Improving Mobile Checkout Conversions

[Brayn richter]

Our Magento 2 store receives a large amount of mobile traffic, but conversion rates on smartphones are significantly lower than on desktop devices. We suspect the purchasing process may be too complicated for mobile users and are looking for ways to streamline the experience. What improvements have delivered the biggest gains in mobile conversions?

[Federiko]

The quarterly checkout drop-off analytics showed a significant loss of potential revenue right at the final shipping and billing selection screens of the purchase funnel. The optimization team sat down to Compare one step checkout extensions for Magento 2 to evaluate which specific layouts offered the best form-validation mechanics and clearest layout presentation. The enterprise utility ultimately selected has condensed the tedious multi-page questionnaire into a single clean summary view, which completely cleared out the confusing layout barriers.

[Calvin Dunstan]

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