Platform snapshot
Metricool is a social media management solution designed to simplify running multiple online profiles from one place. Social networks such as Facebook, Twitter, and YouTube now reach hundreds of millions of users each month, making them essential for marketing and brand growth — but coordinating content, ads, and analytics across platforms can be time-consuming. Metricool brings those tasks together into a single dashboard so you can plan, publish, and measure more efficiently.
Core capabilities
- Export and visualize your metrics in Google Data Studio to combine Metricool data with Google Analytics and other sources.
- Build and manage advertising campaigns on Facebook and Google Ads directly from the platform.
- Generate multi-destination SmartLinks for your bios that route visitors to several destinations automatically.
- Use automated collections to schedule posts across Facebook, Instagram, and Twitter with a single click.
- Publish to 140+ accounts, including Twitter, LinkedIn, Pinterest, and Instagram, all from one queue.
- Create social feeds for Instagram and Facebook to stay on top of the latest posts from brands you follow.
- Access in-depth reports to analyze campaign and content performance over time.
- Discover detailed audience insights — demographics, interests, and geographic distribution.
- Add collaborators to your workspace and define their access levels to keep workflows organized.
- Configure platform-specific privacy and sharing settings to control visibility and permissions.
Advertising and analytics
Plan, launch, and monitor paid campaigns without switching tools. Metricool lets you create and tweak Facebook and Google Ads while capturing campaign-level performance metrics. Use the reporting tools to dig into reach, engagement, spend, and conversions, then export or visualize that data in Google Data Studio for presentation-ready dashboards.
Content scheduling and discovery
Create and queue posts across a large network of profiles, or use automated collections to repurpose and publish content in bulk. The feed feature helps you monitor the latest posts from favorite brands, making it easier to curate or react to trends in real time.
Team management and privacy controls
Invite team members, assign roles, and manage permissions to keep account access secure and workflows clear. You can also set privacy and sharing preferences per platform so that each network’s settings match your organizational needs.
Integrations and data portability
Connect Metricool with your wider analytics stack. Export datasets to Google Data Studio or combine them with website and Google Analytics data for deeper insights and custom visual reports.
Ready to begin?
Sign up and consolidate your social publishing, advertising, and measurement in one place — start managing your digital presence with Metricool today.
Technical
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- Free