The Covid-19 pandemic has drastically changed the way we work and has created new challenges for staffing and consulting companies across the world. It is no surprise that many businesses in the industry are now looking for ways to streamline their processes and increase revenue in order to counter the effects of the pandemic.
Oorwin’s innovative and integrated platform has been helping staffing companies reduce hiring time and costs while increasing their revenue even in this time of global crisis by leveraging artificial intelligence and streamlining sales, recruitment and HR processes.
SourceForge caught up with Oorwin CEO Venkat Kolli to discuss the challenges and opportunities staffing and consulting businesses face in this climate and to learn more about how Oorwin is disrupting the industry with its unique, AI-powered platform for staffing businesses. Here are some excerpts from the interview:
Q: What is the story behind the inception of Oorwin?
One of the biggest challenges staffing and consulting firms worldwide face is the lack of integration, coordination and interaction between different processes and teams that are usually spread across multiple geographies.
I saw this as a great opportunity and brought together some of the most talented minds from the staffing industry with decades-long combined experience to start charting out a solution that addresses these challenges. We found some of the sharpest technical experts who could leverage the latest advancements in AI, ML and cloud computing to develop our state-of-the-art, integrated CRM (Customer Relationship Management), ATS (Applicant Tracking System) and HRMS (Human Resource Management System) platform.
Oorwin means “to overcome and be victorious” in the South African language Afrikaans. And, true to our name, we have been helping businesses overcome the many challenges they face in these times of unparalleled uncertainty.
Q: Can you tell us more about how Oorwin achieves these phenomenal results?
Most staffing companies use multiple business applications such as a CRM (Customer Relationship Management) for sales, an ATS (Applicant Tracking System) for recruitment, and an HRMS (Human Resources Management System) to manage their employee management.
These applications and the related processes are usually segregated and operate in virtual silos. As a result, the vast amounts of valuable data they produce is left unutilized causing the businesses to miss out on new opportunities. This segregation of essential business processes also leads to inefficiencies and eventually affects the bottom line.
Oorwin solves this problem by integrating the sales, recruitment and HR processes and by building a common, intelligent database that can then be used to get business insights and also identify hidden opportunities, bottlenecks and inefficiencies.
WIth its integrated CRM, ATS and HRMS, Oorwin is able to increase sales productivity by 70% and reduce cost-per-hire by 60% while delivering a superior experience for customers and employees.
Q: How exactly does Oorwin help staffing companies increase revenue?
Oorwin is all about leveraging the latest technologies to deliver maximum value for staffing and consulting businesses.
Our AI-enabled CRM analyzes your existing customer data to discover new opportunities and offers instant, actionable metrics including Deal Closure Probabilities for every opportunity thereby increasing the productivity of your sales team.
There are also areas where most of the sales revenue is spent – sourcing prospect data and tools for campaign management. Oorwin has in-built solutions for both in its CRM module. The “Customer Insights” feature gives information about not just a company but also relevant mail IDs along with their source too. The Campaign management is a breeze with Oorwin but customisable templates, hot lists and real-time metrics on performance.
Another crucial aspect of the staffing industry is optimising the bench time of the resource pool as it directly hits the profitability of the business. Our feature-rich ATS is designed to help reduce bench time manyfold by finding the right opportunities for your workers before they hit the bench. This is powered by features like resume parsing, automated job sourcing, AI-enabled candidate mapping and ranking.
Q: What would you say sets Oorwin apart from other staffing solutions?
Oorwin stands out for it’s remote-ready yet integrated functionality which brings teams across multiple geographies under one digital umbrella. One can also have multiple instances of the platform that are tailored to the particular region and have their own unique workflows.
The integration of CRM, ATS, and HRMS make it easy for teams to collaborate without having to switch multiple applications or screens. This also gives the management an overview of the business end-to-end with multiple AI-backed insights, reports etc.
The plugins for mails and browsers, integrations for voice calls and messages, and mobile app – all of them together as a bundled solution make remote working seamless and efficient.
Q: What are the three trends and changes that you foresee in the staffing space?
The three most crucial trends in the staffing industry include the move towards remote work, the industry-wide pivot towards contingent workforce, and the proliferation of automation and AI.
Remote work: The staffing industry was jolted into the realm of remote work after the pandemic and just a handful of staffing firms were actually prepared for the challenges this would bring. Remote work triggered a complete breakdown in communication and collaboration and directly affected the revenues of many businesses.
Oorwin offers remote-ready sales, recruitment and HR platform, with capabilities to go fully digital from onboarding to project completion and invoicing. Our in-app VoIP calling and messaging makes communication and collaboration seamless in a remote setting.
Contingent workforce: Even before the pandemic, most businesses were already moving towards an agile, contingent workforce as a way to increase profitability, access the best talent, and to fill their skills gap.
Oorwin helps you effectively manage your contingent workforce with features like AI-enabled candidate sourcing and ranking, single-click job sourcing from across job portals etc.
Automation and AI: The staffing industry has been lagging behind other industries when it comes to adopting new technological innovations. Most staffing firms still use manual processes to find new clients, discover new jobs and submit candidates. The manual processes are tedious, slow and error-prone, and can directly affect the productivity and in turn the revenues.
With Oorwin, every aspect of the manual process is automated along with AI-powered insights on suitability of bench candidates, likelihood of closing, positions etc. The integrations with various job boards, prime vendor sites also automate the process of finding or posting jobs thereby reducing the turn around times from hours to a few seconds.
About Oorwin
Oorwin is an AI-enabled and fully integrated ATS, CRM and HRMS platform that is changing the traditional practices in the staffing and consulting industry.
Built on decades of experience, Oorwin’s integrated platform offers a vast suite of unique features across recruitment, sales, and HR to deliver efficiency and growth for staffing and consulting businesses across the globe.
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