We prefix the 'hex' column with 0x, GNU binutils does not. I prefer ELF Tool Chain's format. We ought to note the difference in the man page, or just mimic GNU's output for compatibility.
ELF Tool Chain:
% size tmpdir/bintest.o text data bss dec hex filename 8 4 0 12 0xc tmpdir/bintest.o
GNU Binutils:
% /usr/local/bin/size tmpdir/bintest.o text data bss dec hex filename 8 4 0 12 c tmpdir/bintest.o