In today’s enterprise marketing world, speed and flexibility aren’t just nice-to-haves, they’re requirements.
Whether you’re launching a global campaign, personalizing assets for different segments, or just trying to meet tight deadlines, one thing is clear: rigid email and landing page templates can’t keep up.
These templates were originally designed to help. Built by developers or agencies, they ensured brand consistency and gave non-technical marketers a place to start.
But over time, that shortcut has turned into a roadblock.
Why Traditional Templates Don’t Work Anymore
We’ve seen it repeatedly:
- Your campaign team needs a last-minute tweak, but they’re stuck waiting on a dev to hardcode it.
- A field marketer tries to reuse a global email but breaks the formatting.
- Your content team can’t update a landing page without touching code, so they avoid it altogether.
Even well-crafted templates age quickly. Email rendering is inconsistent across clients (Outlook, Gmail, Apple Mail, etc.), and without constant updates, your layouts start to break. Fixing them means pulling in your tech team… again.
And when things do go wrong? It’s often the marketing team’s responsibility to debug, delay, or make do.
Your Campaign Creation System Was Built for Yesterday
This isn’t just about how emails get built, it’s about how your entire marketing organization operates.
Templates assume a centralized, code-dependent system, where production is bottlenecked by technical experts.
That structure doesn’t scale! Not efficiently, at least.
As organizations grow:
- Asset creation needs expand exponentially (new segments, channels, personas).
- Brand standards get more complex, especially with localization or business units.
- Strategic focus shifts to orchestration, personalization, and analytics.
As your campaigns grow in number and complexity, your system needs to evolve. Instead of trying to scale a shotty patchwork of templates, leading teams are shifting to decentralized, modular creation.
Modular Campaign Creation: A Smarter, Faster Way to Build
What the most advanced marketing teams are realizing is that templates aren’t the answer. Modules are.
Here’s what that looks like in practice:
- Modules = reusable content blocks, each designed for a specific function (hero, CTA block, testimonial strip, etc.).
- Each module is pre-built, pre-tested, and brand-approved, so marketers can confidently assemble assets without breaking standards.
- No-code editors allow for drag-and-drop creation with guardrails in place, enabling creativity within structure.
- When a module is updated, changes flow across all relevant assets automatically.
It’s more than a better building experience. It’s a foundation for better marketing.
How Modular Creation Transforms Marketing Teams
Let’s be clear: this isn’t just about building emails faster.
It’s about rearchitecting your campaign ops to be faster, safer, and smarter:
✅ Campaign velocity goes up
Marketers build in minutes, not weeks, and with far fewer review cycles.
✅ Tech resource dependency goes down
No more ticket queues or waiting on developers to code custom blocks.
✅ Governance gets stronger
Brand control is centralized in the module library, not the individual templates.
✅ Error rates plummet
No-code editors and built-in testing reduce rendering issues to near-zero.
✅ Scale becomes sustainable
You no longer need to hire 5 more MAP admins to support a 2-3x campaign volume.
This isn’t about faster emails, it’s about smarter marketing.
Why Knak?
Before Knak became the leading no code email and landing page creation platform that it is today, it was essentially a template-building service for enterprise brands. But the same problems kept coming up: these templates didn’t scale. Each one required dev time, maintenance, and workarounds.
So we reimagined how the entire campaign creation process could work, and created Knak as a no-code, modular creation platform to empower marketers to build emails and landing pages without developers, while giving marketing leaders the governance they need.
- Marketers build without touching code.
- Updates and brand standards are centralized, while the creation is decentralized.
- Campaigns launch up to 95% faster.
Knak isn’t just another builder. It’s a campaign enablement engine that plugs directly into your MAP or ESP and works within your existing workflows.
See How Other Marketers Are Doing It
Modular creation isn’t just helping marketers build faster; it’s transforming how modern teams operate. When adopted by organizations through Knak’s platform, modular creation accelerates time to market and team output, it enables more marketers to build and efficiently optimize for key metrics, it frees up developer time by eliminating the need for bespoke templates and countless tweaks, and it eliminates the worry from leaders, brand teams, and MOPs that even the most creative assets will still be on brand and render perfectly.
- HootSuite cut their execution time by 90%, allowing them to create emails at 4x the speed they were before
- Citrix went from just 5 to 80+ people who can build emails, now allowing them to send 50+ emails per week without a single line of code
- WordPress VIP saw a 120% increase in CTR and 20% increase in fully read emails
In each case, modular systems speed things up while empowering people across departments and geographies to contribute without compromise.
You can read more Knak customer stories here.
From Templates to Transformation: What the Shift Actually Looks Like
The idea of going modular might sound like a big leap, but it doesn’t have to be overwhelming. Here’s how most teams make the transition:
- Start small. Identify 3–5 of your most-used assets (like product update emails or webinar landing pages).
- Break them into blocks. Extract reusable modules like headers, CTAs, footers, hero sections, testimonial rows, and product highlights.
- Build your module library. Create a central set of pre-approved, on-brand blocks in your no-code platform of choice.
Once your first library is live, expansion is easy. You can add new modules as needed, and empower different teams to use them immediately. No rip-and-replace required. Just better building.
What Got You Here Won’t Get You There
Templates were a stepping stone to move from IT-owned asset creation to marketing-led execution. But it’s time to move forward.
In a world where execution speed is a competitive advantage, clinging to old systems isn’t conservative, it’s costly.
Your competitors are already moving faster. Are you?
Take the Next Step
You don’t need to rip and replace your entire MarTech stack to modernize your asset creation. You just need the right foundation.
Start with a no-pressure demo of Knak. No sign-up, no sales pitch. Just a glimpse at how teams like yours are building better, faster campaigns.
Explore Knak in action and see how fast, flexible, on-brand creation really feels.
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