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About

Adpulse is a paid media management, optimization, and automation platform that centralizes cross-channel ad performance and control into one unified dashboard so agencies and in-house paid media teams can manage campaigns across Google, Meta (Facebook/Instagram), Microsoft, TikTok, LinkedIn, and Amazon Ads without switching between tools. It offers cross-platform visibility with segmentation by team, account, or priority, budget management and automation that paces spend, reallocates funds, and prevents overspending, and performance optimization tools that rank high-impact actions and help users take meaningful steps quickly. It includes insights and alerts to surface critical issues and opportunities, search term and close variant management to control costly keywords at scale, shopping analysis for ROAS-focused reporting, and integrations with workflows like HubSpot or Slack to streamline alerts and actions.

About

Bïrch helps performance marketing teams automate ad campaigns running on Meta, Google, Snapchat, and TikTok. A deterministic rules engine handles the repetitive work — pausing, scaling, budget shifts — on conditions you define, with every rule readable before and after it runs. Birch AI reads across your connected accounts, flags gaps and growth opportunities, and proposes changes for you to approve. Birch MCP lets you pull your automation data into the AI tool you already use. Stage turns creative sitting in Google Drive into ads ready for review on Meta, cutting out manual re-uploads for high-volume testing. Built for in-house teams running high ad spend across many accounts and agencies managing several client accounts, with enterprise-grade scalability and real people behind support. Core advantages: AI-driven optimization insights, cross-platform enterprise-grade automations, cross-platform compatibility.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Paid media teams, digital marketing agencies, and advertisers who need a unified platform to monitor, automate, and optimize multi-platform paid advertising campaigns

Audience

Brands and marketing agencies using Meta, Google, TikTok and Snapchat Ads for advertising as well as the brands actively growing their Facebook and Instagram communities via boosted posts.

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

$27 per month
Free Version
Free Trial

Pricing

$99.00 per month
Standard plans range from $99 to $1799 per month. Annual plans come with a discount. Custom plans are offered for enterprise.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5

Pros & Cons from Real Users

Pros

  • Easy to use and set up custom reports for ad accounts and other details that's important to constantly monitor.

Cons

  • Took a little learning on the best way to set it up but it works great now.

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Adpulse
United States
adpulse.app/

Company Information

Bïrch
Founded: 2016
United States
bir.ch/

Alternatives

Alternatives

ADXL AI

ADXL AI

ADXL

Categories

Categories

Social Media Advertising Features

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

Social Media Marketing Features

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

Integrations

Facebook
Instagram
Slack
TikTok
Amazon Ads
AppsFlyer
Google Ads
Google Analytics
Google Cloud Platform
Google Sheets
HubSpot CRM
Hyros
Instagram Ads
LinkedIn
Meta AI
Meta Ads
Microsoft 365
TikTok Ads
Wicked Reports
X (Twitter)

Integrations

Facebook
Instagram
Slack
TikTok
Amazon Ads
AppsFlyer
Google Ads
Google Analytics
Google Cloud Platform
Google Sheets
HubSpot CRM
Hyros
Instagram Ads
LinkedIn
Meta AI
Meta Ads
Microsoft 365
TikTok Ads
Wicked Reports
X (Twitter)
Claim Adpulse and update features and information
Claim Adpulse and update features and information
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Claim Bïrch and update features and information