... a relevant research methodology to address the issue of incomplete and irrelevant data.
Open Preznc® provides a documented, repeatable process to gather the reality of the online presence in a competitive set of companies and using a SWOT assessment, point the way to a measurable answer to the eternal question of ‘What Should I Do Next?’ in a digital marketing strategy.
The Open Preznc® version provides information and documentation of the research process itself.