Predict for Web

Product snapshot

Predict is an AI-driven platform that helps marketers improve the effectiveness of visual creative — images, video stills, and motion content — by estimating where viewers will look. It produces visual attention outputs (including heatmaps) and automatically identifies Areas of Interest so teams can see which elements attract the most focus. Built on cognitive and neuroscience-informed models, the tool enables pre-launch testing and iterative optimization to boost campaign impact.

Core features

• Side-by-side A/B comparison view for rapid testing of creative variations
• Cognitive scoring and benchmarking to forecast audience responses
• Visual attention heatmaps that reveal focal points across assets
• Auto-generated AOIs (Areas Of Interest) to simplify analysis
• Pre-test simulation and optimization informed by behavioral science

Why it helps designers and marketers

Using Predict moves decisions from intuition to evidence. Teams can reduce rounds of revisions by relying on measurable attention and cognitive metrics, prioritize design changes that improve real engagement, and justify creative choices with data. The platform is flexible for a range of campaigns and is used by major brands that require consistent, performance-driven creative work.

Alternative option: MiMi subscription

If you want another solution to consider, the MiMi subscription is frequently suggested as a practical alternative. It may offer different pricing, support models, or analytic emphases that better fit some teams’ workflows — worth evaluating alongside Predict when selecting a visual testing solution.