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About

ADARA Cortex is the next evolution of our data products and services. It delivers traveler intelligence for activating hyper-personalization across all your digital marketing channels. ADARA Cortex leverages real-time travel intent and buyer purchase preference insights from over 850M active traveler profiles within ADARA’s Data Co-op, and is based on activities happening outside your brand. It empowers digital marketing and accelerates ROI across all your preferred consumer engagement platforms, including programmatic, search, social, TV, email and websites. A major airline uses ADARA data to optimize bid efficiency for paid Google Search. Their campaigns for unbranded keywords decreased the cost-per-acquisition by 29% and increased the click-through-rate by 95%. Data sets within ADARA Cortex are curated for your needs with the Cortex Catalog. It’s an easy-to-use self-service platform to explore, evaluate and activate your preferred data sets.

About

Know what works before you spend with AI-driven creative optimization. Facebook revenue jumped by 22% this year. It’s becoming harder for advertisers to ‘cut through’, with cost-per-clicks increasing, and click-through-rates decreasing. Up until now, marketers have had to rely on guesswork or gut instinct to gain insights on their creative. Specifically - what elements work, and what don’t. Creative optimisation can increase CTR by 3x, which can decrease cost per lead by 40%. Datasine uses Computer Vision and Natural Language Processing to break down image assets and ad copy into quantifiable data to help identify the highest performing variables in your ads. We combine creative data with your contextual campaign information, such as offers and audience and placement settings, with historical results data, to build an AI powered database of why and how your ads produce results. Our platform helps you create better-performing ads, and manage more effective campaigns.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Travel companies that want real-time traveler intelligence to boos their digital marketing performance

Audience

Marketing teams and companies looking for a software solution to identify the highest performing variables in their ads

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Not Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Not Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Supported

Company Information

ADARA
Founded: 2005
United States
adara.com/cortex/

Company Information

DataSine
Founded: 2015
United Kingdom
datasine.com

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Categories

Personalization Supported

Categories

Integrations

AWS Marketplace Supported
Facebook Ads Not Supported
Hedgehog Supported
Meta Ads Not Supported

Integrations

AWS Marketplace Not Supported
Facebook Ads Supported
Hedgehog Not Supported
Meta Ads Supported
Claim ADARA Cortex and update features and information
Claim ADARA Cortex and update features and information
Claim DataSine and update features and information
Claim DataSine and update features and information