Best Free App Store Optimization (ASO) Tools

ASOMobile is a comprehensive ASO analytics tool for developers, marketers, and ASO specialists. The platform is recognized as leader summer 2023 on G2. ASOMobile helps easily improve app’s visibility and find unique keywords. You can track your app ranking, and monitor competitors to build better strategies. Using this platform, you can also explore the mobile app market to find the most profitable niche if you haven’t found it yet. Reviews are also one of the most important tools to be on track and keep users satisfied, so with ASOMobile you will be able to respond to reviews quickly and analyze app ratings. Furthermore, this platform offers a bunch of free tools and a 3-day free trial.

Checkaso is an analytical platform that rates your ASO performance and gives you custom tips on how to improve it. It’s created by ASO specialists and fits users of any experience from beginners to enthusiasts with a lot of optimized apps behind. The platform algorithms provide highly accurate data on keywords impressions and search volume, live search results, ranking history, competitor analysis for the App Store & Google Play, and more.

Whether you’re starting out with App Store Marketing (ASO & ASA) or you are an advanced app marketer, you’re definitely looking for the right way to get your apps the growth you need. With App Radar's app growth platform, you can: - Analyze how your app is discovered. - Optimize for the best keywords with AI. - Directly update your store listing from App Radar. - Conduct app competitor analysis. - Get AI Review Summaries of any app - Save up to 90% of the time needed for ASO. - Get our experts to take care of ASO & ASA and lower your workload. - Ensure performance with individual strategies. - Bring our know-how in-house. Grow your apps & games with our smart and simple app growth! Get actionable intelligence to optimize your ROI and roadmap. Turn your idea into a success story with App Radar's support!

Apple Ads Partner | Growth partner of apps building app store marketing with AI, automation and expertise Founded in 2013 in San Francisco, MobileAction is a pioneer in app analytics and the growth partner of apps and games, focused on organic and paid user acquisition. App marketers use it to rank in the top charts on the App Store and the Google Play Store and scale growth across channels. An official Apple Ads Partner since 2020 and part of InMobi Advertising since 2026, MobileAction offers automation, optimization, research, and monitoring that simplify campaign management and surface high-impact opportunities. With data on 140M+ ad creatives, 6M+ keywords, 5M+ apps, 100K+ publishers, and 700K+ advertisers, MobileAction gives marketers the intelligence to improve app store marketing performance. Trusted by Meta, Google, Starbucks, Zalando, Spotify, Crypto.com, Grammarly and Square, it delivers the visibility and control required for global app growth.

SearchMan’s App Store API is designed so that you can query the iOS App Store and Google Play in any way you want. You can fetch category rankings for all categories, search rankings for any keyword and find app metadata for all apps in the store. SearchMan’s App Store API is organized around REST. JSON will be returned in all responses from the API, including errors (though if you use API bindings, we will convert the response to the appropriate language-specific object). You authenticate to the SearchMan API by providing one of your API keys as a GET parameter in the request. Your API keys carry many privileges, so be sure to keep them secret! Each API request consumes “credits”. You can see how many credits each API requires here. Most of our API requires 1 credit per API request. We provide 2 patterns of appObject based on the need. appObjectDetail contains all metadata for the app, while appObject contains less data.

Applyra is app store optimization software designed to boost app visibility on the Apple App Store and Google Play Store. It offers daily keyword ranking updates, historical trend analysis, and keyword discovery tools to identify high-potential search terms and improve discoverability. AI-powered recommendations provide actionable insights for optimizing listings and enhancing search rankings. Competitor analysis features allow performance tracking and strategy comparison, while global tracking supports all countries and languages with ranking alerts and daily updates. The platform includes CSV export, AI inspection, niche analysis tools, and API access. Apps connect via URL or name search, with historical data maintained for informed decisions. A permanent free plan and a single flat $9.99 per month tier cover unlimited keywords on both stores. An MCP server connects Applyra data to Claude, Cursor and other AI coding assistants.

Confidently navigate the entire app lifecycle with data.ai Intelligence. Discover what markets are experiencing the largest growth by analyzing app market trends based on downloads and revenue around the world. Sharpen your competitive knowledge by gaining a deep understanding of the app market landscape. Track competitive market share across downloads, revenue, usage, and engagement metrics. Identify emerging players and competitive threats. Recognize competitive threats proactively by analyzing performance trends across your category. Access estimates for millions of apps to discover which store, country, category or device is driving success. Understand engagement metrics including active users, market penetration, duration and frequency of use. Track and monitor competitor market share, growth trends, and rank trends over time.

The world’s leading AI-powered Review Management platform. Manage user reviews, analyze user sentiment, and improve your app’s visibility, all in one place. With AppFollow, you can make the most out of user feedback and ensure your app stays visible in the app stores, all the while climbing the rankings. The product suite includes: - One platform review management across all major app stores - Review management automation, tagging, and AI responses - Detailed analytics on user reviews, sentiment, app ranking, and competitors - Integrations with major services like Zendesk, Salesforce, Tableau, and many others - Expert consultation team ready to help with app growth, audits, and market strategy AppFollow is trusted by over 70,000 clients, including Hubspot, Robinhood, Lyft, Rakuten, Discord, Miro, Orange, Deezer, Sony, HBO, Disney, Playrix, Gett, Viber, and Wargaming.

Improve your ASO faster with hourly updates for any keyword in key markets across the globe. Analyze keywords to find new opportunities, and see the performance of your competitors. Keep track of downloads, revenue, and store performance for all of your apps in one place to see trends and make more informed decisions. Monitor keyword ranks and identify new keywords that will increase your views and get you more downloads with unparalleled insights. Outsmart the competition and build a better growth strategy by analyzing their download trends, revenue, organic keywords, installed SDKs, and more. Get the most complete view into your app downloads and revenue to easily identify and analyze important trends. Easily analyze revenue from app downloads and in-app purchases, subscriptions, and ads together to see the complete picture and benchmark growth. Analyze the competition by viewing highly accurate estimates of their downloads and revenue trends over time and by country.

Extract the most the most relevant keywords for your apps and your competitors. Get worldwide search results for iOS, Google Play, macOS and Apple TV. Download CSV data, use the Report Generator or integrate the APPlyzer Restful API into your software tools, interfaces and dashboards. Realtime market data in your hands. Worldwide reviews and customer feedback from up to 155 app stores. Understand the audience with auto-translation from 100 languages. Stay informed about significant ranking changes with daily and hourly alerts through Email and Slack.

One solution to grow your app business. Asodesk is an ecosystem for promoting mobile businesses. It includes tools and data for mobile marketing, working with product and app reviews, as well as training and agency services. Our products: 🚀 ASO tools. The complete set of tools for working with ASO. 🚀 Top charts & store analytics. The App Store and Google Play data research. 🚀 Analytics and replies to reviews. Professional tools for working with reviews. 🚀 StoreConsole. Application metadata management. 🚀 Competitive research. Tools for competitor application analysis. 🚀 App monitoring. Application position research. 🚀 App analytics. Analytics of application traffic sources. 🚀 Boost to the top. Incentivized installs from real users. 🚀 API. Build your own boards and get all the historical data through your interface. 🚀 Free tools. Find new keywords, analyze metrics, and get new insights for free.

AppVector is a comprehensive App Store Optimization (ASO) and mobile intelligence tool that helps users monitor app performance, track keyword rankings, and compare competitor apps in one place to improve visibility and downloads in app stores. It offers an extensive suite of ASO tools including keyword research and keyword opportunity discovery, competitor analysis, app info analysis that breaks down metadata, graphics, ratings, reviews, installs, and publisher details, and performance intelligence like download explorer and watchlists. Users can analyze complete app profiles, track historical data trends, uncover market gaps with app screener tools, and leverage rating and review insights to refine strategy. AppVector’s software combines real-time data with AI-driven insights to optimize metadata, visuals, and keyword strategies for better search positions and conversions, while its intuitive interface and robust database support detailed competitor keyword analysis & strategy.

GetAppNiche is a web-based app store intelligence platform for indie app founders, marketers and ASO teams. It indexes apps from the Apple App Store and Google Play, providing modeled estimates of revenue and downloads alongside ratings, reviews and growth signals. Users can explore and filter the catalog to research categories, assess app niches, compare competitors and identify potential market opportunities before building or marketing an app. The platform also includes ASO keyword research and rank tracking, app review monitoring, chart rankings, advertising and creator research, and a screenshot generator. Developers can use its REST API, CSV or JSON exports, and hosted Model Context Protocol (MCP) server to access app-market data from scripts and compatible AI tools. Revenue and download figures are estimates produced by GetAppNiche, not official figures published by Apple or Google.

ASOClimb is an app store optimization platform for indie app developers, mobile marketers, ASO specialists, and app studios. It researches keywords across the Apple App Store and Google Play, surfaces autocomplete ideas and top-ranking apps, and provides estimated traffic and difficulty scores. Users can track keyword rankings daily, review rank history, compare competitors and keyword gaps, check listing metadata against store rules, and draft optimized listings with an AI writer. Review monitoring and listing-change alerts help teams follow competitors. ASOClimb also supports niche analysis, top charts and new releases, and estimated app revenue and download ranges. An API and MCP server expose ASO data to developers, scripts, and AI agents. Its free plan includes one app and 25 keywords; Pro offers up to 50 apps and 1,500 tracked keywords.

Appalize is a web-based app store optimization (ASO) workspace for independent app developers, app studios, agencies, and mobile growth teams. It brings keyword research and rank tracking, competitor and market analysis, app metadata planning, localization, review management, analytics, and screenshot creation into one workflow. Teams can prepare localized store listings and creative assets, review app-store visibility across keywords and markets, organize release tasks, and manage connected-account work with App Store Connect. The platform also offers API access and an MCP server that connects compatible assistants and development tools to Appalize workflows. Its tools support planning, preparing, and reviewing app listing improvements for mobile apps; publishing actions require the appropriate connected account and permissions, and available features vary by plan.

ASOeShop is a platform that provides comprehensive App Store Optimization (ASO) services to help improve your app's visibility, rankings, and downloads in app stores like Google Play and Apple App Store. ASO involves optimizing your app’s title, keywords, description, and visuals to increase its discoverability in app stores. Our services aim to improve your app’s search ranking and drive more organic downloads.

AppSigma provides App Store intelligence tools for mobile developers. The platform helps teams improve app discoverability through keyword rank tracking, search visibility analytics, competitor intelligence, chart tracking, and AI-powered review analysis. AppSigma also provides an API platform that enables developers and AI agents to access structured App Store data including apps, reviews, rankings, charts, and metadata.

Applytics is a comprehensive ASO tool designed to help app developers and marketers improve their app's visibility and performance on app stores. With powerful features like keyword research and tracking, competitor analysis, and app store listing optimization, Applytics enables users to make data-driven decisions for enhanced discoverability and increased downloads.

AppDrift is an app store optimization workspace for iOS and Android developers and teams. Track keyword rankings by storefront, create editable App Store and Google Play screenshots from app captures, draft listing metadata with AI, and localize listings in more than 60 languages. Connected store accounts can submit supported metadata and screenshot updates after user review. Ari, the paid-plan ASO assistant, helps users interpret saved app evidence and navigate listing workflows. Free and paid plans are available; feature access and AI usage depend on plan limits and tokens.