ADARA CortexADARA
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About
ADARA Cortex is the next evolution of our data products and services. It delivers traveler intelligence for activating hyper-personalization across all your digital marketing channels. ADARA Cortex leverages real-time travel intent and buyer purchase preference insights from over 850M active traveler profiles within ADARA’s Data Co-op, and is based on activities happening outside your brand. It empowers digital marketing and accelerates ROI across all your preferred consumer engagement platforms, including programmatic, search, social, TV, email and websites. A major airline uses ADARA data to optimize bid efficiency for paid Google Search. Their campaigns for unbranded keywords decreased the cost-per-acquisition by 29% and increased the click-through-rate by 95%. Data sets within ADARA Cortex are curated for your needs with the Cortex Catalog. It’s an easy-to-use self-service platform to explore, evaluate and activate your preferred data sets.
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About
Know what works before you spend with AI-driven creative optimization. Facebook revenue jumped by 22% this year. It’s becoming harder for advertisers to ‘cut through’, with cost-per-clicks increasing, and click-through-rates decreasing. Up until now, marketers have had to rely on guesswork or gut instinct to gain insights on their creative. Specifically - what elements work, and what don’t. Creative optimisation can increase CTR by 3x, which can decrease cost per lead by 40%. Datasine uses Computer Vision and Natural Language Processing to break down image assets and ad copy into quantifiable data to help identify the highest performing variables in your ads. We combine creative data with your contextual campaign information, such as offers and audience and placement settings, with historical results data, to build an AI powered database of why and how your ads produce results. Our platform helps you create better-performing ads, and manage more effective campaigns.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
|
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Audience
Travel companies that want real-time traveler intelligence to boos their digital marketing performance
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Audience
Marketing teams and companies looking for a software solution to identify the highest performing variables in their ads
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationADARA
Founded: 2005
United States
adara.com/cortex/
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Company InformationDataSine
Founded: 2015
United Kingdom
datasine.com
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