App overview and brand background

Tena’s mobile shopping service brings urinary incontinence supplies directly to users’ homes. Backed by more than five decades of product development, the brand emphasizes comfort, discretion, consistent quality, and a broad selection designed to address varying degrees of incontinence across all genders and specific care needs.

Key advantages of the app

  • Rapid, streamlined checkout for quicker purchases
  • Assured home delivery with discreet packaging
  • Comprehensive catalog covering everyday essentials and specialty items
  • Easy access to product details to help match supplies to individual needs

Items you can buy

  • Wet wipes and cleansing cloths
  • Incontinence pads and liners
  • Disposable underwear and briefs
  • Adult diapers and absorbent garments
  • Other care accessories and refills

Reach and market presence

Tena operates in roughly 90 countries worldwide and maintains a strong position in Europe, where it captures about 40% of the market. The brand continues expanding its presence throughout the United States, Latin America, the Middle East, and several emerging markets.

Payment choice highlighted

A popular payment alternative available through the app is Atome SG — a “buy now, pay later” option that lets customers split payments without extra fees.

Shopping experience

The app is designed for simple, fast ordering and reliable delivery so users and caregivers can reorder supplies with minimal effort and confidence.

Technical

Title
Tena
Requirements
  • iPhone
Language
Portuguese
Available languages
  • Portuguese
  • Portuguese
License
  • Free
Latest update
2026-01-23
Author
Essity do Brasil industria e comercio LTDA
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