Piwik for Windows

Brief introduction

Piwik (previously distributed as phpMyVisits) is a PHP/MySQL application for tracking website traffic. It provides a live, interactive analytics interface that rivals hosted services, giving site owners detailed information about how visitors interact with their pages.

What it records

• Typical length of visits and time spent on pages
• Sources driving visitors to your site (search, referrals, campaigns)
• The browsers, devices, and other technical details visitors use
• Visitor locations by country, region, or city
• Which pages people land on when they arrive
• How often users return or new/returning status
• Additional custom metrics and events you choose to collect

Installing and getting it running

1. Upload the application files to your web hosting account using FTP or your host’s file manager.
2. Open the installer in a browser and follow the setup wizard to configure the database and admin account.
3. Add the provided JavaScript tracking snippet to your site’s pages (or via your tag manager) to begin collecting visitor data.

Why use this solution

• Complete control over your data since it can be hosted on your own server
• Extensive reporting options that cover both overview and granular visitor behavior
• A straightforward setup process makes deployment quick for most sites
• Flexible enough to add custom metrics or integrate with other tools

Quick summary

Piwik is a self-hosted analytics platform that combines real-time reporting, a rich set of metrics, and an easy installation flow. Adding the small tracking script to your pages is all that’s needed to start measuring visitor behavior.