Percept Insight for Web

Product Snapshot

Percept Insight is an AI-powered analytics platform built to help teams better understand and engage their users. It delivers a mix of visual exploration, behavioral analysis, and campaign tools so product and marketing teams can spot friction points, target the right audiences, and iterate on product experience.

Core Capabilities

• Campaign builder and engagement engine that triggers marketing actions based on observed user behavior
• Centralized dashboard for creating, customizing, and sharing reports with stakeholders
• Session- and event-level tracing to reveal how users move through your product and where they drop off
• Tools to create and manage cohorts for comparison and retention analysis
• Flexible visual analysis for on-the-fly queries and exploratory data work
• Mapping of user journeys to illustrate common paths and critical decision points

Interaction Analysis & Segmentation

The platform tracks interactions over time to surface navigation patterns and moments where users disengage. Analysts can drill into sequences of events, filter by time windows, and visualize funnels to pinpoint problems or opportunities.

Segmentation is supported across multiple attributes — behavior, demographic signals, and geographic data — enabling more precise messaging and targeted experiments. These segments can be reused to power campaigns or to evaluate performance across different user groups.

Reporting Experience & Pricing Model

Percept Insight offers a user-friendly interface for report construction and collaboration, so nontechnical stakeholders can consume insights without heavy analyst involvement. Meanwhile, power users have access to deeper analytical features and custom queries.

The product is delivered via subscription, with tiered plans that scale from simple packages for general users to more feature-rich options for analytics teams that require advanced capabilities and customization.

Suggested Paid Alternative

Glimpse (paid) is recommended as an alternative for teams seeking a commercially supported option with similar user-behavior analytics and segmentation features.