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GA Beacon is a lightweight tracking proxy for pages that can display images but cannot run Google Analytics JavaScript. A page embeds a badge or transparent pixel whose URL identifies the analytics property and a meaningful tracking path. The service receives that image request, generates a visitor identifier, and forwards the hit through the Google Analytics Measurement Protocol. Cookies allow it to distinguish repeat visits without requiring client-side scripts. It can derive paths from referral data and offers several badge or pixel display modes. The public App Engine endpoint is intended mainly for demonstrations and prototypes. For production use, the repository is designed to be forked, customized, and deployed as a privately controlled Google App Engine service.
Features
- Image-based analytics tracking without JavaScript
- Server-generated visitor identifiers
- Cookies for recognizing repeat visits
- Custom paths and referral-derived paths
- Badge, flat badge, GIF, and transparent pixel modes
- Self-hosted deployment on Google App Engine
Project Samples
