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About

AccountBase is a GroupM B2B product, offering an IP based technology platform and specializing in managing programmatic B2B programs & solutions. Engage key decision makers at target accounts in the right context at the right time. Connect to your customers through media and technology via Programmatic B2B. AccountBase is part of GroupM, the worlds largest media buying and technology group. 100% media agnostic, we do not own media. This way you connect on premium media sites that matter the most to you – not to us. Scale reach in the right context, use page-level keyword targeting, specialist industry media & AI for digital behavioral triggers. Monitor and adjust campaigns understanding which accounts show intent, what content is relevant and where will your Sales shine. Engage multiple stakeholders, manage non-linear sales cycles, connect beyond privacy, CRM and email restrictions and align marketing and sales. Focus on the best yielding accounts.

About

For over 20 years, we’ve focused on the needs and challenges of enterprise sales and marketing teams. MRP Prelytix® is purpose-built to simplify the complexity of your operating environment, enabling account-based programs that are coordinated with existing marketing programs across all your global marketing initiatives: Enterprise Administration – Support and coordinate account-based programs across multiple partners, business units, industries, and geographies. Integrated Data Intelligence – Advanced data management capable of integrating, maintaining, and operationalizing account structured data from CRM and Marketing Automation, as well as external data sources. Actionable Target Account Insights – Personalization insights based upon intent topics and predictive analytics, actioned in real-time through recommended actions. Omnichannel Orchestration – Automated account interactions delivered across all relevant channels, using delivery infrastructure from your tech stack

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Businesses interested in an IP based technology platform and the management of programmatic B2B programs and solutions

Audience

Enterprise organizations with multiple sales and marketing teams, each focused on the success of a product line, business unit, industry, or geographic region.

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Supported
Online Supported

API

Offers API Not Supported

API

Offers API Supported

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Supported

Company Information

AccountBase
Founded: 2018
Denmark
www.accountbase.com

Company Information

MRP
Founded: 2002
United States
www.mrpfd.com

Alternatives

Foundry ABM

Foundry ABM

Foundry

Alternatives

Ignitium

Ignitium

Ignitium LLC
N.Rich

N.Rich

N Technologies
Foundry ABM

Foundry ABM

Foundry

Categories

Categories

Account Based Marketing Features

Analytics Supported
Campaign Personalization Supported
Customer Segmentation Supported
Engagement Monitoring Supported
Lead Nurturing Supported
Lead Scoring Supported
Progress Tracking Supported
Prospecting Tools Supported
Target Account Identification Supported

Buyer Intent Features

B2B Lead Generation Supported
Channel Attribution Supported
Competitor Analysis Supported
Content Marketing Not Supported
CRM Integration Supported
Customer Journey Mapping Supported
Customer Profiles Supported
Intent Data Supported
Lead Notifications Supported
Lead Scoring Supported

Channel Marketing Features

Campaign Management Supported
Channel Analytics Supported
Content Management & Sharing Not Supported
Incentive Management Not Supported
Inventory Control Not Supported
Lead Management Supported
Multiple Channel Configurations Supported
Order Management Not Supported
Partner Management Supported
Pipeline Management Supported
Social Promotion Not Supported

Marketing Analytics Features

A/B Testing Supported
Campaign Management Supported
Channel Attribution Supported
Customer Journey Mapping Supported
Dashboard Supported
Performance Metrics Supported
Predictive Analytics Supported
ROI Tracking Supported
Social Media Metrics Not Supported
Website Analytics Supported

Marketing Attribution Features

Attribution Modeling Supported
Audience Segmentation Supported
Conversion Tracking Supported
Cross-Channel Attribution Supported
Customer Journey Mapping Supported
Multi-Touch Attribution Supported
Predictive Analytics Supported
ROI Tracking Supported

Integrations

Adobe Marketo Engage Not Supported
Eloqua Not Supported
HubSoft Not Supported
Salesforce Not Supported

Integrations

Adobe Marketo Engage Supported
Eloqua Supported
HubSoft Supported
Salesforce Supported
Claim AccountBase and update features and information
Claim AccountBase and update features and information
Claim MRP Prelytix® and update features and information
Claim MRP Prelytix® and update features and information