Nielsen Mobile App for iPhone

Program overview

The Nielsen Mobile App is a no-cost service for iPhone users that helps collect information about how people use the internet and mobile devices. By participating, you contribute to Nielsen’s measurement of digital behavior and can qualify for rewards in return.

How to join

• Complete the online signup form or accept an invitation if one was sent to you.
• After registration is finished, download the mobile application onto your smartphone or tablet.

Important: the app will not operate and you will not be eligible for rewards unless your registration is completed or you were directly invited to join.

Installing and operating the app

• Once the app is installed, keep it active on your device so it can gather usage information.
• Follow any in-app prompts or settings adjustments to allow the app to collect the necessary data.

Rewards and eligibility

• Only registered panelists or those who joined via a direct invitation are eligible to receive rewards.
• Rewards are granted based on your participation in the program and the app functioning properly on your device.

What data is collected and how it’s handled

• Nielsen and its clients analyze patterns such as which apps you use, sites you visit, and how long you view content.
• All collected activity is anonymized and combined with data from many other participants before any reports are produced, protecting individual identities.