Roundtable for Web

Product snapshot

Roundtable is a web-based tool that uses artificial intelligence to speed up user and market research. It helps teams run simulated interviews and surveys with modeled customer segments so organizations can collect actionable insights faster and with less manual effort.

How simulations operate

The platform enables users to create AI-driven personas and run conversational simulations that mimic real customer interactions. Those simulations produce response data that teams can analyze to validate hypotheses about pricing, product features, and messaging before engaging real audiences.

Subscription tiers and credit system

• Plans are scaled to different team sizes and needs, each granting a set number of simulation credits.
• Options range from small-team subscriptions up to enterprise-level agreements with expanded usage allowances.
• Flexible upgrade paths let organizations increase credits as research demands grow.

Technical transparency and confidence

Roundtable lets users inspect the data and model outputs behind each simulated interaction, so teams can trust the evidence they’re using. This visibility supports more confident decisions around go-to-market strategy and product positioning.

Reasons teams adopt it

• Flexible upgrade paths for growing research requirements.
• Visibility into model outputs and underlying data for greater trust.
• The ability to run targeted simulations for distinct customer segments.
• Rapid setup that lets teams iterate on surveys and conversational flows quickly.

Support and workplace fit

The product includes support and onboarding resources aimed at helping fast-moving teams integrate simulations into their research workflows. Its combination of speed, transparency, and adaptable plans makes it suitable for organizations looking to streamline insight generation.