DialogueMaps Reviews

What is it? I read the main page page and while the ideas/bibliography may be interesting I still have no idea what this software is or does other than "it's like prezi with something more". You mention minutes, maybe it's something replacing usage of etherpad and meetbot during meetings? It has "maps" in the name, maybe it's about mind maps? Really, I'm left clueless. Please add a short description and, if possible, a public demo I can test in a couple minutes time. Hadn't I been asked by a friend, I would have stopped at the second click and third minute of reading.