Best Advertising Software for OpenX

Create highly customizable audiences inside of Pontiac Intelligence's console across device IDs (distinctive numbers associated with smartphones) You can input as many highly specific details as you like for your audience. Pontiac Intelligence offers over 350,000 audience segments that you can integrate into any of your campaigns. Associate a full spectrum of third-party audiences with any of your campaigns. Target audiences who have displayed through their web activity specific interests or lifestyles through using any of our thousands of available behavioral segments. Want people who have been looking for jobs in entertainment? People in the market for school supplies? People who make $50-75,000 a year? Perhaps people who use teeth-whitening strips? Check out these kinds of audiences, pre-packaged and immediately available for your campaigns. Target audiences who have displayed through their web activity specific interests or lifestyles.

Achieve all your branding and performance goals with the ASTRAD DSP platform. Everything on our platform, from a safe and transparent environment to a data-led focus, to innovative AI models, is designed to empower your marketing efforts. Take your campaigns up a notch, without the hard work of deciding where to place your ads. Spend less time stressing about ad placement with a DSP that uses data to place your ads in the right spots. So you can get back to focusing on reviewing analytics and seeing results. Scale your brand worldwide, our platform gives your ads a global presence. See how your campaigns are doing in real time and use in-depth analytics to tailor your ad strategies, all in one place. Place your ads in the exact locations to create the most impact. Access your audience across devices, such as desktop, mobile, tablet, and connected TV. Deliver your ads in places your target audience is already visiting.

We are a publisher-focused company with a suite of programmatic monetization products to meet today’s industry requirements. Expertise in the field and credibility in the solutions have let us take over programmatic needs of 100+ publishers across the globe. Use Automatad’s holistic reporting platform to get access to all the required data to make informed decisions and increase revenue across the inventory. Measure the effectiveness of your partners, campaigns, ad units with our unified dashboard. Create dynamic ad spots, strategically selected for the website, leading to higher CTRs. Plug premium demand sources directly into the ad server and increase the overall value of the inventory. Get personalized monetization solutions for the website from a dedicated ops team to increase revenue of the inventory. Through the Scaled Partner Management (SPM) program, we are authorized by Google to resell Google ad exchange demand.

As your brand partner, Bucksense helps you bring your digital marketing in-house and regain control over your plan, activity, budget and data. We work together with brands to reach their goals by combining programmatic, native advertising, social display, content marketing, SEO and SEM in a unique proposition. In other words: expertise, creativity, analysis, transparency and cutting-edge technology come together to create and develop successful, multichannel strategies for your brand. Brands usually rely on one or more agencies to tackle all of their digital media needs and end up losing data, knowledge, control and sight of the global picture. That can be easily solved by centralizing the whole multichannel strategy in the right partner. At Bucksense, we believe that it’s time for brands to get back their rightful place: at the center of the strategy, back in control. Knowing your audience means knowing their behavior, needs and habits.

AcuityAds is a leading technology company that provides marketers a one-stop solution for omnichannel digital advertising with best-of-category return on advertising spend. Its journey automation technology, illumin™, offers planning, buying and real-time intelligence from one platform. With proprietary Artificial Intelligence, illumin™ brings unique programmatic capabilities to close the gap between advertising planning and execution. The company brings an integrated ecosystem of privacy-protected data, inventory, brand safety and fraud prevention partners, offering trusted solutions with proven, above-benchmark outcomes for the most demanding marketers. The AcuityAds product suite is anchored by our proprietary Consumer Valuing Tool. Our algorithm reverse engineers thousands of signals along the consumer journey and weights their impact on conversion. These key signals are then used to find net-new prospecting opportunities across a wide range of ad formats.

diDNA is the ad management platform designed for everyone on the supply side of the ad ecosystem including publishers and ad tech partners. Maximize ad revenue through a holistic approach including core ad tech, access to 70+ demand partners, and a dedicated team. The results speak for themselves, 95% fill rates, 98% viewability, 100-150% ad revenue increase, $5 average RPM, and improved site load times. All that combined with fully transparent, real-time reporting built for practical use. The one platform to optimize all of your digital ad inventory through proprietary ad technology, brand safety features, and access to premium demand. diDNA offers an enterprise ad management platform that optimizes all digital ad inventory for publishers through proprietary core ad technology. By utilizing machine learning and artificial intelligence to power our rules engine, we can support and empower publishers by generating the maximum ad revenue while simplifying the process.

Easily improve revenue and reduce latency with a single call to our server-to-server marketplace. Auction-level reporting shows that the highest bid always wins. No fee for publishers and a nominal $0.01 CPM charged to bidders. Work better with your preferred partners, including Amazon, and easily tap into 50+ buyers. The page or app makes one ad call and Transparent Ad Marketplace handles the rest from the server-side. Access unique Amazon demand and our proven experience in building scalable infrastructure. One light SDK setup to make all demand partners compete in parallel. Effortlessly connect with ad-tech services to help grow your business. Integrations require no extra development work and come with APS customer support. Add incremental partners without effort with a turn-key monetization solution for publishers of all sizes. The only technical requirement to use TAM is active integration with the multi-slot header bidding tag of Amazon Publisher Services (APS).

Improve earnings with one simple server-to-server header bidding integration. Access unique demand from Amazon and other buyers. We combine unique product ads from Amazon and demand from buyers. All bidders compete equally and transparently. One integration connects you to all buyers. Automatically set up ad server line items with a few clicks. Access all demand with one click-through agreement. We combine all earnings and send you one payment in just 60 days. Access ads from Amazon and other buyers. Reduce latency with one ad call to our server. Unified Ad Marketplace is an invitation-only service. Generally speaking, UAM is designed for web publishers who directly or exclusively represent their site and use Google Ad Manager (formerly DoubleClick for Publishers or DFP) as their ad server. Buyers on UAM include OpenX, Pubmatic, Magnite Index Exchange, Smaato and more. We are always integrating new demand partners so this list will be updated over time.

Maximize yield from your premium inventory. DV Publisher Suite provides the measurement, insights, and tools you need to improve ad delivery, inventory quality, and revenue performance in one place. Maximize your revenue with one of the industry’s first comprehensive yield solutions for publishers, combining data automation, media quality insights, and inventory optimization across all of your inventory, whether direct-sold or programmatic. DV lets you focus on your core revenue-producing tasks, rather than spending valuable time managing spreadsheets. Aggregate all of your data sources and revenue channels to make informed decisions through robust reporting and dashboards. Supercharge your ops and streamline billing with visual campaign performance monitoring on pacing, discrepancies, and more. Generate new revenue by discovering high-performing inventory based on DV fraud, viewability, and brand safety data.

Beeswax is a best-in-class buying platform offering unified UI and workflows, unique data access, and premium curated omnichannel inventory. Built on the principles of transparency, customizability, and control, Beeswax enables you to access and activate premium programmatic. Log-level granularity enables Beeswax users to make the most of their programmatic data. Manage how you bid to prioritize cost savings or campaign pacing. Use the standard algorithms offered by traditional DSPs. Use bid modifiers for fast and easy control in the UI using a single variable. Use bid models for multivariate optimization, typically created based on insights from log-level data. Choose from multiple methods to optimize toward unique KPIs specific to your campaign. Avoid the “black box” approach and enable transparent optimization based on your campaign performance. Tailor your campaigns and reporting to achieve your goals.

Get a fully customized ad strategy, dedicated account management, and best-in-class AI ad optimization technology. Our full-service ad management experts will build a unique monetization strategy based on your needs. With everything from header bidding to native video, smart refresh, and adaptive ads, we’ll make the most of every impression you get. Whether it’s 3rd party cookie depreciation or the arrival of core web vitals, the ad tech landscape is constantly changing. Our ad stack is continuously updated to ensure your website is ready for revenue growth and the latest SEO best practices. Snigel provides a wider range of solutions for publishers than other advertising technology companies. As a result, we can deliver better user experiences and more revenue for your ad inventory. Snigel empowers publishers to display high-quality video content that adds value to users and provides a new source of ad revenue.

We deliver optimal ad revenue and flawless UX on all devices through innovative technology and optimization tactics built on 20+ years of experience. Just focus on your audience, we take care of everything else. Plug into the entire programmatic ecosystem and start selling your ad inventory on 20+ premium ad networks and exchanges instantly. Enjoy high-quality, cherry-picked demand all through a single platform. We help website owners increase ad earnings effortlessly, so they can focus on what they do best, and create amazing content. Join the 2000+ publishers in our network to supercharge and streamline your ad sales. Maximize eCPM without lifting a finger and get the best price possible for each impression. We leverage technology and expertise to drive competition for each auction, putting extra money in your pocket every single month. Get all your data in one place and access all the information you need through your own revenue analytics dashboard.

We provide you with reports for all your demand sources in the most detailed and accurate real time. Provide all of modern proven best monetization ad formats. We did lots of code's customization as well as delivery ads via high-speed CDN to minimize the latency and increase user experience. PubPower is pre-integrated with the 20+ largest SSPs. Connecting to them takes a few clicks and revenue generation is immediate. PubPower provides solutions that fit all kinds of business. Whether you are a publisher with only 1 website or you are a media company with hundreds of websites, we have the right solutions for you.