Best Automotive Digital Retailing Platforms
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Compare the Top Automotive Digital Retailing Platforms as of September 2024
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What are Automotive Digital Retailing Platforms?
Automotive digital retailing platforms are online platforms that enable auto dealers to sell cars online. Automotive digital retailing software is used by auto dealers that want to expand their business by replicating the in-person experience of buying a car, but online, including vehicle research, showrooms, loan applications, and more. Compare and read user reviews of the best Automotive Digital Retailing platforms currently available using the table below. This list is updated regularly.
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1
Epicor Vision
Epicor
Epicor® Vision® is a leading distribution ERP solution specially built for aftermarket parts distributors that connects your people and systems to fuel faster, more profitable growth. Epicor Vision enables your business to deliver superior customer service, whether it’s a single-location shop, a national service chain, or a large corporate or government account. Leverage extensive back-office automation, data-driven inventory planning, and advanced pricing strategies. Get ahead of competitors by automating processes such as transmission and receipt of POs, ASNs, e-invoices, and other documents. Conduct seamless peer-to-peer transactions and streamline special orders. Epicor Vision can help you optimize purchasing and inventory control to eliminate underperforming stock. Utilize leading-edge Epicor parts demand intelligence to fine-tune inventories at every location. Streamline purchasing and A/P operations with the Vision solution’s comprehensive three-way match feature. -
2
CDK Global
CDK Global
The CDK Dealership Xperience is a cloud-first, secure software as a service (SaaS) platform that enables CDK to deliver what really matters to our dealers more rapidly while laying the groundwork for powerful long-term solutions. This new category of software is unmatched by our competition and is one that only CDK can deliver. Bolt-on solutions are hurting dealers due to rising costs, broken workflows and dealership turnover. Our open and integrated platform transforms how dealers sell and service cars and operate their businesses simply in a modern and digital world. The CDK Dealership Xperience also expands dealers’ business potential through an offering of advanced solution suites designed to integrate seamlessly with our Foundations Suite to accelerate performance. These suites within the Dealership Xperience are the Foundations Suite, Fixed Operations Suite, Modern Retail Suite, and Intelligence Suite. -
3
ZeroLight
ZeroLight
Create unified projects for the entire customer journey. We offer product configuration and content-production solutions that enhance every stage of the car-buying journey. These solutions deliver competitive advantages for clients by maximizing speed to market, driving higher specification sales, and lowering content-production costs. Our expertise in real-time 3D visualization, cloud computing and data insights make us the partner of choice for many of the world’s leading automotive brands. We offer fantastic benefits with a friendly working environment that values quality, collaboration, focus and innovation in everything that we do. If you’re looking for a new challenge and would like to join us in our journey, find out more. Flexible dealer installations to engage and upsell in-store. Cloud-based online configuration to increase engagement and value. Cloud-based online configuration to increase engagement and value. -
4
Web Shop Manager
Web Shop Manager
We provide expert strategy, design and support on our industry leading automotive eCommerce platform. We have access to product data for over a thousand brands so you never have to worry about updates, complicated patches or third-party headaches. Our award-winning creative team will build a visually stunning, high-performance store that demonstrates the value and commitment your brand deserves. Like a wing-man or a body guard, we’re there when you need us. At any time, you can speak to a dedicated eCommerce professional for guidance and support. Our team has 100,000+ hours of on-site experience in the day-to-day operations of successful eCommerce companies just like yours. We strive to provide you with a lifelong, successful eCommerce partnership, not just a website.Starting Price: $549.00/month -
5
mScanAPI®
Market Scan Information Systems
Market Scan's customizable mScanAPI® enables the retailer to accommodate consumers in the manner they expect by providing them exact, consistent and all-inclusive, transactable payment quotes – everywhere and every time. Technology firms, digital retailers, retailers, and ad-tech firms are now empowered to offer consumers all-inclusive lease and/or finance payment scenarios electronically, consistently –across all channels, and in person. In a nutshell, mScanAPI® provides the retailer with all data needed to calculate precise, customizable, and fully fundable VIN-specific payments in one API call. Our proprietary, cloud-based calculation technology, and our database within our Automotive Payments as a Service™ platform power mScanAPI®. Market Scan's database aggregates and houses all published lender programs, OEM rebates & incentives, including every rule, parameter, policy, and factor that can influence an automotive sale or lease transaction. -
6
Vehiso
Vehiso
Vehiso is a car, bike and van dealership website and DMS (Dealer Management System) platform that enables dealers to instantly create their website. With 70+ customization options, our customers can be sure their Vehiso website can be customized to match suit their needs and match their brand identity. Vehiso enables dealers to capture enquiries, manage orders and paperwork, take online payments (deposit and balance payments) through integrations such as Stripe, PayPal, SumUp and more. For dealers that offer vehicle finance, our system makes it easy to facilitate finance enquiries with integrations to Codeweavers and iVendi. Our system also integrates with leading 3rd party advertising sites such as AutoTrader and CarGurus to give our dealers maximum exposure for their stock.Starting Price: £29/month -
7
Gubagoo
Gubagoo
The conversational commerce platform designed for auto dealers. Offer a complete car buying experience from your website and Facebook. Your customers can browse your inventory and ask questions anytime through live chat, texts and messenger. Work together to increase customer satisfaction. Watch live conversations and jump in to make a personal connection with your customers. Highlight your best offers and display them based on unique visitor behavior to create a personalized experience for your customers. Get high quality bottom of funnel leads that are ready to convert into sales. Turn us on and watch the leads pour into your CRM. Make it easy and enjoyable for customers to communicate with your dealership. Our omnichannel chat platform will enable you to boost engagement and convert more deals. -
8
Tagrail
DealerTag
Use Tagrail’s next-gen digital retailing platform to showcase your inventory, customize vehicle display, enable shop by payments, interact with shoppers in real time, build a deal and much more. Enable your sales team to efficiently and easily turn prospective leads into customers with the help of tools in Tagrail’s in-store sales platform. Enable seamless experience for shoppers with on demand needs assessment, vehicle walk arounds and, selection, compare payment options, trade in evaluation, credit qualification and much more. Tagrail’s online dealership portal provides everything you need for efficient management of deals and customers. Easily access all dealership data from the portal to make decisions on pricing, negotiation, credit evaluation, and finalizing the sale. -
9
Dealer eProcess
Dealer eProcess
As the increase in online shopping continues to grow, digital retailing is essential for both you and your customers. Our solution walks customers through each step of the process. It starts with a credit pre-approval that includes a soft pull, moves to a trade-in option with loan matching, and finishes with a finalized deal that includes choice of lender, warranty, accessories, and local taxes. This seamless experience has been carefully designed to maximize leads by allowing customers to shop at a pace they feel comfortable with from the comfort of their homes. Our Digital Retailing tool syncs up with all OEM feeds to make sure that your customers are always given the current rebates and incentives. Our user-friendly incentives page makes it easy for shoppers to choose the rebates they qualify for. -
10
GoGo Car
GoGo Car
The state-of-the-art solution to bring buyers and dealers to one place. Bring transparency to every transaction and a seamless customer journey. Intelligent self-service platform and experience the never-before online experience. Our AI-driven platform built for the future would transform the way your customers experience the car buying process. Our multi-varied platform enables you to sell your inventory 100% online and manage your sales process more efficiently and effectively. Offer your best price online upfront and build customer confidence with full transparency in pricing. Enable your customer to trade in their car with above market price from a real appraiser network. Our integrations help customers to find their credit score confidentially and submit a secure application with necessary documents completely online. Deliver cars to your customer's doorstep or schedule a pickup appointment. -
11
LivePerson Automotive
LivePerson
No car was ever sold or serviced without a conversation — and today’s shoppers and owners prefer messaging over all other forms of communication. LivePerson Automotive gives dealers powerful messaging tools to win more customers, deliver higher quality experiences, and increase customer loyalty. Car shoppers prefer to research and buy online, but filling out forms and finding specific info can be difficult. 74% of online buyers report they would be more likely to complete forms if they had live chat support with vehicle specs or financial details. Give consumers quick fingertip access to your team to guide them through the buying process with Conversational Car Buying™, the best live chat and messaging solution in the automotive industry. -
12
RouteOne
RouteOne
RouteOne's industry-leading software connects dealerships with finance sources and aftermarket providers to sell vehicles faster and more efficiently. RouteOne's flexible and secure platform enables our dealers to engineer the robust, high-value, and modern F&I experience that today's consumers prefer. RouteOne dealers can experience simplified software that executes the credit process for you. Use our tools and solutions engineered to work as a connection hub to financial partners to get the credit approvals you need, so you can spend more time selling. Grow aftermarket sales and elevate customer experiences the way you want to with RouteOne Menu Powered by MaximTrak. Experience the benefits of interactive menu software that integrates seamlessly with your unique F&I process, whether it’s in-store or online. Dealer can get contracts completed correctly the first time and receive funding faster with RouteOne eContracting. -
13
Dealer.com
Cox Automotive
Grow revenue and relationships with insights and strategy powered exclusively by Dealer.com and Cox Automotive. Deliver the right message to the right consumers at the right time and come out ahead of the competition. Your leads are only as good as the website that produces them. Create the personalized experience your customers crave and drive more conversions. Connect with in-market shoppers everywhere through hyper-personalized sales and service experiences, and improve customer satisfaction and engagement. Reduce bounce rate and increase profitability. Drive more qualified, higher converting car sales leads by connecting with consumers as they begin the car buying process. With Accelerate My Deal, deals can start right from your Digital Storefront – and your Autotrader listings, or from Kelley Blue Book – as you give consumers the flexibility and convenience to choose their preferred path-to-purchase, to self-educate, and initiate the car buying process. -
14
Auto/Mate
Auto/Mate
The fusion of Auto/Mate and DealerSocket gives dealers the ultimate platform fueled by innovation and award-winning customer service. We help dealers reach the pinnacle of success by putting their needs first and delivering products that boost profits and create a strong customer experience. From CRM to inventory management to digital retailing to websites, your dealership’s potential is endless. You don’t have to imagine a DMS that is on your side, provides award-winning support and develops top-tier software. Auto/Mate has been doing DMS the right way for more than 40 years and can handle your dealership’s needs. We help the biggest names in the industry and dealer groups large and small. -
15
Online Shopper
Dealer Inspire
After years of innovating in the digital retailing space we’ve learned how to help hundreds of different dealers provide the experience that consumers love. That’s why we’ve engineered not one but two digital retailing products to give every dealer a flexible solution that works for their specific sales process. The next-gen digital retailing solution that lets shoppers customize and compare payments across multiple vehicles to make real buying decisions with your inventory. The automatic digital retailing solution that maximizes the quantity and quality of your website leads at full throttle without any new tools, training, or processes needed. By syncing up with the local banks of your choice, online shoppers can customize their personalized deals based on the real rates you are able to offer — ensuring that the payment they’re excited about online is the same one they’ll sign for. -
16
Prodigy
Prodigy
Supercharge your sales process. Reduce time per sale while driving higher CSI and gross margins with a true end-to-end digital sales platform. Transform your existing website into a rich e-commerce platform that automatically converts online browsers into buyers 24/7. Deliver a seamless transition from online to in-store with our iPad based digital sales platform. Rich reporting and management tools let you track success every step of the way. Prodigy works with your existing software and sales process, so your team can embrace digital retail without extensive re-training or switching software costs. Seamless integrations mean our average dealer sells over 30 cars with Prodigy in their first week alone. Prodigy lets you deliver a modern, streamlined, experience to every customer. With our true end-to-end sales platform it does not matter if your customers are at home, on their phone, or right in your showroom; Prodigy syncs their deal progress automatically. -
17
AutoFi
AutoFi
A tool on your website moving leads down the funnel. Drive the consumer further down the road to the sale. AutoFi is designed from the ground up specifically for automotive dealers. Build your entire business on the platform, or incorporate our sales and finance tools into your existing system. Get tools that work with how you manage your business. Thousands of dealers trust AutoFi to power all their operations, from online showrooms to remote sales to F&I. And with AutoFi’s white-glove implementation service and ongoing technical support, every detail is managed to your specifications. Offer customers a new pathway to engage on your website. Guide customers down the funnel and help in their “moment of need”. Provide sales assistance 24/7, with the flexibility to take over customer conversations in real-time. Streamline and standardize the dashboard for all sales intelligence. Create a single system of record for all leads and prospects. -
18
PrecisePrice
DealerSocket
Welcome to the new age of automotive digital retailing! As more customers are looking to start the car-buying process online, PrecisePrice can convert those clicks into store visits (bricks). PrecisePrice is the industry’s only digital retail solution that can integrate DealerSocket Desking and push deals to your DMS. A simple interface allows online shoppers to configure the right payment on the right vehicle and easily transfer their deal to the showroom. Easily transition online PrecisePrice shoppers to the showroom using personalized shortcodes. Provide transparency and accuracy in the deal-building process with VIN-specific F&I menus, powered by F&I Express. Automatically sync PrecisePrice deals with Desking so that customers never have to provide their information more than once. PrecisePrice integrates directly with DealerSocket’s Desking so that shoppers get the exact same price whether they’re at home or your dealership. -
19
PureCars
PureCars
PureCars advertising helps you attract the most valuable customers, capture market share, and grow your business. Attract quality traffic to your website with market-leading digital advertising. Convert high-quality leads through digital merchandising. Analyze results and apply learnings to optimize advertising efficiency and grow market share. Only PureCars provides integrated digital advertising across media channels, plus lead generation tools, GA360, business intelligence, and more, for a flat fee. With built-in media optimization and premier access to new media channels, dealers will be empowered to allocate budgets toward lowering cost/sale or cost/RO. Simply put PureCars checks more boxes, giving dealers a competitive edge for an incredible value. Only PureCars allows you to benchmark your dealership performance against your peers. You’ll unlock visibility into peer performance on ad spend, conversion rate, market share, and more. -
20
TradePending
TradePending
Used by thousands of auto dealers, SNAP powers inventory sourcing leads, SNAP Offer provides accurate trade-in offers, AutoAPR delivers payment leads, while Superlatives boosts online inventory merchandising. Brilliant in its simplicity, SNAP easily embeds throughout your website to power trade-in valuations. Consumers get lightning-fast market data to value their trade-in, whether on desktop or mobile. Your dealership gets more leads and sources more inventory than ever before, powered by the industry’s most sophisticated valuation methodology. SNAP will quickly become the #1 or #2 highest ROI solution in your digital marketing plan. AutoAPR was created to work hand in hand with your F&I office, not replace it. By delivering a user-friendly experience and transparency of information, we engage more of your existing website traffic and convert them into qualified leads. Then, we let you reach out and close the deal your way, online or in the showroom. -
21
SALESiQ
FRIKINtech
Captivate customers with real payments they will believe. People are compelled to click on honest ads. When they do they’ll see the actual offer on that car. Inject accurate payments on every car you stock with incentives applied correctly so the desk can repeat that payment when the customer walks in. Automate lead response for consistent customer engagement. Then capture their buying motivations to confidently call for the appointment. When you present the same payment on your first pass that they saw in your digital marketing, on your website, and in your emails they don’t negotiate as hard or at all. Automate mining into your service drive. Get your customers to raise their hands instead of sending your people after them. Acquire more trades while supply is short. -
22
Upstart Auto Retail
Upstart
A complete digital retail platform, completely within your control. Upstart Auto Retail combines online and in-store digital retail capabilities with financing and manager tools to help you create an omnichannel car buying experience. Give car buyers an easy way to shop online, while creating a connected in-store experience that allows you to remain in control of the process. Meet car buyers across every touch point and on any device. Create a consistent digital retail experience that gives car buyers the ability to build their deal online and seamlessly pick up where they left off in your showroom. Deliver full transparency by staying with car buyers throughout the entire experience, all while boosting CSI scores and ratings. Manage deals including terms, APRs, discounts, and down payments in real-time. Help car buyers along the way from adding F&I products and protection plans to providing the right loan offers. Improve customer satisfaction and increase PVR for your sales team. -
23
mDesking 360
Market Scan
At the heart of mDesking 360 is mDesking, the industry’s superior sales management, and desking solution. mDesking mines, analyzes and manages the billions of combinations and iterations of lender and OEM programs available in the marketplace and identifies truly superior, scientifically perfect solutions for dealers and customers. mDesking 360 combines our core data and calculation technology competencies, leveraging the power of mDrive; the result is the most powerful and advanced digital retailing/desking solution in the market, bar none. The feature functionality modules within mDesking 360 is where the magic happens; the combined power of these modules is what makes mDesking 360 a benchmark desking solution in the industry. mDesking is the only desking solution that mines, tracks and analyzes billions of combinations and iterations of lease and finance lender programs available in the marketplace. -
24
Modal
Modal
Whether on or off the showroom floor, Modal’s ecommerce platform can help you sell more cars in less time — and, with happier customers. The end-to-end digital transaction you need to increase sales — right from your own dealership website. With real-time finance decisioning, payment calculation, F&I products, accessories, verified trades, document upload, plus integration with hundreds of lenders, including captives. Offer customers home-delivery or in-store pickup — making it even more convenient to buy from you, and not your competitors. Real-time approved offers from hundreds of lenders, plus incentives and programs applied dynamically to each customer, vehicle, and deal structure. Modal Checkout transacts inside your own webpages, building buyer trust and increasing conversions. Shoppers can save their progress, continue where they left off, or visit the showroom to complete their purchase in person. -
25
CarNow
CarNow
It all begins with a conversation. Keep your leads captivated and live on your website with intuitive prompts and engaging calls to action. Digital retailing from end-to-end. Give consumers a true digital to in-store car buying experience while maintaining a seamless dealership selling process. Simply put, CarNow is a truly open platform. With more than 100 current integrations available and more added all the time, we guarantee that the tools you love will be even more valuable on the CarNow platform. Our best-in-class teams deliver an in-store onboarding process, leveraging industry-proven best practices to drive maximum results. Ongoing monthly trainings ensure you get the most out of your investment in the platform. Our robust video messaging tool is available across the platform in both desktop and mobile applications and is customizable by department, hours of operations, and product type. Utilize custom SMS notifications as part of your custom video -
26
Darwin Automotive
Darwin Automotive
Today’s customer craves convenience and will spend more money with the businesses that allow them to transact in the way they want to transact. Digital Retailing is still just retailing, and your online customer is still just a customer. With Darwin’s Digital Retailing you are allowing your customer the option to handle more of the process on-line, putting them in the driver’s seat. The majority of vehicle buyers are still payment shoppers yet most digital retailing tools don't allow a customer to shop by payment - Ours does! Our soft-pull solution through 700 credit places soft inquiry on the consumers file, that does not require a consumer's SSN or DOB. Dealers receive live FICO, available revolving credit, recent inquiries + more! We accurately match payments to any DMS in all 50 states. No more having to explain to your customers why their payment isn't the same as what they saw online. -
27
Dealer Inspire
Dealer Inspire
Built for the innovative dealer and the modern, mobile consumer, the Dealer Inspire Website Platform makes a big first impression, sells at lightning speed, and proves ROI every day with advanced analytics and best-in-class service. Our designers use years of event-based user behavior data to create clean, modern interfaces that drive shoppers to take action, and the job doesn’t end there. Our team continually tests, optimizes, and updates your website to future-proof and grow your business in an ongoing partnership. At both the user-experience and engineering level, our websites are defined by speed. Our Lightning Inventory™ drives shoppers towards buying decisions in milliseconds by delivering instant, relevant results with each letter typed or word spoken through voice search. We are always innovating our platform to solve our dealers’ challenges, and in today’s inventory shortage that means acquiring more vehicles and converting more shoppers who can’t find one in stock. -
28
digitalmotors
Digital Motors
See how your company can leverage Digital Motors’ robust, and end-to-end platform to exceed customer expectations and enhance your sales process. Get a fully customized and branded online store in 24 hours or less that fully integrates with your existing system landscape and traditional buying processes. Customers can complete the entire car purchase online or seamlessly transition into the dealership at any stage of the buying process. Improve your CSI scores, get higher quality leads, shorten closing times while increasing your closing rates. Provide your customers with a sophisticated digital marketplace to shop across all dealerships. Customers can filter by location, model, and specifications to complete the purchase process and transaction in your online store or transition at any stage of the customer journey to a seamless fulfillment at the preferred dealership. Generate higher quality leads for your dealerships and increase CSI scores. -
29
DriveCentric
DriveCentric
Selling is a lot of work. Software designed years ago was built on the idea that more information made you a better salesperson. That’s simply not true! Your sales team can save time by removing distracting data, focusing only on essential details to manage deal flow. DriveCentric Desking gets its most significant upgrade ever, making even the smallest details seem epic. Using multiple tools and fragmented payment data is a challenge. DriveCentric combines the power of desking, showroom, and retailing workflows into one integrated solution to create remarkable customer experiences. With a 360-view of every customer, you can quickly find sales opportunities with the highest likelihood of buying . So spend less time building lists and more time finding opportunities that convert! Prospects waiting in your customer database have never been so easy to find - see how our customer segmentation tool can make a real impact on your bottom line. -
30
Intice
intice
Move beyond the simple lead forms of the past and provide your customers rich modern engagements on your dealership website. From scheduling a test drive at home, at work or at the dealership – to allowing a customer to get pre-qualified and receive their FICO® Score right on your website. Providing your customers the ability to receive a real offer for their vehicle in real time or completing every step to purchase a vehicle online with advanced Digital Retailing Technology. Most of your customers are visiting your dealership website from a mobile device. The entire suite of engagement solutions in the iSuite of Technology is built for mobile first. Every experience keeps the customer on your domain, fully tracked by Google Analytics and provides a Rich Modern Experience right on your dealership website. Fully customized and themed for your OEM Branding.
Guide to Automotive Digital Retailing Platforms
Automotive digital retailing platforms are online tools that offer customers the ability to research and shop for vehicles from the comfort of their homes or offices. These platforms provide users with a convenient way to easily compare different models, pricing, features, and more.
The process of shopping for a vehicle through an automotive digital retailing platform usually begins with research. Customers can quickly search and compare models, features, prices, financing options, and more. Many platforms also allow customers to narrow their searches by brand or style, making it easy to find exactly what they’re looking for.
Once customers have narrowed down their choices and identified the perfect car for them, they can begin the purchase process through the digital platform. They can review various payment options including cash or financing as well as view quotes on available dealer incentives or additional warranty programs that may be available. Once all details have been finalized on the platform, customers can complete their purchases without having to visit dealerships in person.
In addition to offering convenience and transparency when it comes to researching and purchasing cars online, many automotive digital retailing platforms include other helpful services such as delivery options for new vehicles or servicing reminders for existing vehicles. This is especially useful during times when many physical dealerships are closed due to pandemics or natural disasters since customers are still able to get help with their vehicle-related needs no matter where they are located.
The use of automotive digital retailing platforms is becoming increasingly popular among consumers due its convenience and ease of use compared to visiting a dealership in person. Not only does it provide customers with freedom while choosing their perfect ride but also enables them make informed decisions when it comes time to buy without having any sales pressure from dealership employees present which is often what stops people from buying cars altogether.
Features of Automotive Digital Retailing Platforms
- Online Shopping: Automotive digital retailing platforms provide consumers with the ability to shop online, allowing them to choose from a variety of vehicles, customize their vehicle by selecting different trim levels, colors and options, and even purchase tires and service packages. Consumers can also request appointment times for test drives and find certified pre-owned vehicles.
- Finance Tools: These platforms provide finance tools that allow users to estimate monthly payments on a particular car and apply for financing online. They also provide payment calculators that help customers determine what they can afford based on their current financial situation.
- Trade-in Valuation: Many automotive digital retailing platforms include trade-in valuation tools that allow users to obtain an easy and accurate estimate of the value of their current vehicle if they decide to trade it in for another one.
- Vehicle Comparison: With these platforms, users can compare cars side-by-side in order to make informed decisions about which model is best for them. They can view features such as safety ratings, interior features, exterior dimensions, fuel economy ratings and more.
- Reviews & Ratings: Automotive digital retailing platforms provide access to reviews from other customers who have purchased or leased similar vehicles in order to give buyers a better idea of how the car performs in real life settings. Additionally, many of these platforms include ratings given by third party organizations such as JDPowers so users can get an unbiased opinion on the vehicle they are considering purchasing.
What Types of Automotive Digital Retailing Platforms Are There?
- Online Shopping Platforms: These platforms allow customers to purchase vehicles online and have them delivered directly to their home or a preferred dealership. Customers can search for vehicles, compare prices, financing options, and view images of the car all from the comfort of their own home.
- Mobile Retail Platforms: Automotive mobile retail platforms allow customers to complete transactions on their smartphones or tablets. It allows customers to browse cars, request quotes, apply for financing, and even schedule test drives right from their device.
- Social Media Platforms: Companies are now using social media outlets such as Facebook and Instagram to promote car sales. Car dealers can post pictures of vehicles they have in stock and provide links that lead customers back to their website or an online store.
- Video Chat Platforms: Video chat platforms are becoming increasingly popular as more dealerships embrace technology. They allow customers to communicate with sales staff via video call which removes the need for physical meet-ups at the dealership.
- Virtual Reality Platforms: Virtual reality (VR) is being used by some automotive companies to provide a fully immersive experience for customers interested in buying a car. VR technology allows users to walk around a virtual showroom, customize features on a car model, and take test drives - all from their own home!
Automotive Digital Retailing Platforms Trends
- Online Sales Platforms: Automotive digital retailing platforms are increasingly using online sales platforms, such as websites and mobile applications, to make the car-buying process more convenient and efficient. These platforms allow customers to browse and manage inventory, compare vehicles, obtain financing, and even complete a purchase without ever stepping foot inside a dealership.
- Personalized Shopping Experiences: Automotive digital retailing platforms are leveraging data-driven insights to create more personalized shopping experiences for customers. By utilizing customer data and preferences, dealerships can offer customized vehicle recommendations, streamlined financing options, and targeted promotions that cater to the individual customer's needs.
- Remote Services: Automotive digital retailing platforms are enabling customers to receive services remotely. This includes offering virtual test drives, remote trade-ins, online finance and lease applications, and delivery of vehicles directly to the customer's home or office.
- Automation: Automotive digital retailing platforms are focusing on automation to streamline processes and enhance customer service. Dealerships are using automated systems to answer customer inquiries quickly and efficiently, as well as to provide targeted offers based on customer preferences.
- Enhanced Security: Automotive digital retailing platforms are incorporating enhanced security measures such as biometric authentication and secure payment processing to protect customer information. These measures help ensure that customer data is kept secure throughout the entire car-buying process.
Automotive Digital Retailing Platforms Benefits
- Increased Convenience: Automotive digital retailing platforms provide a convenient means of shopping for cars that allows users to research, choose, configure, and finance a vehicle without ever having to step into a dealership. This can be done from the comfort of home or on the go through the use of connecting mobile apps.
- Abundance of Resources: Automotive digital retailing platforms make it easier for car shoppers to access an abundance of information about various makes and models. They also provide an array of tools that can help consumers compare specs and features in order to narrow down their search criteria.
- Competitive Pricing: These types of digital platforms enable users to comparison shop more effectively with access to competitive pricing from multiple dealerships. This gives them power when negotiating with dealers for better deals on their dream car.
- Transparency: Automotive digital retailing platforms allow buyers to be more informed by clearly displaying relevant details such as cost breakdowns, warranties and coverage options, trade-in values, financing terms, etc., so they have better clarity when making decisions.
- Streamlined Processes: With these kinds of online platforms, car shoppers can avoid many long waits associated with paperwork processing at traditional dealer locations because they’re able to upload documents and complete forms electronically in just a few clicks instead.
How to Choose the Right Automotive Digital Retailing Platform
Choosing the right automotive digital retailing platform is essential for a successful online car shopping experience. There are a few key factors to consider when selecting the best platform for your business:
- Automation Capabilities: A good automotive digital retailing platform should offer an array of automated features and services, such as lead generation, customer onboarding, paperwork processing, and payment processing. Automated features can help streamline the entire purchase process and increase efficiency.
- Integrations: Look for an automotive digital retailing platform that integrates with other software solutions you might already be using in your business such as CRMs or inventory management systems. This will help ensure that all of your data is stored securely and accurately while also allowing you to take advantage of existing processes.
- Security: Security should be a top priority when selecting a digital retailing platform so make sure whatever option you choose has robust security measures in place to protect customer data and transactions.
- Customizability: The ability to customize the user experience on the automotive digital retailing platform is important for providing customers with an optimal purchase journey from start to finish. Look for platforms that offer options such as customizable templates, progress bars, and other features that can be tailored to suit your specific needs.
- Support & Training Resources: No matter how great the automotive digital retailing platform may be, if it’s difficult or impossible to use or its support team doesn’t offer adequate resources it won’t do any good for your business in the long run. Be sure to check out what kind of online training resources are available with each option before making a decision so you know exactly how it works before investing in it.
Compare automotive digital retailing platforms according to cost, capabilities, integrations, user feedback, and more using the resources available on this page.
Who Uses Automotive Digital Retailing Platforms?
- Consumers: Those who use automotive digital retailing platforms to research vehicles, compare prices, and purchase cars online.
- Dealers: Automotive dealership owners or representatives who use automotive digital retailing platforms to list their inventory and communicate with consumers.
- OEMs (Original Equipment Manufacturers): Companies that design, manufacture, market, and sell automobiles through dealerships and other outlets in a given country. They often use automotive digital retailing platforms to manage the selling process and optimize sales opportunities.
- Technology Providers: Companies that provide the underlying software infrastructure for automotive digital retailing platforms (e.g., payment processors).
- Financing/Leasing Companies: Financial institutions such as banks or credit unions that offer financing options for automobile purchases on some automotive digital retailing platforms.
- Insurance Companies: Organizations that offer insurance policies for vehicles purchased through these types of platforms.
Automotive Digital Retailing Platforms Pricing
The cost of automotive digital retailing platforms varies depending on the complexity of the platform, its features, and the provider. Generally speaking, basic automotive digital retailing platforms may start at around $10,000 a year and can increase to several thousand dollars per month for more advanced packages that offer more features such as customer tracking tools, automated pricing tools, customized marketing campaigns, inventory management solutions, etc.
To get an exact quote for a particular digital retailing platform would require talking with the provider directly since they will be able to assess your specific needs and provide accurate pricing details. It's important to keep in mind that apart from the initial cost of implementing such a platform there may also be additional fees related to obtaining access to third-party data sources or integrating other services into the platform.
Automotive Digital Retailing Platforms Integrations
Automotive digital retailing platforms can integrate with a variety of types of software, including specialized automotive-specific software, customer relationship management (CRM) solutions, online appointment scheduling systems, marketing automation tools, analytics platforms, payment processing solutions, and document solutions. Specialized automotive software may include inventory management systems that track purchase and sales transactions as well as parts orders. CRM solutions are designed to help dealers capture leads and manage customer relationships and eCommerce across multiple channels. Additionally, online appointment scheduling systems allow customers to quickly book service appointments via the dealership's website or mobile app. Automotive digital retailing platforms can also be integrated with marketing automation tools to streamline campaigns and monitor results. Analytics platforms offer insights into customer behavior and engagement levels so that dealerships can identify areas of improvement in their processes. Payment processing solutions facilitate the quick completion of transactions while document solutions enable the secure storage and retrieval of important records like contracts and receipts.