart plans allow a lot of nurturing and follow-up. It's easy to manage team members, agent access, lead assignments, and automated lead flow. It also has great options for managing files, costs, income, calendars, phone calls, emails, and other things needed to run a mid-size real estate team. We also create a lot of templates for emails and text messaging, which come in handy when team members need them. There are so many marketing options available, and they make it very easy to set things up for auto direct-mail and digital ads. Chime is an all encompassing program that I absolutely love. Chime is always updating the system to install new features. Cons Lofty is missing the ability to search for listings based on drive time to or from a certain location, such as is possible with software such as Intrix DriveTime. However, Lofty does ask for suggestions and regularly updates their offerings, so I'm hoping this may be offered in the future. The system does so much that there can be a bit of a learning curve to wrap your head around everything. The smart plans are not as robust as competitors and also very clunky to build out. AI needs more improvement, mostly it labels wrong. We've been with Lofty for a few years, and ever since they moved their customer service center to India, the customer support went down the drain. If you have a problem, it's better to do everything you possibly can to fix it yourself and then use support as a last resort (sometimes they can help, most of the time they can't). The website has a lot of features, but you're limited to the predesigned blocks they give you, not a lot of customization options. The CRM is the most robust I've ever seen, but it can also be overwhelming and confusing if you're not tech-savvy. There are so many options and features that if you don't know what you're doing you can do some serious damage to the relationship with the leads. If you're looking to create curated digital ads, you'll be better off making them yourself. The team at Lofty is great at ad creation, but it's like hiring an ad agency so you have to give up some creative freedom. The AI is not engaging with leads in the same manner and I'm questioning the add on. Also, I feel like with the AI capabilities out there, the program could be more intuitive and not ask inappropriate questions anymore. It's been in existence long enough to have evolved better by now.
Training Documentation Supported Webinars Not Supported Live Online Supported In Person Supported	Training Documentation Supported Webinars Supported Live Online Supported In Person Not Supported
Company Information Agent360 Founded: 2018 Canada agent360.ca	Company Information Lofty Founded: 2016 United States lofty.com/
Alternatives Arsenal MKG	Alternatives BoldTrail
BoldTrail	BoomTown
iNCOM	Fello
CINC	Brivity
Praedium CRM Praedium View All	Goliath Goliath Data View All
Categories Preconstruction Supported Real Estate CRM Supported Real Estate Lead Generation Supported	Categories AI Real Estate Supported Lead Management Supported Real Estate Supported Real Estate Agency Supported Real Estate CMA Supported Real Estate CRM Supported Real Estate Data Supported Real Estate Lead Generation Supported Real Estate Marketing Supported
Real Estate CRM Features Campaign Management Supported Client / Property Matching Not Supported Contact Management Supported Dashboard Not Supported Email Marketing Supported Interaction Tracking Not Supported Lead Management Supported Property Alerts Supported Referral Tracking Not Supported Segmentation Not Supported	Real Estate CRM Features Campaign Management Supported Client / Property Matching Supported Contact Management Supported Dashboard Supported Email Marketing Supported Interaction Tracking Supported Lead Management Supported Property Alerts Supported Referral Tracking Not Supported Segmentation Supported Show More Features Lead Management Features Activity Tracking Supported Campaign Management Supported Lead Capture Supported Lead Distribution Supported Lead Nurturing Supported Lead Scoring Supported Lead Segmentation Supported Pipeline Management Supported Prospecting Tools Supported Source Tracking Supported Real Estate Agency Features Calendar Management Supported Client / Property Matching Supported Client Database Supported Commission Management Not Supported Contact Management Supported Contract Management Supported Email Marketing Supported Flyer / Catalog Printing Supported Lead Management Supported Listing Management Supported Property Database Supported Website Management Supported Real Estate CMA Features Contact Management Supported Lead Capture Supported Market Charts Supported Presentation Tools Supported Price Forecasting Supported Proposal Generation Supported Templates Supported Real Estate Marketing Features Advertising Management Supported CMA Supported Contact Management Supported CRM Supported Email Marketing Supported Lead Generation Supported Listing Management / IDX Supported Presentation Supported Reporting / Analytics Supported SEO Supported SMS Marketing Supported Social Media Marketing Supported Virtual Tour Not Supported Website Builder Supported
Integrations Agent Legend Not Supported Bing Not Supported BoldTrail Back Office Not Supported BombBomb Not Supported Callingly Not Supported Happy Grasshopper Not Supported Instapage Not Supported Microsoft 365 Not Supported Microsoft Outlook Not Supported Microsoft Teams Not Supported RealScout Not Supported Redfin Not Supported SkySlope Not Supported Stackreaction Supported StreetText Not Supported Zapier Not Supported dotloop Not Supported leadpops Not Supported realtor.com Not Supported zBuyer Not Supported Show More Integrations View All 1 Integration	Integrations Agent Legend Supported Bing Supported BoldTrail Back Office Supported BombBomb Supported Callingly Supported Happy Grasshopper Supported Instapage Supported Microsoft 365 Supported Microsoft Outlook Supported Microsoft Teams Supported RealScout Supported Redfin Supported SkySlope Supported Stackreaction Not Supported StreetText Supported Zapier Supported dotloop Supported leadpops Supported realtor.com Supported zBuyer Supported Show More Integrations View All 34 Integrations
Claim Agent360 and update features and information Claim Agent360 and update features and information	Claim Lofty and update features and information Claim Lofty and update features and information