Open Preznc

Digital marketing is an ocean of possibility.

Businesses and the agencies that hire them are awash in data that is often mis-used and abused by both sides. Marketers try to present themselves in a positive light regardless of the results provided, businesses unhappy with web-based prospects want to claim the marketing effort is letting them down. With expectations high on both sides, Preznc® establishes a common ground.

Preznc® Report is the first industry effort at establishing a relevant research methodology to address the issue of incomplete and irrelevant data.

Open Preznc® provides a documented, repeatable process to gather the reality of the online presence in a competitive set of companies and using a SWOT assessment, point the way to a measurable answer to the eternal question of ‘What Should I Do Next?’ in a digital marketing strategy.

The Open Preznc® version provides information and documentation of the research process itself.