4Cite vs. Identity Matrix Comparison Chart

Correctly identifying website visitors is fundamental to people-based marketing. Once identified, data about each individual’s interests and preferences can be captured and transformed into consumer insights. These insights then enable the kinds of personalized interactions that lead to stellar ROI and thriving customer relationships. 4Cite is the industry leader in linking website visits to people, enabling the capture of more person-based data. And unlike other solutions, 4Cite’s data capture layer is completely configured and managed by 4Cite – making it easy to get started and use our programs without maintenance. Our tagging system, OneTag, enables deep and wide data capture of all website activity and email engagement signals with no client configuration. Our data capture also extends to supporting data elements such as email status, product catalog data, and transactional signals.