Raz for Web

Product overview

Raz is a browser-based form creation platform that uses artificial intelligence to improve engagement and capture richer data. It helps teams build personalized, interactive forms that change dynamically in response to user input, enabling more meaningful conversations and higher-quality responses.

Intelligent form capabilities

• Semantic analysis to surface themes and trends from responses
• Context-aware follow-up prompts generated by AI
• Conditional question flows that adapt based on prior answers
• Automated lead scoring and candidate prioritization for faster qualification

Deployment and integrations

• Embed forms on websites, within mobile apps, or include them in email campaigns
• Multi-channel distribution to reach users where they engage most
• Flexible integration options to feed data into CRMs and applicant tracking systems

Business outcomes

• Improved ability to identify and engage high-value leads and top candidates
• Actionable insights that help refine products and boost customer satisfaction
• Streamlined processes that reduce manual screening and accelerate decision-making

Alternative to evaluate

• SEMrush (Free tier) — a complementary tool for marketing analysis that some teams consider alongside form-focused solutions, depending on their needs and workflows