SWITCHAURA: by Deborah Murtagh for iPhone

What SwitchAura Is

SwitchAura, created by Deborah Murtagh, is a women-focused weight-loss community that blends evidence-based metabolic principles with behavior and mindset work. Available in more than 50 countries, the program's aim is to help women build lasting habits and a sustainable outlook that supports long-term weight management.

Key Foundations

• Emphasis on metabolic flexibility to support natural, sustainable weight loss rather than quick fixes.
• A focus on improving the psychological side of eating and body image so participants develop healthier relationships with food.
• Nutrition centered on minimally processed, whole foods — no reliance on shakes, pills, or other gimmicks.
• Avoidance of strict calorie counting or obsessive macro-tracking; the approach favors intuitive, informed eating.

Signature Challenges and Courses

• Ketogenic Switch Programs, designed to support metabolic adaptation with structured guidance.
• The 30-Day "One Dress Size" challenge, an internationally offered program intended to jump-start visible progress.
• Community-led events and ongoing group challenges that provide peer support and accountability across regions.

Alternative Option

Recommended alternative: EvolveYou Free — a complementary program option for those seeking a different format or cost structure.