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About

Adobe Analytics is a comprehensive customer analytics solution that unifies data, content, and journeys to deliver deep insights into customer behavior across channels and devices. Built to support marketing, product, and business teams, it centralizes data collection, processing, analysis, and reporting within a single system. With solutions like Customer Journey Analytics, Digital Analytics, Content Analytics, and Product Analytics, organizations can connect identities and interactions across touchpoints for holistic analysis. Advanced segmentation, flexible attribution modeling, and cross-channel journey visualization empower teams to make data-driven decisions faster. AI-powered capabilities enhance content performance measurement and product experience optimization. Native integration with Adobe Experience Platform ensures consistent data governance and enterprise-grade scalability. Adobe Analytics helps organizations turn complex data into actionable insights that drive growth, o

About

Analytics 360 is designed to meet the specific measurement needs of large enterprises, providing advanced customization options, scalable tools, and enterprise-grade support. Find out how your customers interact throughout their life cycle with your websites and applications. Leverage Google machine learning to get more out of your data. So you can discover new statistics and anticipate the behavior of your customers. Optimize the performance of your marketing strategy with integrations between Google's ad platforms and publisher platforms. Analyze your data quickly and collaborate with your team in an intuitive interface and with reports that can be shared. Our service level guarantees, and SLAs, give you complete peace of mind on many product features, from data collection to attribution, as well as daily exports to BigQuery. Get the most out of your analytics with premium features like enhanced data refresh, and intraday data availability within one hour of collection.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Enterprise marketing leaders, product teams, data analysts, and business executives seeking a unified, AI-powered analytics solution to optimize customer journeys and drive data-driven growth

Audience

Large enterprises in search of a solution to understand how customers interact with their websites throughout their life cycle

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 4.7 / 5
ease 4.3 / 5
features 4.5 / 5
design 4.5 / 5
support 4.3 / 5

Reviews/Ratings

Overall 5.0 / 5
ease 4.3 / 5
features 4.7 / 5
design 4.7 / 5
support 3.7 / 5

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Adobe
Founded: 1982
United States
business.adobe.com/products/adobe-analytics.html

Company Information

Google
United States
marketingplatform.google.com/about/analytics-360/

Alternatives

Alternatives

Angelfish Software

Angelfish Software

Actual Metrics
Heap

Heap

Contentsquare
Woopra

Woopra

Appier

Categories

Categories

Marketing Attribution Features

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Integrations

5X
BOSCO
CorralData
Electrik.Ai
Insightech
Kameleoon
Peaka
Supermetrics
Adobe Commerce
Amplitude
Axis LMS
Black Crow AI
Bright Analytics
Brightspot
Code-Cube.io
Commanders Act
DSMN8
Google Ad Manager
Mozart Data
Partnerize

Integrations

5X
BOSCO
CorralData
Electrik.Ai
Insightech
Kameleoon
Peaka
Supermetrics
Adobe Commerce
Amplitude
Axis LMS
Black Crow AI
Bright Analytics
Brightspot
Code-Cube.io
Commanders Act
DSMN8
Google Ad Manager
Mozart Data
Partnerize
Claim Adobe Analytics and update features and information
Claim Adobe Analytics and update features and information
Claim Google Analytics 360 and update features and information
Claim Google Analytics 360 and update features and information