Soma-direct

Soma - System Omnichannel Marketing Analysis is an open-source solution for simplifying the processes of analyzing and predicting consumer behavior. With Soma, you can combine data from multiple systems and channels in the profile joining process. Interactions and behaviors registered as a part of a unique user create and show what a Customer Journey looks like. The data is subjected to an analysis process which enables the examination of the significance of individual touchpoints for the purchasing process.