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CampaignTrackly is a SaaS-based platform that automates the process of adding tracking tags to digital links. The platform enables businesses to build a centralized, consistent and standardized link-tracking strategy in a simple and cost-effective way. It removes ambiguities, simplifies processes and empowers marketers to be in control of their campaign setup and reporting process without the need to use IT code or manual operations. Its ease of use promotes consistency and high adoption rates among platform users, resulting in enhanced insights into the customer journeys and marketing budget spend, which in turn, helps businesses optimize their promotions to increase revenue streams. The platform boasts over 45 automation features across standard Google Analytics, Adobe and Custom tags, as well as, extensive tag library management capabilities, friendly reporting functions, sophisticated team access level management and more.

Genius Avenue powers the insurance and benefits industry with custom capabilities and innovative, customer-centric platform solutions that connect products to consumers and increase the bottom line.