RE: [Embedlets-developer] Microchip?

[James C. <ca...@vi...>]

> Have you had any sign of interest from Microchip?

I went to the 3 day Microchip Masters last July and spoke extensively with
their customers, their field application engineers, development staff,
trainers and some of the lower management.

It was a really interesting experience which really helped me understand
their 'sell silicon' business. The thing that struck me is that for a
technology company just how 'heavyweight' their sales and support side is.
It was a real lesson.

Anyhow, yes, they are interested in anything that can help them sell more
silicon. I can't claim to have it 'in the bag' but I have met the right
people and have pitched the case to interested ears that are now waiting for
the 'demo'.

What was most interesting was the interest from the FAE's. They see it as an
additional sales tool to get get design wins. There seemed to be a growing
feeling that the complexity of the Microchip devices, which are now starting
to get bigger and more complex, is starting to outstrip the assembly origins
and many FAE's are starting to get a bit frustrated - they 'just want it to
work'

So what I am shooting for and I have a 'in principle' agreement for this is
to take a workshop as part of the Microchip Masters 2003 to demonstrate
muvium ( Embedlets! ). My goal is to 'train the trainer' ie train their
FAE's on muvium and have these guys onsell muvium to their customers as part
of their toolbox to solve their customers problems. ie Inherit Microchips
sales channel

Obviously muvium has to prove itself yet but so far my goals to shape it
naturally into Microchips business model is looking good.

James Caska
http://www.muvium.com
'Java Bred for Embedded'




> -----Original Message-----
> From: emb...@li...
> [mailto:emb...@li...]On Behalf Of
> Bruce Boyes
> Sent: Monday, February 03, 2003 4:21 AM
> To: emb...@li...
> Subject: [Embedlets-developer] Microchip?
>
>
> At 11:32 PM 2/1/2003 -0800, you wrote:
> >From: "James Caska" <ca...@vi...>
> > >Disruptive technologies are rarely (if ever)
> > >adopted by the incumbents, since they have too much vested interest.
> >
> >Interestingly this is a key strategy for uVM. Because I am not competing
> >with Microchip rather I am building a bridge for them to enter the java
> >market I am hoping to get uVM to be a linecard product for Microchip and
> >then for others also..
>
> I thought they had already entered. Oops, I'm thinking of Ubicom,
> who wrote
> the almost-Java support for Javelin stamp for Parallax.
>
> Have you had any sign of interest from Microchip?
>
> Bruce
>
>
>
>
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