Proxima for Web

Proxima — Predictive platform for consumer-focused brands

Proxima is a cloud-based predictive intelligence solution built for consumer brands that want to sharpen marketing outcomes by forecasting customer behavior. Delivered on a subscription basis, the platform blends commerce signals with machine learning to help teams make more informed targeting and product decisions.

Core capabilities

• Intelligence Beta: a hybrid analytics + generative-AI module that translates data into practical recommendations, revealing high-value segments and suggesting ways to refine offerings.
• AI Audiences: tools to assemble tailored audience groups for social ad campaigns, using aggregated commerce insights to surface consumers with strong purchase intent.
• Continuous learning models: algorithms that iterate over time to improve campaign performance metrics such as cost per acquisition (CPA) and return on ad spend (ROAS).

How brands benefit

Proxima helps businesses pinpoint shoppers most likely to convert and align outreach with strategic goals. By exposing which customer segments matter most and recommending product or messaging adjustments, it enables marketing teams to reduce wasted spend and lift efficiency across paid channels.

Pricing and alternatives

The product follows a subscription pricing model for access to its predictive suites and feature updates. If you’re comparing options, a paid alternative to consider is WordGenie (paid tier), which offers a different mix of generative marketing tools and audience discovery features.