analytics.js boilerplate

analyticsjs-boilerplate is a reference implementation for using Google Analytics analytics.js on modern websites. It collects best practices for tracking page views, user interactions, errors, performance metrics, and custom events in a structured way. The project was created to help developers avoid scattered analytics snippets and instead start from a cleaner, more maintainable setup. It includes patterns for organizing analytics logic, reporting useful metrics, and making implementation decisions more deliberate. While analytics.js itself is now a legacy Google Analytics library, the repository remains useful as a historical and educational reference for analytics architecture. Its main value is showing how to treat analytics as a thoughtful engineering layer rather than a pile of ad hoc tags.