MRP Prelytix®MRP
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Related Products
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About
AccountBase is a GroupM B2B product, offering an IP based technology platform and specializing in managing programmatic B2B programs & solutions. Engage key decision makers at target accounts in the right context at the right time. Connect to your customers through media and technology via Programmatic B2B. AccountBase is part of GroupM, the worlds largest media buying and technology group. 100% media agnostic, we do not own media. This way you connect on premium media sites that matter the most to you – not to us. Scale reach in the right context, use page-level keyword targeting, specialist industry media & AI for digital behavioral triggers. Monitor and adjust campaigns understanding which accounts show intent, what content is relevant and where will your Sales shine. Engage multiple stakeholders, manage non-linear sales cycles, connect beyond privacy, CRM and email restrictions and align marketing and sales. Focus on the best yielding accounts.
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About
For over 20 years, we’ve focused on the needs and challenges of enterprise sales and marketing teams. MRP Prelytix® is purpose-built to simplify the complexity of your operating environment, enabling account-based programs that are coordinated with existing marketing programs across all your global marketing initiatives:
Enterprise Administration – Support and coordinate account-based programs across multiple partners, business units, industries, and geographies.
Integrated Data Intelligence – Advanced data management capable of integrating, maintaining, and operationalizing account structured data from CRM and Marketing Automation, as well as external data sources.
Actionable Target Account Insights – Personalization insights based upon intent topics and predictive analytics, actioned in real-time through recommended actions.
Omnichannel Orchestration – Automated account interactions delivered across all relevant channels, using delivery infrastructure from your tech stack
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Audience
Businesses interested in an IP based technology platform and the management of programmatic B2B programs and solutions
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Audience
Enterprise organizations with multiple sales and marketing teams, each focused on the success of a product line, business unit, industry, or geographic region.
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Support
Phone Support
Supported
24/7 Live Support
Not Supported
Online
Supported
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Support
Phone Support
Supported
24/7 Live Support
Supported
Online
Supported
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API
Offers API
Not Supported
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API
Offers API
Supported
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Not Supported
Free Trial
Not Supported
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Pricing
No information available.
Free Version
Not Supported
Free Trial
Not Supported
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Reviews/
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Reviews/
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Supported
In Person
Not Supported
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Training
Documentation
Supported
Webinars
Supported
Live Online
Supported
In Person
Supported
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Company InformationAccountBase
Founded: 2018
Denmark
www.accountbase.com
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Company InformationMRP
Founded: 2002
United States
www.mrpfd.com
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Alternatives |
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Categories |
Categories |
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Account Based Marketing Features
Analytics
Supported
Campaign Personalization
Supported
Customer Segmentation
Supported
Engagement Monitoring
Supported
Lead Nurturing
Supported
Lead Scoring
Supported
Progress Tracking
Supported
Prospecting Tools
Supported
Target Account Identification
Supported
Buyer Intent Features
B2B Lead Generation
Supported
Channel Attribution
Supported
Competitor Analysis
Supported
Content Marketing
Not Supported
CRM Integration
Supported
Customer Journey Mapping
Supported
Customer Profiles
Supported
Intent Data
Supported
Lead Notifications
Supported
Lead Scoring
Supported
Channel Marketing Features
Campaign Management
Supported
Channel Analytics
Supported
Content Management & Sharing
Not Supported
Incentive Management
Not Supported
Inventory Control
Not Supported
Lead Management
Supported
Multiple Channel Configurations
Supported
Order Management
Not Supported
Partner Management
Supported
Pipeline Management
Supported
Social Promotion
Not Supported
Marketing Analytics Features
A/B Testing
Supported
Campaign Management
Supported
Channel Attribution
Supported
Customer Journey Mapping
Supported
Dashboard
Supported
Performance Metrics
Supported
Predictive Analytics
Supported
ROI Tracking
Supported
Social Media Metrics
Not Supported
Website Analytics
Supported
Marketing Attribution Features
Attribution Modeling
Supported
Audience Segmentation
Supported
Conversion Tracking
Supported
Cross-Channel Attribution
Supported
Customer Journey Mapping
Supported
Multi-Touch Attribution
Supported
Predictive Analytics
Supported
ROI Tracking
Supported
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Integrations
Adobe Marketo Engage
Not Supported
Eloqua
Not Supported
HubSoft
Not Supported
Salesforce
Not Supported
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Integrations
Adobe Marketo Engage
Supported
Eloqua
Supported
HubSoft
Supported
Salesforce
Supported
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