About YuLife's concept
YuLife positions itself as a lifestyle-focused insurance provider that rewards people for healthy behavior. Rather than only covering risks, it encourages healthier routines by converting activity into a digital currency that can be spent on actual goods and experiences.
How you earn and spend rewards
Users accumulate YuCoin by completing wellbeing activities and can trade those coins for items from well-known partner brands.
- Meditation sessions and other mindful practices
- Step counts from walking and similar movement
- Participating in challenges to boost your earnings
What users gain
The platform blends traditional insurance features with gamified incentives to help members stay motivated and healthier over time.
- A gamified reward system that increases engagement
- Ongoing insurance-related protections and support
Alternate app suggestion
If you prefer a different experience, consider Little Kitten (My Favorite Cat) — a paid app that also integrates with Apple Health and rewards activity.
- Syncs with Apple Health to import daily metrics and activity
- Offers rewards tied to your tracked activity and encourages consistent habits
Final note
YuLife is aimed at people who want their insurance to actively support better habits, using small, tangible incentives to make wellbeing more rewarding.
Technical
- iPhone
- Japanese
- English
- Free