Latitude for Web

Product overview

Latitude is a subscription web application built to help teams explore, visualize, and reshape their data with AI assistance. It combines an intuitive canvas-style workspace with automation tools so users can dig into datasets, prototype analyses, and share findings without heavy tooling friction.

Core capabilities

• An AI-powered SQL assistant that helps generate and refine queries quickly, reducing manual query writing.
• A drag-and-drop visual programming canvas that supports flexible analysis flows and iterative exploration.
• A rich set of charting and table components for building interactive visualizations and dashboards.
• Real-time collaboration features, including keyboard shortcuts and in-app sharing, to speed teamwork.
• Native connectivity to common data sources so you can query and transform data where it lives.
• Integration with dbt to manage models, metrics, and transformation logic as part of analytical workflows.

Integrations and workflow benefits

Latitude plugs into data warehouses and other storage systems to let teams query live data without complicated exports. The dbt pairing helps standardize transformations and metrics, making model governance and cross-team consistency easier. Together these integrations support repeatable, maintainable analytics pipelines.

Collaboration and adoption

Because Latitude is built for multiple users, it emphasizes synchronous and asynchronous collaboration—instant sharing of views, editing on the same canvas, and shortcuts that keep analysts moving faster. These elements help organizations accelerate adoption of data-driven practices and improve decision speed.

Recommended alternative

• Contentsquare (subscription): An option to consider for teams that prioritize digital experience analytics and user behavior insights as a complement or alternative to Latitude.