Adzooma vs. Prism by Calibrated Intelligence Comparison


Adzooma ClickTech Solutions	Prism by Calibrated Intelligence Calibrated Intelligence	+	+
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About Adzooma’s an award-winning digital marketing platform that helps businesses of any size grow by making online marketing easy. Our all-in-one platform helps you set up, manage, and optimize your Google, Facebook, and Microsoft advertising campaigns all in one place. By leveraging innovative machine learning and data science, our platform pinpoints what drives online business success to make sure you get the most out of your advertising campaigns. Track PPC performance and highlight over/under spend to improve your quality score, conversions, and ROI. Packed with all the tools you need to grow your business, Adzooma gives you a crystal clear view of where your online marketing is right now, then provides personalized checklists to help you drive business growth. Join thousands of business owners like you and see how we make growing your business online simple.		About Prism is an explainable AI platform for Amazon PPC optimization that shows sellers and agencies exactly WHY every recommendation is made, not just what to change. Unlike black-box tools, Prism provides plain-English reasoning with statistical significance testing for every bid adjustment and budget recommendation. Key capabilities: • Dual AI agents for 24/7 automated optimization and weekly strategic insights • 8-step guided workflow transforms 10+ hours of manual bid management into 15-minute reviews • Real-time anomaly detection catches spend spikes and conversion drops within ~1 hour • 24-hour undo on all changes with built-in safety nets to prevent over-optimization • Identifies 9 strategic opportunity types including anchor keywords, dayparting, and budget rules Built by AWS alumni with deep Amazon ecosystem expertise. Flat monthly pricing ($29-$449/month) with no percentage-of-spend fees, your costs stay predictable as you scale. Enterprise-grade security.
Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook		Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook
Audience Advertising Agencies, Digital Marketers and SMEs that want to manage and optimize their PPC campaigns more effectively.		Audience Amazon sellers managing $500–$100K+/month in ad spend seeking profitable scaling without hiring, PPC managers and specialists juggling 5+ accounts who need automation and workflow consistency, Amazon advertising agencies serving multiple clients who need to explain optimization decisions to stakeholders, e-commerce brands and private label sellers tired of black-box tools and unpredictable percentage-based pricing, marketing teams requiring transparency and audit trails for advertising spend decisions
Support Phone Support 24/7 Live Support Online		Support Phone Support 24/7 Live Support Online
API Offers API		API Offers API
Screenshots and Videos View more images or videos		Screenshots and Videos No images available
Pricing Free Free Version Free Trial		Pricing $29/user/month Free Version Free Trial
Reviews/Ratings Overall 5.0 / 5 ease 5.0 / 5 features 5.0 / 5 design 5.0 / 5 support 5.0 / 5 Read all reviews		Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Training Documentation Webinars Live Online In Person		Training Documentation Webinars Live Online In Person
Company Information ClickTech Solutions Founded: 2013 United Kingdom www.adzooma.com		Company Information Calibrated Intelligence Founded: 2026 United States calibratedintelligence.com
Alternatives Adrack		Alternatives Opteo
CampaignHero		RevenueWize
CHEQ CHEQ AI Technologies		PlugCMO Tyke Technologies
Marin Software		Adsbot
WordStream View All		Ad Badger View All
Categories Ad Optimization Advertising Agency AI Marketing Campaign Management Marketing Marketing Automation PPC Retargeting Search Engine Marketing (SEM) Social Media Advertising Social Media Marketing		Categories Ad Optimization PPC
PPC Features A/B Testing Account Alerts Analytics / ROI Tracking Bid Management Budget Management Campaign Management Conversion Tracking Google / Bing Ads Keyword Research Tools Keyword Tracking Landing Pages / Web Forms URL Builder Show More Features Advertising Agency Features Campaign Management Collaboration Document Management File Sharing Project Management Task Management Time Tracking Campaign Management Features Channel Management Contact Database Email Marketing Event Triggered Actions Lead Management Multi-Campaign Marketing Automation Features A/B Testing Analytics / ROI Tracking Artificial Intelligence Content / Blogging Platform Customizable CTAs Drip Campaigns Dynamic Content Landing Pages / Web Forms Lead Scoring Sales Intelligence Search Marketing Segmentation Social Marketing Website Visitor Tracking Search Engine Marketing (SEM) Features A/B Testing Account Alerts Analytics / ROI Tracking Bid Management Budget Management Campaign Management Conversion Tracking Google / Bing Ads Keyword Research Tools Keyword Tracking Landing Pages / Web Forms URL Builder Social Media Marketing Features Analytics Automated Publishing Contact Management Content Management Conversion Tracking Customer Targeting Keyword Filtering Multi-Account Management Post Scheduling
Integrations Amazon Facebook Facebook Ads Google Ads Google Analytics Growth Channel AI Microsoft Advertising View All 6 Integrations		Integrations Amazon Facebook Facebook Ads Google Ads Google Analytics Growth Channel AI Microsoft Advertising View All 1 Integration
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