CJ Path

CJ Path is an open source application for Customer Journey Analysis. Customer journey paths are visual representations of the various touchpoints toward a conversion. They show how and when each customer interacts with multiple marketing channels such as advertising, social and website before they make a purchase, or does not make a purchase.

CJ Path helps marketers to understand exactly how well each marketing method is performing and how each method interacts with each other. This leads to a better understanding of the customer and maximizing marketing performance.

CJ Path is completely interactive, you can re-define business goals for touchpoints and conversions and redraw the journey path immediately. As an open source software, it is completely customizable and can be integrated with most data sources, BI and visualization tools.