Best Enterprise AB Testing Software - Page 2
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Compare the Top Enterprise AB Testing Software as of April 2026 - Page 2
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1
SplitMetrics Optimize
SplitMetrics
SplitMetrics Optimize is an advanced A/B testing platform for cost-effective app & game launch and growth on the App Store & Google Play. The variety of tests driven by one technology stack of SplitMetrics Optimize platform enables app publishers to test different combinations of audiences and app product page variations and collect the final app user’s feedback via surveys. 1. Funnel test with one audience and a single concept. Goal: to learn all the essential metrics of your funnel (CPI, CVR). 2. A/B/N test with one audience and multiple concepts. Goal: to identify the best-performing app page variation. 3. Audience test with multiple audiences and a single concept. Goal: to define the audience with the highest response for a specific app concept. 4. Multivariate test with multiple audiences - multiple concepts. Goal: to find the best-performing audience and variation of your mobile app out of all the combinations. 5. Feedback test with focus group and multiple concepts.Starting Price: $13,600/year -
2
AB Tasty
AB Tasty
AB Tasty is a global leader in AI-powered experience optimization solutions empowering brands using personalization, experimentation, recommendations, and search to build better experiences on their websites and apps. Integrated into a single platform, AB Tasty offers web and API-based solutions that provide companies with a unified approach to creating seamless experiences for customers. Brands use AB Tasty’s platform to align digital, e-commerce, and product teams on revenue goals by optimizing and innovating digital experiences. Founded in 2013, AB Tasty’s customer roster includes world-leading brands such as Kering, McDonald’s, Ulta Beauty, L’Oreal, Disneyland Paris, and LVMH among others. AB Tasty has 12 offices across the globe: North America, Europe, Asia Pacific.Starting Price: $42.00/month -
3
Omniconvert
Omniconvert
Optimize your customer journey with data-driven decisions. Serious eCommerce players become customer‑centric if they focus on what matters. Omniconvert is a growth enabler for serious eCommerce companies looking to become customer-centric. Behind data is the talent. We’ve been doing this for years. Omniconvert has helped global eCommerce companies become customer-centric through advanced segmentation algorithms, AB testing, web personalization, and web surveys. We have stuck our necks into data, identified barriers, X-ray tech-wise, got insights, hypothesized, prioritized on potential and effort, monitored conversions, learnt and iterated.Starting Price: $299 per month -
4
Socital
Market Analytics Technology Ltd
Convert anonymous visitors to paying customers with personalized onsite campaigns and exit-intent popups. Reduce cart abandonment with smart recommendations. Multiple exit-intent popups. Welcome Popups with 18 targeting rules. Cart abandonment solutions. Seasonal campaigns on-site without coding. CTAs with Facebook, Linkedin, Google & Twitter buttons. Multiple campaign templates. Personalized recommendations with 18% average conversion. Sign-up for free now!Starting Price: $26.00 per month -
5
Userlytics
Userlytics
Userlytics is a full featured state of the art user experience research platform with a global participant group of almost 2 million panelists. Since 2009, Userlytics has been helping enterprises and agencies improve the user and customer experience of their websites, apps and prototypes. With a scalable pricing model and a diverse worldwide panel, Userlytics allows brands to run both moderated and unmoderated usability studies with as many or as few participants as they choose. In addition to its testing services, Userlytics offers a variety of optional professional services including senior UX Consultants in both Europe (Madrid) and the U.S. (San Diego & Miami). The team can help clients achieve actionable UX insights, including through the use of our proprietary ULX Score, a benchmarking platform for measuring a 360º view of Appeal, Adequacy, Distinction, Usability, Trust, Performance, Affinity and Appearance.Starting Price: $34 -
6
Vue.ai
Mad Street Den
Vue.ai is an end-to-end retail automation platform that is trusted by over 100+ retailers across the globe, including Diesel, Nordstrom, Tata Cliq, Mercado Libre, ThredUp, Rent the Runway, and many more. Vue.ai is redesigning the future of retail with Artificial Intelligence. Using Visual AI and ML algorithms, Vue.ai's suite of products addresses retail's biggest problems- from improving productivity to driving revenues. Our AI platform is used for: Automated catalog management Automated image moderation (for marketplaces) Automated on-model imagery AI-enabled styling and outfitting AI-enabled dynamic 1:1 personalization Personalized shopper journeys -
7
Split
Harness
In a world where product development teams are pressured to do more with less, Split’s Feature Data Platform™ gives you the confidence to move fast without breaking things. Set up feature flags and safely deploy to production, controlling who sees which features and when. Connect every flag to contextual data, so you know if your features are making things better or worse, and act without hesitation. Effortlessly conduct feature experiments like A/B tests without slowing down. Split is a feature management platform that takes the extra step with experts to support you, online courses to help you learn as you go, and a developer-oriented culture that puts our customers at the center. Whether you’re looking to increase your releases, to decrease your MTTR, or to ignite your dev team without burning them out–Change the way the work gets done with Split. Switch on a free account today, schedule a demo to learn more, or contact us for further questions. -
8
Webtrends Optimize
Webtrends Optimize
Webtrends Optimize is a powerful, enterprise-grade experimentation platform with a suite of website optimisation tools to enhance your visitors digital experience. Full access to all features is available, as standard, to all users. That means no paywall features, no tiers and no upgrades needed. Website optimisation is the term that describes any process of improving website performance. Typically sites will have a number of success goals or metrics that are required to be optimised, for example a sales funnel. Improvements in Site Speed Optimisation (SSO), Conversion Rate Optimisation (CRO), and even Search Engine Optimisation (SEO), can all contribute to website optimisation. Webtrends Optimize is a simple to use, yet extremely powerful testing and personalisation platform using Conversion Rate Optimisation (CRO) tools to drive better visitor experiences on your website and increase ROI.Starting Price: $247.87 per month -
9
Kaption
Kaption.co
Kaption is the leading AI-first analytics and feedback tool for digital marketers. Get the insights you need to optimize your digital experience and move business forward. Eliminate guess work, know why it happens, and iterate a lot faster. Often the best way to persuade is to first see things through your customers eyes. Do you know how they are using your website? With Kaption you can visualize your user's journey and any bumps along the way. Excellence comes from good information. Without data you are either lucky, or wrong. Focus your efforts with conversion and monitoring tools. Free heatmap analytics to view your user engagement with each element on your site and how it affects their behavior. See where users get stuck, increase conversion rates, and debug your product faster with smart metadata.Starting Price: $25 per month -
10
Statsig
OpenAI
Upgrade your feature flags and experiments to accelerate your product growth with the most powerful stats engine. Product observability combines experimentation with real-time analytics to give you a 360° view of your product and business. For the first time, you can see which features are driving your business core metrics - not just events and clicks. Statsig serves all your experimentation needs with a unified platform that connects what you build with the impact you deliver. We power A/B tests and experiments on any device, in any part of the application stack, at any scale. Statsig gives you a comprehensive 360° view of how your product is performing. We help developers become savvy decision-makers. Statsig introduces end-to-end observability for each product update, from system performance to customer behavior, and hands developers the ability to bring data to their teams for every product decision.Starting Price: $0.03 per 1000 events -
11
Splitmat
Splitmat
Increase conversions with AB tests. Splitmat is a URL shortener that can redirect your traffic across multiple pages. You would be surprised how much we can increase your conversions. Splitmat works as a normal URL shortener. You won't need any plugins or code changes on your website. Splitmat appends a specific "utm_id" parameter to your landing page URLs. You can then use Google Analytics, Fathom, or any other analytics app to track time on site, bounce rate, conversion events, and much more. You can try Splitmat free for 14 days. After that, you have an extra 30 days of 100% refund guarantee if you are not satisfied. Create a couple of landing pages with your favorite landing page builder, WordPress, Wix, etc., and they all work. Splitmat will generate a short link. Use this short link on social media, emails, and on any other marketing campaign. Whenever someone clicks on this link, we will redirect it to one of your landing pages.Starting Price: $19 per month -
12
Shoplift
Shoplift
Shoplift is a conversion rate optimization (CRO) platform built specifically for Shopify stores to simplify A/B testing and improve performance. Quickly launch split tests directly within your theme customizer or let Lift Assist™ auto-build experiments for you. Optimize product pages, product prices, landing pages, themes & more to boost conversion rate (CRO). Get clear analytics to improve conversions without the hassle. Run any AB test or split test without coding or developer resources. Simplify conversion optimization, understand shopper behavior & maximize your store's revenue with Shoplift. A/B test product pages, landing pages, collections, homepage, prices, and search Theme testing for rebrands, navigation optimization, and mini-cart conversion Audience segmentation & advanced analytics for RPV, AOV, CVR, CTR, and more Lift Assist auto-creates branded, pixel-perfect split tests - no coding needed Fast, seamless AB tests with optimized page speeds and zero page flickerStarting Price: $99/month -
13
SEATEXT AI
SEATEXT AI
SEATEXT AI is a tool to optimize website content for user engagement and conversion rates. Features: -SEATEXT AI provides autonomous content optimization through advanced AI models and A/B testing to increase sales of your website. -Optimize product descriptions for online stores, resulting in a significant sales increase of up to 40%. - Grow your sales with automatic 107 languages website translation, effortlessly localize your website into 107 languages, using AI to identify the most effective, error-free translations. With just a quick 1-minute setup, enjoy compelling, A/B tested translations designed to maximize sales. - Optimize content specifically for mobile users, ensuring concise and impactful text variations tailored to their unique browsing behavior to increase reach and engagement leading to higher conversion rates and improved sales. - Translate and rewrite your media content up to 100 times to optimize articles through automatic A/B testing to increase conversionsStarting Price: $25 per month -
14
Intelligems
Intelligems
Intelligems provides data-driven solutions and helps maximize profits for Shopify merchants wanting to optimize their content, prices, discounts, and shipping rates. Our mission is simple, we want to help ecommerce entrepreneurs improve their businesses and make more money, by helping you use data to manage your pricing and profitability more effectively. We aim to provide independent ecommerce stores access to the same revenue optimization tools that power the growth and profitability of companies like Amazon and Uber. Intelligems can run AB tests for website imagery and copy, landing pages, Shopify themes, UX, and more, all at an affordable price. With the recent sunset of Google Optimize, now is the time to find an alternative. Use the Intelligems visual content editor to test edits to any text copy, images, HTML, or CSS on your Shopify store. Redirect between versions of a page to see which resonates best with customers.Starting Price: $74 per month -
15
Optimal UX
Optimal UX
OptimalUX is a seamless SEO patching and A/B testing platform designed for effortless integration. Instantly fix SEO issues, update content, and optimize user experiences in real time. With advanced rendering, it enables flicker-free testing, precise personalization, and real-time segmentation. Built for efficiency, OptimalUX allows direct modifications to templates, images, and links without complex coding. Experience smooth deployment, fast iterations, and enhanced performance without redirects or blank screens. Whether fine-tuning SEO, adjusting layouts, or experimenting with new features, OptimalUX streamlines the process for maximum impact. Improve rankings, boost engagement, and refine your UX—all with one powerful tool. Start for free and pay as you go -
16
Varify.io
Varify.io
Varify.io is a cloud-based AB testing and landing page optimization platform that lets businesses design, test, and improve website experiences to boost conversions without needing coding skills. It enables users to create unlimited AB tests and dynamic landing pages from existing web pages, using a visual editor or custom JavaScript or CSS, and integrates seamlessly with popular analytics tools like Google Analytics 4, Google Tag Manager, and other tracking systems so experiment results are evaluated directly in the user’s existing analytics setup without conflicting data. It supports personalization, audience and parameter targeting, split URL testing, and campaign boosters like exit intent layers and notifications to engage visitors more effectively. It is GDPR-compliant, works with single page applications, and aims to offer transparent, unlimited testing capabilities without traffic limits. Customer feedback highlights its intuitive interface, clear reporting, and fast setup.Starting Price: $189 per month -
17
Elevate
Elevate AB Testing
Elevate is an AB testing and personalization platform built specifically for Shopify stores, designed to help ecommerce teams make data-driven decisions by running controlled experiments across key elements of their online store. It allows users to test a wide range of variables, including pricing, page layouts, product images, shipping rates, checkout elements, themes, and custom code, so they can identify which versions drive the highest conversions and revenue. It works by splitting website traffic between different variations, tracking user behavior in real time, and using a statistical engine to determine which option performs best, eliminating guesswork from optimization decisions. Elevate includes features such as a no-code visual editor that enables users to modify elements like headlines, buttons, and images directly on their site, advanced audience targeting based on location, device, or behavior, and real-time analytics dashboards that track performance metrics.Starting Price: $49 per month -
18
ABConvert
ABConvert
ABConvert is an all-in-one AB testing platform built specifically for Shopify stores, designed to help e-commerce businesses optimize key elements of their online storefront through data-driven experimentation. It allows users to run real-time split tests by showing different versions of a store to different users at the same URL, enabling precise comparison of performance across variations. It supports testing across multiple critical factors, including product pricing, shipping rates and thresholds, product page content, checkout flows, URL redirects, and site layouts, giving merchants full control over how they optimize conversions and revenue. ABConvert provides a no-code, user-friendly interface that integrates directly with Shopify, allowing teams to design, launch, and monitor experiments without developer involvement while maintaining site performance and structure.Starting Price: $74 per month -
19
UseItBetter
UseItBetter
Lead more customers and monitor their behavior with UseItBetter, an analytics and optimization platform. UseItBetter features autotracking that allows users to automatically track everything visitors do on their websites. Innovative and smart, UseItBetter enables users to learn how to improve analytics instead of tracking funnels. UseItBetter is the perfect platform for analysts, marketers, and web developers.Starting Price: $9.00/month -
20
VWO Testing
Wingify
Always Be Testing. Always Be Converting. Easily create and run tests to increase revenue, combat cart abandonment, and build stellar digital experiences that convert, without coding or involving IT. Build your experiences, exactly the way you want, without writing a single line of code. For more than a decade, 1000s of growth leaders and CRO Experts have trusted VWO Editor to create and test experiences across millions of users, without ever involving a developer. Easily change the headline, CTA, images, or any other element on your page. Modify existing pages or create multiple variations of the same page. Make styling changes such as background color, font styles, and borders as well. Drag, move, resize, and hide options let you make layout changes like bringing a form or an offer to top of the fold. Unlimited undoes to fix your mistakes. Get an entire library of widgets to test with.Starting Price: $199 per month -
21
UpSellit
UpSellit
With absolutely no hidden fees or long-term contracts, we’re able to meet the needs of any business with full transparency from the start. Once you’ve captured a visitor’s email, you’ve gained the power to extend the conversation beyond the initial website visit. That means changing the conversation: Recontextualize value. Add convenience. Amplify urgency. UpSellit’s proprietary technologies and proven remarketing strategies can easily boost your profitability 5-15%. You’re never in the dark with UpSellit’s Visitor ID technology. Identify returning visitors instantly and use their previously collected contact information, shopping history, and browsing behaviors to craft emails that convert. UpSellit’s LifeCycle Remarketing campaigns take a customer’s first purchase and turn it into repeat business. With perfectly timed emails and reminders letting customers know when it’s time to renew, refresh, or restock their previous purchases.Starting Price: $500.00/month -
22
Pagewiz
Pagewiz
We are to landing pages what Google is to search. More than a landing page builder that makes it easy to design, publish and optimize killer landing pages, we provide powerful integration tools you can set up in no time. Plus we monitor your pages 24/7 to ensure everything runs smoothly. Pagewiz reduces the overhead of maintaining the most important part of your funnel. Whether you‘re a pro marketer or a novice nontechnical business owner, you can design beautiful, high-converting landing pages with Pagewiz's simple, intuitive drag & drop interface. With Pagewiz's powerful form builder you can create unlimited forms with any field type—from textboxes to radio buttons to dropdown menus. And you don’t just get access to all the available form fields: you can even design them with never before seen pixel-perfect freedom.Starting Price: $29 per month -
23
SiteSpect
SiteSpect
SiteSpect is the leading A/B testing and personalization platform that enables growing businesses to test changes to their website, mobile experience, and other digital properties. SiteSpect enables you to test and personalize across the entire customer experience, from client-side look and feel to server-side functionality, engaging your website visitors with the right experience at the right time. SiteSpect is the most complete, powerful, and easiest solution for optimizing and personalizing your customers’ experiences. SiteSpect offers unprecedented site performance, scalability, data integrity, security, and the ability to optimize every part of the customer experience. -
24
Apptimize
Apptimize
Apptimize, an innovation engine providing industry-leading experimentation and feature release management, supports the creation of exceptional user experiences across all digital platforms: mobile, hybrid, OTT, web, and server. Companies are building mobile apps to ensure they have an omni-channel presence — Apptimize enables them to test and optimize these apps to reach and exceed business goals. Customers include companies such as HotelTonight, Glassdoor, A&E, Stash, and more, reaching more than 2+ billion application end-users worldwide. -
25
Roistat
Roistat
Smart Marketing Analytics System. Access & visualize the insights you need to drive your online sales. Make more informed decisions based on ROI. With Roistat, save your money and increase your sales. You deserve to know the true cost of your marketing. Increase your campaign effectiveness, optimize your budget, and acquire paying customers. Analyze the real value of your marketing performance, stop wasting money & invest wisely. Track sales, drive growth, and increase online purchases. Manage your business by knowing and managing your key performance indicators. Roistat ensures that your data is as secure as possible. Our service is spread across multiple servers around the world to provide greater reliability, and to guarantee data integrity under any circumstances. During the design and development process, we invested a great deal of time and resources into creating a fail-proof and secure system.Starting Price: $239 per month -
26
FigPii
FigPii
Know what users do, why, and exactly how to improve. FigPii is like having cheat codes for building the user experience your audience wants (and your bottom line needs.) No other platform makes it easier to live inside your customer's head—without creeping them out or ruining their visit. Stop guessing and watch videos of visitors moving around the site and clicking around. Look at aggregate data of how visitors interact with different pages. Ask your visitors the questions you’ve been wondering about. AB test your designs to see if they are actually performing the way they should. Best of all, it's powerfully simple: no need to wrangle data from disparate tools or comb through confusing reports for hours on end. You can get in, get insight, and get out. GDPR & CCPA: The GDPR (General Data Protection Regulation) is legislation designed to strengthen and unify data protection laws for all individuals within the European Union.Starting Price: $49.99 per month -
27
Marpipe
Marpipe
Marpipe is a design platform that helps you collect real creative data. Create thousands of ad variations in 3 minutes - deploy and get real-time insights broken down by component. Advertising is supposed to be pervasive, powerful, and influential. However, over the past decade, it has become technical, political, and too presumptuous. Let's omit the acronyms and get back to the basics. Marpipe's mission is to provide accountability to both the design and media teams. Did my ads work...why or why not? It's really that simple and basic. Marpipe's design platform and creative testing eliminates the guesswork, presumptuous attitudes, and internal finger-pointing. By bridging the gap between designers and brand marketers, our platform provides analysis and insights demonstrating which creative elements help you move the needle. No AI - no assumptions. Show your audience every possible option and let them decide what resonates.Starting Price: $1,950 per month -
28
Thrive Optimize
Thrive Themes
In the real life split test I showed with you above, trusting the “experts” would have cost us thousands of new email subscribers over the life of our landing page. Extrapolate that conversion difference over several weeks, months or even years and you start to realize just how important running A/B tests are to growing your business. Trusting the marketing gurus is just plain dangerous. If you need an A/B testing tool, you're a bit stuck. Currently, these are the 3 flavors of software you have to choose from: Google Optimize, basically. A tool like this can be useful, but you need a degree in rocket science to perform even the simplest test. Some clunky, free WordPress plugins that haven’t been updated in 3 years and that are super basic. You're not really to blame if you haven't been testing and optimizing your site as much as you know you should.Starting Price: $19 per month -
29
Acquigo
Xerago
Acquigo is an Algorithmic Marketing Cloud which enables its customers to run marketing campaigns. It is a tool that has in-built end to end campaign management functionalities from planning campaigns to executing and tracking responses to it, on channels such as email, SMS, push notification and the like. About Acquigo: ACQUIGO's built-in algorithms automate the campaign management activities from defining the target audience to planning, designing, scheduling, execution, tracking and optimization. It comes pre-loaded with marketing campaigns, automated micro segments, and a relationship dashboard. Acquigo is a product offering of Xerago, an integrated marketing services entity that has been working with marketing automation platforms for about 15 years. Xerago brought marketing automation to India in 2005. -
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Trustmary
Trustmary
Trustmary helps you to measure NPS and collect feedback, convert feedback into authentic reviews and testimonials (including video), show social proof on the website and measure how they improve your conversions. Fully automated. The primary value comes from a continuous flow of authentic and effective customer-generated content from the feedback stream and easy ways to show them on the website resulting higher conversion rates. Convert more sales with customer feedback. Trustmary offers you a unique survey system which helps you get insights from your customers, while also refining the feedback to social proof. A lot of companies have a lot of happy customers, but are unable to communicate it in a credible way. Trustmary helps companies find the hidden social proof companies have in their customer base and website users. Use the user-generated content you get with Trustmary to drive traffic more effectively to your website.Starting Price: $370 per month
