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About

Extract the most the most relevant keywords for your apps and your competitors. Get worldwide search results for iOS, Google Play, macOS and Apple TV. Download CSV data, use the Report Generator or integrate the APPlyzer Restful API into your software tools, interfaces and dashboards. Realtime market data in your hands. Worldwide reviews and customer feedback from up to 155 app stores. Understand the audience with auto-translation from 100 languages. Stay informed about significant ranking changes with daily and hourly alerts through Email and Slack.

About

PressPlay is a fully autonomous platform that uses generative AI to create, test, and scale Google Play store experiments without manual effort. It is designed to replace traditional spreadsheet-driven ASO workflows by automatically generating hypotheses, creative assets, and copy based on app data and market trends. Once connected to the Google Play Console, the platform queues, launches, and monitors experiments around the clock under user-defined guardrails, enabling teams to run dozens of tests simultaneously. Its automation engine analyzes performance signals in real time, identifies winning patterns, scales successful variations, and terminates underperforming tests early to maintain efficiency. PressPlay also aggregates learnings across experiments, providing centralized insights, filtering by locale or asset type, and reducing reporting time from hours to minutes.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Web developers and marketing professionals

Audience

Mobile app publishers and growth teams that want to automate and scale app optimization experiments to increase installs

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Not Supported

Support

Phone Support Not Supported
24/7 Live Support Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

€10 per month
Free Version Supported
Free Trial Not Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Company Information

APPlyzer
Founded: 2009
Germany
www.applyzer.com

Company Information

PressPlay
United States
www.pressplay.run/

Alternatives

Alternatives

Categories

Categories

App Store Optimization (ASO) Features

A/B Testing Not Supported
App Store Localization Supported
Benchmarking Not Supported
Competitor Monitoring Supported
Keyword Research Tools Supported
Rank Tracking Supported
Reporting / Analytics Supported
Reviews Management Supported
Sentiment Analysis Not Supported

Integrations

Google Play Supported
App Store Supported
Apple tvOS Supported
Slack Supported
macOS Big Sur Supported

Integrations

Google Play Supported
App Store Not Supported
Apple tvOS Not Supported
Slack Not Supported
macOS Big Sur Not Supported
Claim APPlyzer and update features and information
Claim APPlyzer and update features and information
Claim PressPlay and update features and information
Claim PressPlay and update features and information