Prism by Calibrated IntelligenceCalibrated Intelligence
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Related Products
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About
Who is it for? Anyone who advertises on Amazon, whether managing it themselves, already using automated software or working with an agency.
What problem does it solve? Optimizing Amazon advertising is hard. AdRazor makes it quick and easy. It is impossible to access detailed data for more than 60 days from Amazon directly, making reliable profit maximization impossible using the tools alone that Amazon provides.
AdRazor enables users to leverage their entire advertising history and uses powerful filtering and sorting to enable extremely comprehensive analysis in a few minutes. For regular maintenance a few minutes a week is all that's needed.
AdRazor analyses the data at the most granular level, as Amazon sees it, and displays the results with an easy-to-see traffic-light system of color-coding. So users can make decisions with the benefit of a full visual history of the past performance of all of their search terms.
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About
Prism is an explainable AI platform for Amazon PPC optimization that shows sellers and agencies exactly WHY every recommendation is made, not just what to change. Unlike black-box tools, Prism provides plain-English reasoning with statistical significance testing for every bid adjustment and budget recommendation.
Key capabilities:
• Dual AI agents for 24/7 automated optimization and weekly strategic insights
• 8-step guided workflow transforms 10+ hours of manual bid management into 15-minute reviews
• Real-time anomaly detection catches spend spikes and conversion drops within ~1 hour
• 24-hour undo on all changes with built-in safety nets to prevent over-optimization
• Identifies 9 strategic opportunity types including anchor keywords, dayparting, and budget rules
Built by AWS alumni with deep Amazon ecosystem expertise. Flat monthly pricing ($29-$449/month) with no percentage-of-spend fees, your costs stay predictable as you scale. Enterprise-grade security.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Users
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Audience
Amazon sellers managing $500–$100K+/month in ad spend seeking profitable scaling without hiring, PPC managers and specialists juggling 5+ accounts who need automation and workflow consistency, Amazon advertising agencies serving multiple clients who need to explain optimization decisions to stakeholders, e-commerce brands and private label sellers tired of black-box tools and unpredictable percentage-based pricing, marketing teams requiring transparency and audit trails for advertising spend decisions
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and VideosNo images available
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Screenshots and VideosNo images available
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Pricing
No information available.
Free Version
Free Trial
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Pricing
$29/user/month
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationAdRazor
Founded: 2024
United Kingdom
adrazor.net
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Company InformationCalibrated Intelligence
Founded: 2026
United States
calibratedintelligence.com
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